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    • Page 24

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    • DAVID’S VS. GOLIATH 24 hasn’t been updated since 2003, or doesn’t provide an email address or phone number on the home page – I discount it immediately. I assume (rightly or wrongly) that the enterprise is unprofessional and low quality. The way...
    • Page 25

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    • DAVID’S VS. GOLIATH 25 Chapter 3: Proposed Research Method PR Sample The sample for this research included 30 PR boutiques that specialize in brand and product development in the health, beauty, fashion, and consumer product industries. These can...
    • Page 26

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    • DAVID’S VS. GOLIATH 26 Tactics Definitions Ingratiation Website provides speech that displays flattery to the audience or displays attractiveness to gain likeability. Examples could include speaking highly of potential clients, or speaking about...
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    • 2 beginning-of-the-year to their mid-year scores on the Group Reading Assessment and Diagnostic Evaluation (GRADE) to determine if the vocabulary intervention was a successful tool for helping them improve in reading achievement. Research...
    • Page 11

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    • 6 with but the expectation is still there for them to pass all required tests at grade level as set forth by agencies at the local, state, and national levels. Literacy and Vocabulary Unfortunately, according to Kamil (2003), more than 25 percent...
    • Page 33

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    • DAVID’S VS. GOLIATH 33 Self-promotion As previously noted, Jones and Pittman’s (1982) definition of self-promotion is when an individual “seeks the attribution of competence, whether with reference to general ability level… or to a specific skill”...
    • Page 13

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    • 8 Vocabulary Breadth and Depth According to Wallace (2007), English-only (EO) students know basic words that usually never require instruction; these are known as Tier 1 words. Educators need to make sure that ELLs know these words and understand...
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    • 9 It is a well-known fact that extensive reading helps develop sufficient vocabulary; but without an adequate vocabulary, it is hard to read effectively and with understanding. “Although extensive reading has been found to help develop sight...
    • Page 36

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    • DAVID’S VS. GOLIATH 36 about half of their text as illustrated below. Ink PR Group also makes a general claim: Our team brings decades of experience having worked across every aspect of the entertainment, lifestyle, consumer and corporate PR...
    • Page 17

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    • 12 literacy has been studied for better understanding and practice but there has not been as much attention to those adolescents who still struggle with content-area reading. One particular study by Denton, Wexler, Vaughn, and Bryan (2008) was...
    • Page 18

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    • 13 ELLs as well as on EO students. As they set forth with different reading components, their study did confirm that the implementation of the vocabulary intervention in the mainstream classroom positively influenced both ELLs and EO students...
    • Page 40

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    • DAVID’S VS. GOLIATH 40 Supplication Supplication is opposite of the four tactics previously discussed. This tactic seems to be a last resort in most instances. Supplication is defined as “the website promotes incompetence in particular areas.”...
    • Page 73

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    • Strongly Agree 74 15% Agree 290 60% Disagree 102 21% Strongly Disagree 20 4% I text daily. Strongly Agree 214 44% Agree 153 31% Disagree 65 13% Strongly Disagree 54 11% I use social networking sites daily. (Facebook, Twitter, etc) 69
    • Page 42

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    • DAVID’S VS. GOLIATH 42 Chapter 5: Discussion Limitations This study gives a brief glance into the viewpoints of 30 boutiques and their narratives that they share online. This start in the field of PR boutique research in the realm of impression...
    • Page 43

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    • DAVID’S VS. GOLIATH 43 years or even removed. The content on each page may be different today than when it was originally studied, so an exact replication of this study is not an option. Another limitation is the information on each website may not...
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    • 19 appropriate for that level. The items included in Level 6 address vocabulary knowledge and comprehension skills. The vocabulary subtest measures word decoding and vocabulary knowledge, while sentence comprehension measures the ability to...
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    • DAVID’S VS. GOLIATH 45 Conclusion The results found in this study opens the doorway for understanding what boutiques believe to be the strengths great enough that they broadcast it to the world. Previous studies in the area of impressions and...
    • Page 28

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    • 23 word, and they would write a sentence using the word correctly. They would then pass it to their neighbor and the researcher would say the next word; and they would read what their classmate wrote and then write their new word in another...
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    • Teaching Comprehension of Expository Text to Primary Grade Students with Learning Disabilities A Thesis submitted to Southern Utah University in partial fulfillment of the requirements for the degree of Master of Education Submitted April 25,...
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    • i Table of Contents Chapter 1: Introduction .......................................................................................................1 Background, Significance, Purpose Statement, and Study Setting ..........................1 Research...

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