Article II: Influencing Destination Image and Visiting Intent Using Communication
Mix: A Case Study of Austria
Identifying the factors that influence destination image and visiting intentions
helps tourism planners...
roughly 253 visitors per 100 inhabitants (Statistics Austria, 2010). Tourism contributes
significantly to the national income and employment level. The current share of tourism-induced
gross value added has topped 10% of GDP as of 2008...
The research methodology was multi-phased, with the initial phase being a pilot
study of the survey instrument, followed by structural equation analysis of the final
survey data. The objective of this...
STRAIGHT IS THE GATE 85
Short Creek was founded in that area because nobody else wanted to live there (See figure 2). The people who moved to Short Creek found the climate difficult, but sufficiently isolated. There they believed they could...
tourism authorities may need only to ensure that relevant information reaches the
specified target audience.
Hypothesis 3 predicted that information sources would positively affect visiting
intention and was also not supported by this study....
Sept. 4. 1919.. .Claim of H . L . Frisby for services as Bandmaster was allowed in the amount of $50. Watermaster was to be instructed to s h u t the water completely off the northwest part of town each day from 8 to 11 a.m. and the northeast part...
Cedar Commercial Club. The guests were Emerson Hugh, magazine writer of national reputation, Apostle George Albert Smith of the Mormon Church, Stephen T . Mather, Director of the National Park Service, D. S. Spencer, representative of the Southern...
credited their lack of injury to their high school football training and ability to tuck and roll. The rest of the family considered it more luck than good management!" Concerning the trip to the Cranberry bogs, Paul recollects:...
to assist in the erection of a memorial in t h e City P a r k in honor of t h e soldiers taking p a r t in t h e World War. They s t a t e t h a t the memorial will cost about $3000, a n d t h e y would he willing t o receive t h e City's portion...
On motion of Councilman Frank B. Wood the following bills were allowed and the Recorder instructed to issue warrants for the same:
Orson Haiaht Thomas Lawrence 8 E. Lawrence .
Lester W Ford . Willard Perkins Ether Perry Dave Prvor Myles dams George...
of law enforcement in t h e City. The Marshal admitted t h a t he had been too lenient and promised to make an effort to c a r r y out his instructions. March 1 9 , 1931.. .Mr. Harry W . Leigh and Thomas A . Thorley met with the Council in behalf...
Candidate H. H Lunt IRI . W i l l i m H. Manning ID1 Myron F. Higbee IRI Lehi M Jones (Dl . Leland S Betenson IRI . Ernest Macfarlane (Dl William Arthur Jones (R) Loren C. Miles (Dl Harry B. Leigh I R I Clarence E. Miller ID1 Herbert P....
Travelers are constantly being bombarded with different messages from travel and
tourism marketing. It has become increasingly difficult to convince tourists to travel to a
particular destination. In order to assess this issue, an...
Introduction, Literature Review, and Problem Statement
Over 920 million tourists traveled internationally in 2008, with more than half
traveling for leisure (World Tourism Organization [UNWTO], 2009). Tourist spending
in 2008 reached US...
Austria‘s economy, it is necessary for Austria‘s tourism authorities to stay current with
trends and compete with the industry‘s leading destination countries.
The World Tourism Organization reports that the top three European...
destination image perceptions of travelers for Austrian tourism stakeholders and
ultimately develop an optimum communication mix for Austria‘s visitors.
To meet the research objective, three primary ideas were explored....
information, one might conclude the images that a tourism destination projects will
greatly influence the destination images that consumers perceive.
There are several important factors to consider when promoting a destination
image. For example,...
for nor be able to produce (Bolan & Williams, 2008). Movies can showcase a
destination‘s natural scenery, historical background, and culture. Austria is not exempt
from this phenomenon. Since the release of The Sound of Music in 1965, many...
Event managers believe the Internet is a great source for marketing all events, while participants say this method is only effective for tourists. Managers also rely on television and radio advertising, but attendees said word of mouth and past...