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    • Page 11

    • P R E S I D E N T As I look back over the twenty-six years I have been privileged to be associated with the Branch College, I have a flood of memories of what sometimes seemed slow but in perspective was sure and inevitable development from a high...
    • Page 114

    • THE POTENTIALLY BRIGHT FUTURE OF RADIO 110 stations in Salt Lake City. The limitation was talent and tools. I didn't have the budget to have 8 track recording machines to do fancy production. Adobe is $300 now? That's in anybodys budget now....
    • Page 115

    • THE POTENTIALLY BRIGHT FUTURE OF RADIO 111 they just can't put a jukebox on, and away you go, there has to be something else there, they'll figure it out and how to monetize it. And then it will get really interesting. 26. What type of listener is...
    • Page 122

    • THE WEB 123 The Development Process 63 project, overall purpose, and a set of features that the website or application will possess. The same marketer I previously mentioned used to say that a web project could be fast, cheap, or big. It could be...
    • Page 125

    • THE POTENTIALLY BRIGHT FUTURE OF RADIO 121 It's mostly subconscious. They go where things interest them, and what interests people is what's about them. I don't care what's happening in NYC, but I care about my home community of Phoenix, Mesa, etc....
    • Page 126

    • THE POTENTIALLY BRIGHT FUTURE OF RADIO 122 might not work, and will not work if you leave town. Also, with today's sourcing and as crowds gather, the reliability of the Internet diminishes rapidly, only so much bandwidth available and bandwidth to...
    • Page 128

    • THE POTENTIALLY BRIGHT FUTURE OF RADIO 124 time and we see it with these big scenarios. 9/11, Katrina or when tornadoes hit Joplin Missouri. That radio is the dominate source of information because it's the most reliable source for information....
    • Page 134

    • THE POTENTIALLY BRIGHT FUTURE OF RADIO 130 People who make those decisions are smart, they understand that. I think people are smarter than we give them credit for. 37. What should radio be? Radio should still continue to be local. Radio has to...
    • Page 15

    • P a g e | 15 torch slowed and dropped to a squat. . . A bare-chested, barefoot man ran into view swung a machete into the man's blazing skull." Through the "pungent, acrid smell," the photographer shot his pictures of "the prostrated body that...
    • Page 164

    • THE POTENTIALLY BRIGHT FUTURE OF RADIO 160 Kim Lee November 7, 2013 Owner Lee Family Broadcasting Twin Falls, ID 1. What is radio's future? Well I think radio can stay live and local, will always be a part of the dashboard. A lot of the radio...
    • Page 167

    • THE POTENTIALLY BRIGHT FUTURE OF RADIO 163 so much out there for people to have at their fingertips it's hard to control and get results for our advertisers. There's just more out there and. But you have to be live in local and connected. They have...
    • Page 17

    • STUDENT NEWSPAPER 18 recently wrote a book titled, Can Journalism survive the Internet? In this book he argues that journalism will survive but it must be adapted to current trends. He says that the number of readers of printed material is...
    • Page 179

    • THE POTENTIALLY BRIGHT FUTURE OF RADIO 175 one radio station that all of CNN nationally. We think of it as a big entity but it's not, but it's not necessarily true. I understand that there are all these choices. But when it comes down to it, after...
    • Page 185

    • No pirates no princesses 180 really more an organizational tool. In the morning you get up, you brush your teeth, you make your bed and you then positive attitudes. We had this rewards system, I‘d give them colored links and whoever had the...
    • Page 188

    • The summer after Henry left for England to fblfdl an L.D.S. Mission in that country the settlers were forced to contend with great challenges. Because of the hot, dry weather in 1855, hoards of grasshoppers hatched and migrated to the fields in...
    • Page 188

    • THE POTENTIALLY BRIGHT FUTURE OF RADIO 184 demise of radio. There's always someone throwing up oh this is going to finish it. But somehow if you're going to make it, you evolve, you find a way to survive. 16. What changed radio the most? What...
    • Page 19

    • THE POTENTIALLY BRIGHT FUTURE OF RADIO 15 by 14 percent ("Fallout From," 2005). In 1983, there were 50 major media companies; by 1996, there were 1,096; and by 2005, there were six. Clear Channel went from owning 40 radio stations in 1996 to 1,200...
    • Page 19

    • Fusion 360 20 YouTube, Wikipedia, Twitter, MySpace, and LinkedIn (Alexa, 2010), and due to the increase of high-traffic and popularity among various generations, it has become the most effective platform utilized for marketing within today’s...


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