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  • All fields: tourists
(105 results)



Display: 20

    • Page 11

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    • 1 Chapter I Introduction, Literature Review, and Problem Statement Over 920 million tourists traveled internationally in 2008, with more than half traveling for leisure (World Tourism Organization [UNWTO], 2009). Tourist spending in 2008 reached US...
    • Page 111

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    • 101 Chapter V Article II: Influencing Destination Image and Visiting Intent Using Communication Mix: A Case Study of Austria Abstract Identifying the factors that influence destination image and visiting intentions helps tourism planners...
    • Page 112

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    • 102 roughly 253 visitors per 100 inhabitants (Statistics Austria, 2010). Tourism contributes significantly to the national income and employment level. The current share of tourism-induced gross value added has topped 10% of GDP as of 2008...
    • Page 117

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    • 107 Research Methodology Research design. The research methodology was multi-phased, with the initial phase being a pilot study of the survey instrument, followed by structural equation analysis of the final survey data. The objective of this...
    • Page 22

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    • 12 for nor be able to produce (Bolan & Williams, 2008). Movies can showcase a destination‘s natural scenery, historical background, and culture. Austria is not exempt from this phenomenon. Since the release of The Sound of Music in 1965, many...
    • Page 23

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    • 13 from these could be as simple as the need to escape and experience something new. Push and pull factors such as these can be used in exploring why travelers visit Austria as well as the effectiveness of the communication channels in promoting...
    • Page 142

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    • 132 tourism authorities may need only to ensure that relevant information reaches the specified target audience. Hypothesis 3 predicted that information sources would positively affect visiting intention and was also not supported by this study....
    • Page 12

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    • 2 Austria‘s economy, it is necessary for Austria‘s tourism authorities to stay current with trends and compete with the industry‘s leading destination countries. The World Tourism Organization reports that the top three European...
    • Page 14

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    • 4 destination image perceptions of travelers for Austrian tourism stakeholders and ultimately develop an optimum communication mix for Austria‘s visitors. Research Hypotheses To meet the research objective, three primary ideas were explored....
    • Page 72

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    • 62 Hypothesis 6 predicted that travel motive has a positive effect on visiting intention and was supported with a coefficient of 0.138; supporting results of the previous study conducted by McCartney, Butler and Bennett (2008). A strong...
    • Page 73

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    • 63 communication technologies in Austria. The original survey instrument was validated by McCartney, Butler, and Bennett (2008); however, some small changes to the survey instrument were made prior to its administration in this study. Due to these...
    • Page 75

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    • 65 The three primary research topics serving as the basis for this study were: (1) information sources that had the most influential effect on tourists‘ decision to travel, (2) images most commonly associated with Austria, and (3) major travel...
    • Page 76

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    • 66 Research topic 2. What images are most commonly associated with Austria? One focus of this study was to determine what destination images are commonly associated with Austria. When the participants were asked this question it was found that most...
    • Page 79

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    • 69 meaningful information is received by a potential visitor. To influence destination image, tourism authorities may need only to ensure that relevant information reaches the specified target audience. Hypothesis 3 predicted that information...
    • Page 86

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    • 76 Chapter IV Article I: Identifying Optimal Communication Mix for Strategic Destination Image Formation: A Case Study of Austria Abstract Identifying information sources influential to travel decisions helps tourism planners strategically utilize...
    • Page 87

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    • 77 gross value added has topped 10% of GDP as of 2008 (Wirtschaftskammer Österreich [WKO], 2008). With these significant contributions to Austria‘s economy, it is necessary for Austria‘s tourism authorities to stay current with trends and...
    • Page 92

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    • 82 Research Methodology Research design. The research methodology was multi-phased, with the initial phase being a pilot study of the survey instrument followed by development of a Communication Effectiveness Grid (CEG) from actual survey results....
    • Page 19

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    • 9 information, one might conclude the images that a tourism destination projects will greatly influence the destination images that consumers perceive. There are several important factors to consider when promoting a destination image. For example,...

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