'diamond hitch' on a pack when 1 was 14 years old and, naturally, those people didn't. So, we had quite a time moving that big outfit. In a few days things kind of moled down and we started on horseback for the United States. We delayed and stopped...
Introduction, Literature Review, and Problem Statement
Over 920 million tourists traveled internationally in 2008, with more than half
traveling for leisure (World Tourism Organization [UNWTO], 2009). Tourist spending
in 2008 reached US...
Article II: Influencing Destination Image and Visiting Intent Using Communication
Mix: A Case Study of Austria
Identifying the factors that influence destination image and visiting intentions
helps tourism planners...
sources such as referrals from family, friends and work colleagues (McCartney et al.,
2008; Sönmez & Sirakaya, 2002; and Dore & Crouch, 2003). Respondents were asked
whether or not they heard about Austria from individual advertising sources...
model in the appendix assured that the model fit the data well: no evidence of improper
solutions was found, all measurement parameters were statistically significant, the
confirmatory factor loadings were of relatively large size, and the...
Hypothesis 6 predicted that travel motive has a positive effect on visiting
intention and was supported with a coefficient of 0.138; supporting results of the
previous study conducted by McCartney, Butler and Bennett (2008). A strong...
Travel Motives (N=973)
Motivation Factors M* SD
Learn new things 5.75 1.21
Experience a new culture 6.08 1.09
Get away from the demands of daily life 5.52 1.46
Relax physically and mentally 5.67 1.34
Visit friends and relatives 4.34...
participate in the survey. Additionally, readers of the Austria.info tourism e-newsletter
were invited by email to participate. Respondents were questioned on issues regarding
travel behavior including current traveling purpose (business or...
TM12 What factors motivate and influence your decision to travel to a
destination on vacation/for pleasure? Traveling to far away
TM13 What factors motivate and influence your decision to travel to a
destination on vacation/for...
Three Score and Ten in Retrospect
in each class every day. The type of talking that was done in the district school was far from being public speaking, but it at least helped me to think and reason before other people. When I was well...
Additionally, some respondents voluntarily indicated particular images which
came to mind when thinking of Austria. Many of these responses can be categorized into
themes such as film, culture and history, descriptive, food and beverage, scenic,...
destination image perceptions of travelers for Austrian tourism stakeholders and
ultimately develop an optimum communication mix for Austria‘s visitors.
To meet the research objective, three primary ideas were explored....
Y travel motive = P 51 (information sources) + D5
Y destination image = P 71 (information sources) + P 76 (socio-cultural preference) + P 75
(travel motive) + D7
Y visiting intention = P 81 (information sources) + P 85 (travel motive) + P 87...
Conclusions, Implications, and Recommendations
This study analyzed the perceived images of Austria and the factors of travel that
mattered most to travelers. This was accomplished through: (1) a review of existing