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Display: 20

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    • THE WEB 18 Syllabus: The Web for Communication Professionals The web is taking an increasingly prominent role in the lives of communication professionals. Students entering the field of communication will undoubtedly be involved in web projects...
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    • THE WEB 29 Module 3 Assignment: What does it do? Analyze the http://www.xango.com/ web site and answer the following questions: • Who is the product, service, or information for? o Who are the target audiences for this page? o Can these audiences...
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    • Page 29

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    • THE WEB 30 5. User-centered design is based on the ________________ __________________ ________________. 6. A _______________ describes social context and attempts to exemplify the actual world that a user is experiencing. 7. _________ _________...
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    • THE WEB 42 Module 7 Assignment: Set up a Web Hosting Account 1. Find a free or paid web host and create an account. Popular free hosts include www.000webhost.com and www.doteasy.com/FreeWebHosting. Be sure that the host you choose allows FTP...
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    • THE WEB 43 12. A domain name needs to be registered with one of the ________ approved domain registrars for a yearly registration fee. 13. Default _______ ___________ ship with most operating systems. 14. __________ ___________ come from three...
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    • THE WEB 47 Module 9 Assignment: Valid HTML Document Using a simple text editor (Notepad if you are on a PC, TextEdit if you are on a mac) you will create and validate your first HTML document. Using the W3C reference table, create an HTML document...
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    • Page 52

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    • THE WEB 53 Module 12 Final Project For the final project you will design, develop and present a functional website of your own. The project will consist of the following steps: 1. Create a project requirements document 2. Develop a competitive...
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    • THE WEB 69 How the Internet Works 9 crashed when sending the letter “g.” An hour later, however, the system was restored and the full “login” was received. ARPANET becomes The World Wide Web 􀀡􂄀􀁓􅌀...
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    • THE WEB 80 20 Guidelines Accessibility, usability, and findability Three fundamental considerations unique to writing for the web are accessibility, usability, and findability. Accessibility refers to the ability of a product to be used by as many...
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    • THE WEB 81 Writing for the Web 21 The page consists of a logo, a search bar, and a short message. The pur􀀍􀵰 pose of the page is obvious, whereas the purpose might be more obscure if it 􀁗􅜀􀁅􄔀􀁒􅈀􀁅􄔀 􀁁􄄀...
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    • Page 81

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    • THE WEB 82 22 youth may want to avoid verbose, academic words and use more contempo􀀍􀵲 rary, conversational language. 􀀵􃔀􀁓􅌀􀁅􄔀􀁒􅈀􀀍􀴀􀁃􄌀􀁅􄔀􀁎􄸀􀁔􅐀􀁅􄔀􀁒􅈀􀁅􄔀􀁄􄐀...
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    • Page 82

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    • THE WEB 83 Writing for the Web 23 2. Pick one of those actors. 3. Define what that actor wants to do on the site. Each thing the actor does on the site becomes a use case. 4. For each use case, decide on the normal course of events when that actor...
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    • THE WEB 85 Writing for the Web 25 By analyzing what we know about Doug, we can make some assumptions about his web use and online buying habits related to outdoor equipment. Giv􀀍􀵥 en his Internet savvy he will probably not have any trouble...
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    • THE WEB 89 Writing for the Web 29 writing original content, it is important to keep a few familiar things in mind: 􀁳􇌀 􀀣􂌀􀁏􄼀􀁎􄸀􀁖􅘀􀁅􄔀􀁒􅈀􀁔􅐀 􀁐􅀀􀁁􄄀􀁓􅌀􀁓􅌀􀁉􄤀􀁖􅘀􀁅􄔀...
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    • Page 89

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    • THE WEB 90 30 sense out of its usual context. As we mentioned in the accessibility overview, many people who have vi􀀍􀵳 sion problems use screen readers to navigate web pages. Instead of having an entire web page read to them, these users can...
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    • Page 90

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    • THE WEB 91 Writing for the Web 31 described; the reader will not confuse it with possibly being about teaching, educational, volunteer, or computer experience. So, what can you use instead of “click here”? Clear, specific, and...
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    • Page 91

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    • THE WEB 92 32 Sources American Disabilities Act. (2003). Accessibility of state and local government websites to people with disabilities. Retrieved December 2011, from ada.gov: http://www.ada.gov/websites2.htm Calabria, T. (2004). An introduction...
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    • THE WEB 112 52 Storyboards can also be used to illustrate the holistic view, showing how a user (shown as the persona) will interact with the application in context. Is the person using the website from a computer or mobile device? Do they live...
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    • THE WEB 124 64 􀀧􂜀􀁈􄠀􀁙􅤀􀁈􄠀􀁏􄼀􀁒􅈀􀁓􅌀􀀃􀌀􀁇􄜀􀁈􄠀􀁖􅘀􀁌􄰀􀁊􄨀􀁑􅅏 Once requirements have been established, the website should start to take form. At most interactive agencies, the task...
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    • Page 126

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    • THE WEB 127 The Development Process 67 feature of HTML in the early days of the Internet was the “blink” tag, which al􀀍􀵬 lowed any given text to blink on the page. Use of this feature ran rampant, and the blink tag became so annoying to...
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