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  • All fields: tourists
(113 results)



Display: 20

    • Page 265

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    • to assist in the erection of a memorial in t h e City P a r k in honor of t h e soldiers taking p a r t in t h e World War. They s t a t e t h a t the memorial will cost about $3000, a n d t h e y would he willing t o receive t h e City's portion...
    • Page 268

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    • On motion of Councilman Frank B. Wood the following bills were allowed and the Recorder instructed to issue warrants for the same: Orson Haiaht Thomas Lawrence 8 E. Lawrence . Lester W Ford . Willard Perkins Ether Perry Dave Prvor Myles dams George...
    • Page 2

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    • iii Abstract Travelers are constantly being bombarded with different messages from travel and tourism marketing. It has become increasingly difficult to convince tourists to travel to a particular destination. In order to assess this issue, an...
    • Page 278

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    • of law enforcement in t h e City. The Marshal admitted t h a t he had been too lenient and promised to make an effort to c a r r y out his instructions. March 1 9 , 1931.. .Mr. Harry W . Leigh and Thomas A . Thorley met with the Council in behalf...
    • Page 11

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    • 1 Chapter I Introduction, Literature Review, and Problem Statement Over 920 million tourists traveled internationally in 2008, with more than half traveling for leisure (World Tourism Organization [UNWTO], 2009). Tourist spending in 2008 reached US...
    • Page 12

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    • 2 Austria‘s economy, it is necessary for Austria‘s tourism authorities to stay current with trends and compete with the industry‘s leading destination countries. The World Tourism Organization reports that the top three European...
    • Page 14

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    • 4 destination image perceptions of travelers for Austrian tourism stakeholders and ultimately develop an optimum communication mix for Austria‘s visitors. Research Hypotheses To meet the research objective, three primary ideas were explored....
    • Page 19

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    • 9 information, one might conclude the images that a tourism destination projects will greatly influence the destination images that consumers perceive. There are several important factors to consider when promoting a destination image. For example,...
    • Page 22

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    • 12 for nor be able to produce (Bolan & Williams, 2008). Movies can showcase a destination‘s natural scenery, historical background, and culture. Austria is not exempt from this phenomenon. Since the release of The Sound of Music in 1965, many...
    • Page 23

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    • 13 from these could be as simple as the need to escape and experience something new. Push and pull factors such as these can be used in exploring why travelers visit Austria as well as the effectiveness of the communication channels in promoting...
    • Page 12

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    • Event managers believe the Internet is a great source for marketing all events, while participants say this method is only effective for tourists. Managers also rely on television and radio advertising, but attendees said word of mouth and past...
    • Page 309

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    • Mayor: Candidate H. H Lunt IRI . W i l l i m H. Manning ID1 Myron F. Higbee IRI Lehi M Jones (Dl . Leland S Betenson IRI . Ernest Macfarlane (Dl William Arthur Jones (R) Loren C. Miles (Dl Harry B. Leigh I R I Clarence E. Miller ID1 Herbert P....
    • Page 72

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    • 62 Hypothesis 6 predicted that travel motive has a positive effect on visiting intention and was supported with a coefficient of 0.138; supporting results of the previous study conducted by McCartney, Butler and Bennett (2008). A strong...
    • Page 73

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    • 63 communication technologies in Austria. The original survey instrument was validated by McCartney, Butler, and Bennett (2008); however, some small changes to the survey instrument were made prior to its administration in this study. Due to these...
    • Page 75

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    • 65 The three primary research topics serving as the basis for this study were: (1) information sources that had the most influential effect on tourists‘ decision to travel, (2) images most commonly associated with Austria, and (3) major travel...
    • Page 76

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    • 66 Research topic 2. What images are most commonly associated with Austria? One focus of this study was to determine what destination images are commonly associated with Austria. When the participants were asked this question it was found that most...
    • Page 79

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    • 69 meaningful information is received by a potential visitor. To influence destination image, tourism authorities may need only to ensure that relevant information reaches the specified target audience. Hypothesis 3 predicted that information...
    • Page 86

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    • 76 Chapter IV Article I: Identifying Optimal Communication Mix for Strategic Destination Image Formation: A Case Study of Austria Abstract Identifying information sources influential to travel decisions helps tourism planners strategically utilize...
    • Page 87

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    • 77 gross value added has topped 10% of GDP as of 2008 (Wirtschaftskammer Österreich [WKO], 2008). With these significant contributions to Austria‘s economy, it is necessary for Austria‘s tourism authorities to stay current with trends and compete...

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