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    • Prom Committee GERTRUDE WOOD MARY DALLEY ELLIOT EATOUGH REX HOLLAND Chairman Decorations Imitations Advertising DAGMA SEAMAN ANTHONY ISOM LILLIAN ADAMS A s s i s t a n t Chairman I.i^bttn^ Refreshments The Junior College Promenade XTOTHING definite...
    • BAC-CSU-SUSC Yearbooks
    • Page 35

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    • Heath, R. G., Brandt, D. & Nairn, A. (2006). Brand relationships: strengthened by emotion, weakened by attention. Journal of Advertising Research, 46(4), 410-419. Heath, R. G. & Hyder, P. (2005). Measuring the hidden power of emotive advertising....
    • Scholar Archive
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    • THE WEB 2 THE WEB FOR COMMUNICATION PROFESSIONALS A Thesis submitted to Southern Utah University In partial fulfillment of the requirements for the degree of Master of Arts in Professional Communication April 2012 ! By Chris Hall Capstone...
    • Scholar Archive
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    • THE WEB 3 THE WEB FOR COMMUNICATION PROFESSIONALS By Chris Hall Dr. L. Paul Husselbee, Capstone Committee Chair Abstract The World Wide Web is taking an increasingly prominent role in the lives of communication professionals. Students entering the...
    • Scholar Archive
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    • THE WEB 4 Acknowledgements This project is dedicated first and foremost to Lorna, who has offered endless support and encouragement in my academic endeavors. Her confidence in me has been the catalyst that has transformed my dreams into reality. I...
    • Scholar Archive
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    • THE WEB 5 Table of Contents INTRODUCTION ........................................................................................................................... 6 DEGREE APPLIED TO CAPSTONE PROJECT...
    • Scholar Archive
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    • THE WEB 6 Introduction The objectives for this capstone project were to (1) fulfill the capstone requirement for the Master of Arts in Professional Communication degree, (2) learn how to design a college-level course, and (3) create a body of work...
    • Scholar Archive
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    • THE WEB 7 more detailed technical look at how specific tasks are accomplished. For instance, in the course module explaining web presentation techniques, the workbook explains what Cascading Style Sheets are and how they fit into the broader...
    • Scholar Archive
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    • THE WEB 8 online learning is that clear, constant communication is essential. Distance learners can feel disconnected from their programs and instructors because of the physical distance between themselves and those with whom they are interacting....
    • Scholar Archive
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    • THE WEB 9 making that will help the companies they work for succeed. The Professional Writing and Communication course I took from Dr. Art Challis had obvious implications for writing the workbook. I was able to apply advanced research and writing...
    • Scholar Archive
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    • THE WEB 10 another 22 percent (U.S. Department of Commerce Internet Policy Task Force, 2010). • According to one estimate, as of 2009, advertising-supported Internet services directly or indirectly employed three million Americans, 1.2 million of...
    • Scholar Archive
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    • THE WEB 11 accomplish project goals. Understanding the code that makes up the web is no different than the paper and ink that makes up a printing press. This course will give students the technical foundation needed to get started developing and...
    • Scholar Archive
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    • THE WEB 12 interaction and teacher-student immediacy. Without meeting several hours per week with the class and instructor in person, students can feel disconnected and grades suffer (Hutchins, 2003). Conaway, Easton & Schmidt (2005) found that if...
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    • THE WEB 13 connect after conducting regular live video chats with their instructor, and the wide availability of video chat services makes this an easy way to help students succeed. Since online learners do not attend scheduled classes, online...
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    • THE WEB 14 decade. Using the Minasian-Batmanian model, once the instructor has a good understanding of the target group, course development begins using five stages: analysis, design, development, testing and evaluation. In the analysis phase, the...
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    • THE WEB 15 standards for information technology (Association of College & Research Libraries, 2004) and its five established standards, performance indicators and outcomes (Appendix 2). The standards suggest two primary focuses for achieving...
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    • THE WEB 16 containing competencies from many collaborators across the field of web design. The framework is based on six developmental areas (WaSP InterACT, 2012): Foundations, Front-end Development, Design, User Science, Server-side Development...
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    • THE WEB 17 working knowledge of web technology and be familiar with production tools and techniques. The course will be administrated through an online teaching tool such as the “Blackboard” system typically found in institutions of higher...
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    • THE WEB 18 Syllabus: The Web for Communication Professionals The web is taking an increasingly prominent role in the lives of communication professionals. Students entering the field of communication will undoubtedly be involved in web projects...
    • Scholar Archive
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    • THE WEB 19 Assignments Each week there will be an assignment due the following week. These assignments include writing papers, developing code and working with web design tools. Course Blog Each week students will be required to write a blog post...
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