Syllabus: The Web for Communication Professionals
The web is taking an increasingly prominent role in the lives of communication professionals.
Students entering the field of communication will undoubtedly be involved in web projects...
Assignment: What does it do?
Analyze the http://www.xango.com/ web site and answer the following questions:
• Who is the product, service, or information for?
o Who are the target audiences for this page?
o Can these audiences...
5. User-centered design is based on the ________________ __________________
6. A _______________ describes social context and attempts to exemplify the actual world
that a user is experiencing.
7. _________ _________...
Assignment: Set up a Web Hosting Account
1. Find a free or paid web host and create an account. Popular free hosts include
www.000webhost.com and www.doteasy.com/FreeWebHosting. Be sure that the host you
choose allows FTP...
12. A domain name needs to be registered with one of the ________ approved domain
registrars for a yearly registration fee.
13. Default _______ ___________ ship with most operating systems.
14. __________ ___________ come from three...
Assignment: Valid HTML Document
Using a simple text editor (Notepad if you are on a PC, TextEdit if you are on a mac) you will
create and validate your first HTML document. Using the W3C reference table, create an
For the final project you will design, develop and present a functional website of your own. The
project will consist of the following steps:
1. Create a project requirements document
2. Develop a competitive...
Accessibility, usability, and findability
Three fundamental considerations unique to writing for the web
are accessibility, usability, and findability. Accessibility refers to the
ability of a product to be used by as many...
Writing for the Web 23
2. Pick one of those actors.
3. Define what that actor wants to do on the site. Each thing the actor
does on the site becomes a use case.
4. For each use case, decide on the normal course of events when that
Writing for the Web 25
By analyzing what we know about Doug, we can make some assumptions
about his web use and online buying habits related to outdoor equipment. Giv
en his Internet savvy he will probably not have any trouble...
sense out of its usual context.
As we mentioned in the accessibility overview, many people who have vi
sion problems use screen readers to navigate web pages. Instead of having
an entire web page read to them, these users can...
Writing for the Web 31
described; the reader will not confuse it with possibly being about teaching,
educational, volunteer, or computer experience.
So, what can you use instead of “click here”? Clear, specific, and...
American Disabilities Act. (2003). Accessibility of state and local government websites to people with disabilities.
Retrieved December 2011, from ada.gov: http://www.ada.gov/websites2.htm
Calabria, T. (2004). An introduction...
Storyboards can also be used to illustrate the holistic view, showing how a
user (shown as the persona) will interact with the application in context. Is the
person using the website from a computer or mobile device? Do they live...
The Development Process 67
feature of HTML in the early days of the Internet was the “blink” tag, which al
lowed any given text to blink on the page. Use of this feature ran rampant, and
the blink tag became so annoying to...