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  • All fields: tourists
(105 results)



Display: 20

    • Page 111

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    • 101 Chapter V Article II: Influencing Destination Image and Visiting Intent Using Communication Mix: A Case Study of Austria Abstract Identifying the factors that influence destination image and visiting intentions helps tourism planners...
    • Page 112

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    • 102 roughly 253 visitors per 100 inhabitants (Statistics Austria, 2010). Tourism contributes significantly to the national income and employment level. The current share of tourism-induced gross value added has topped 10% of GDP as of 2008...
    • Page 117

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    • 107 Research Methodology Research design. The research methodology was multi-phased, with the initial phase being a pilot study of the survey instrument, followed by structural equation analysis of the final survey data. The objective of this...
    • Page 84

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    • STRAIGHT IS THE GATE 85 Short Creek was founded in that area because nobody else wanted to live there (See figure 2). The people who moved to Short Creek found the climate difficult, but sufficiently isolated. There they believed they could...
    • Page 142

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    • 132 tourism authorities may need only to ensure that relevant information reaches the specified target audience. Hypothesis 3 predicted that information sources would positively affect visiting intention and was also not supported by this study....
    • Page 221

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    • Sept. 4. 1919.. .Claim of H . L . Frisby for services as Bandmaster was allowed in the amount of $50. Watermaster was to be instructed to s h u t the water completely off the northwest part of town each day from 8 to 11 a.m. and the northeast part...
    • Page 487

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    • Cedar Commercial Club. The guests were Emerson Hugh, magazine writer of national reputation, Apostle George Albert Smith of the Mormon Church, Stephen T . Mather, Director of the National Park Service, D. S. Spencer, representative of the Southern...
    • Page 265

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    • to assist in the erection of a memorial in t h e City P a r k in honor of t h e soldiers taking p a r t in t h e World War. They s t a t e t h a t the memorial will cost about $3000, a n d t h e y would he willing t o receive t h e City's portion...
    • Page 268

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    • On motion of Councilman Frank B. Wood the following bills were allowed and the Recorder instructed to issue warrants for the same: Orson Haiaht Thomas Lawrence 8 E. Lawrence . Lester W Ford . Willard Perkins Ether Perry Dave Prvor Myles dams George...
    • Page 278

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    • of law enforcement in t h e City. The Marshal admitted t h a t he had been too lenient and promised to make an effort to c a r r y out his instructions. March 1 9 , 1931.. .Mr. Harry W . Leigh and Thomas A . Thorley met with the Council in behalf...
    • Page 309

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    • Mayor: Candidate H. H Lunt IRI . W i l l i m H. Manning ID1 Myron F. Higbee IRI Lehi M Jones (Dl . Leland S Betenson IRI . Ernest Macfarlane (Dl William Arthur Jones (R) Loren C. Miles (Dl Harry B. Leigh I R I Clarence E. Miller ID1 Herbert P....
    • Page 2

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    • iii Abstract Travelers are constantly being bombarded with different messages from travel and tourism marketing. It has become increasingly difficult to convince tourists to travel to a particular destination. In order to assess this issue, an...
    • Page 11

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    • 1 Chapter I Introduction, Literature Review, and Problem Statement Over 920 million tourists traveled internationally in 2008, with more than half traveling for leisure (World Tourism Organization [UNWTO], 2009). Tourist spending in 2008 reached US...
    • Page 12

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    • 2 Austria‘s economy, it is necessary for Austria‘s tourism authorities to stay current with trends and compete with the industry‘s leading destination countries. The World Tourism Organization reports that the top three European...
    • Page 14

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    • 4 destination image perceptions of travelers for Austrian tourism stakeholders and ultimately develop an optimum communication mix for Austria‘s visitors. Research Hypotheses To meet the research objective, three primary ideas were explored....
    • Page 19

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    • 9 information, one might conclude the images that a tourism destination projects will greatly influence the destination images that consumers perceive. There are several important factors to consider when promoting a destination image. For example,...
    • Page 22

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    • 12 for nor be able to produce (Bolan & Williams, 2008). Movies can showcase a destination‘s natural scenery, historical background, and culture. Austria is not exempt from this phenomenon. Since the release of The Sound of Music in 1965, many...
    • Page 12

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    • Event managers believe the Internet is a great source for marketing all events, while participants say this method is only effective for tourists. Managers also rely on television and radio advertising, but attendees said word of mouth and past...

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