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  • All fields: tourists
(113 results)



Display: 20

    • Page 11

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    • 1 Chapter I Introduction, Literature Review, and Problem Statement Over 920 million tourists traveled internationally in 2008, with more than half traveling for leisure (World Tourism Organization [UNWTO], 2009). Tourist spending in 2008 reached US...
    • Page 111

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    • 101 Chapter V Article II: Influencing Destination Image and Visiting Intent Using Communication Mix: A Case Study of Austria Abstract Identifying the factors that influence destination image and visiting intentions helps tourism planners...
    • Page 112

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    • 102 roughly 253 visitors per 100 inhabitants (Statistics Austria, 2010). Tourism contributes significantly to the national income and employment level. The current share of tourism-induced gross value added has topped 10% of GDP as of 2008...
    • Page 117

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    • 107 Research Methodology Research design. The research methodology was multi-phased, with the initial phase being a pilot study of the survey instrument, followed by structural equation analysis of the final survey data. The objective of this...
    • Page 22

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    • 12 for nor be able to produce (Bolan & Williams, 2008). Movies can showcase a destination‘s natural scenery, historical background, and culture. Austria is not exempt from this phenomenon. Since the release of The Sound of Music in 1965, many...
    • Page 23

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    • 13 from these could be as simple as the need to escape and experience something new. Push and pull factors such as these can be used in exploring why travelers visit Austria as well as the effectiveness of the communication channels in promoting...
    • Page 142

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    • 132 tourism authorities may need only to ensure that relevant information reaches the specified target audience. Hypothesis 3 predicted that information sources would positively affect visiting intention and was also not supported by this study....
    • Page 9

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    • 2 apply to English. For example, the cases require adjectives to agree with their antecedents in the singular, dual, and plural forms. In a Slovene grammar book, it says, “The selection and use of cases in Slovene is determined by the function of...
    • Page 12

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    • 2 Austria‘s economy, it is necessary for Austria‘s tourism authorities to stay current with trends and compete with the industry‘s leading destination countries. The World Tourism Organization reports that the top three European...
    • Page 23

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    • 23 Appendix A Internship Work Log 5/5/14 Today was my first day as Activities Coordinator at Marriott Summit Watch. I worked with my supervisor to discuss initiatives for Marriott and current policies and procedures on site. I met other staff...
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    • 26 5/30/14 I worked with the engineering, front desk, concierge, and housekeeping departments on site to set up Kids Night In, The Dive-In Movie, and our Mid-day matinee in the owner’s lounge. Everyone on property is exceptionally helpful and it is...
    • Page 27

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    • 27 Today the resort is at full capacity with many Utah schools letting out and families coming on vacation. Families with younger kids have been exceptionally interested in our on-site offerings so they could keep travel to a minimum. We increased...
    • Page 3

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    • 3 ownership industry, Marriott Vacation Club is known worldwide for its premier vacation programs and is experienced in providing the ultimate entertainment experience through well-programmed events for their clientele. Marriott Vacation Club has...
    • Page 14

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    • 4 destination image perceptions of travelers for Austrian tourism stakeholders and ultimately develop an optimum communication mix for Austria‘s visitors. Research Hypotheses To meet the research objective, three primary ideas were explored....
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    • 5 Park City has a population of approximately 7,600. Due to its popularity as a vacation destination, the tourist population exceeds the number of permanent residents in the area. With most of the people investing in Park City being visitors to the...
    • Page 72

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    • 62 Hypothesis 6 predicted that travel motive has a positive effect on visiting intention and was supported with a coefficient of 0.138; supporting results of the previous study conducted by McCartney, Butler and Bennett (2008). A strong...
    • Page 73

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    • 63 communication technologies in Austria. The original survey instrument was validated by McCartney, Butler, and Bennett (2008); however, some small changes to the survey instrument were made prior to its administration in this study. Due to these...
    • Page 75

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    • 65 The three primary research topics serving as the basis for this study were: (1) information sources that had the most influential effect on tourists‘ decision to travel, (2) images most commonly associated with Austria, and (3) major travel...

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