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    • Page 110

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    • 100 Figure 2. Austrian Communication Effectiveness Grid Note. Sources of Information: Key to Figure 3 1. Broadcast advertising 2. Print Advertising 3. Internet/email 4. Outdoor advertising 5. Trade shows 6. Familiarization or journalist/press...
    • Page 111

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    • 101 Chapter V Article II: Influencing Destination Image and Visiting Intent Using Communication Mix: A Case Study of Austria Abstract Identifying the factors that influence destination image and visiting intentions helps tourism planners...
    • Page 113

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    • 103 Exploratory research was conducted to identify and measure the relationships between information sources, socio-cultural preferences, and travel motives on destination image and visiting intentions. An adaptation of the study conducted...
    • Page 41

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    • The Human Element 36 2005, p. 11). So, in conducting this type of study, one of the first things that researchers need to understand is that, “ethnography is not one research approach, but is a qualitative research paradigm that encompasses a...
    • Page 114

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    • 104 Internet advertising. The Internet is increasingly considered one of the most effective ways to advertise since the Internet has several advantages over the traditional forms of advertising in the travel and tourism industry, including...
    • Page 42

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    • The Human Element 37 accurate characterization of behavior than what the respondent likely would have reported. Ethnographic research then begins at a holistic level where information is recorded on the environmental context of the situation as...
    • Page 28

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    • RTI IMPLEMENTATION PROFESSIONAL DEVELOPMENT 24 kindergarten, three first grade, two second grade, two third grade, two fourth grade, two fifth grade, and two sixth grade teachers. The teaching experience of the staff ranges from two to 35 years in...
    • Page 23

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    • iGRIEVE 19 figures. Regardless of the size and nature of the group, the group constructs and maintains an identity that unites its members. There is always a context of meaning in the construction of collective memory, which is shared and passed...
    • Page 117

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    • 107 Research Methodology Research design. The research methodology was multi-phased, with the initial phase being a pilot study of the survey instrument, followed by structural equation analysis of the final survey data. The objective of this...
    • Page 118

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    • 108 sources such as referrals from family, friends and work colleagues (McCartney et al., 2008; Sönmez & Sirakaya, 2002; and Dore & Crouch, 2003). Respondents were asked whether or not they heard about Austria from individual advertising sources...
    • Page 34

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    • U.S. Embassy 34 (Dobson, 1970), the U.S. redefines its authority as developing nations threaten its authority (Barker & Tinnick, 2006). This identity construction is brought about through social means. Sandhu explained that countries viewed as...
    • Page 153

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    • THE POTENTIALLY BRIGHT FUTURE OF RADIO 149 Tracee Jones November 6, 2013 Sales manager Radio Central Lake Havasu City, AZ 6. How have you changed over the years? Your view of radio? Why are you still in it? I would say education of radio has...
    • Page 219

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    • THE WEB 220 160 makes more sense to have Flash as the default player with an HTML5 fallback to get the benefits of Flash that HTML5 video can’t yet match. HTML5 embedded multimedia is still a few years from adoption. It still lacks some feature...
    • Page 124

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    • 114 validity constitute construct validity. Construct validity refers to the extent to which an operationalization measures the factor it is supposed to measure (Bagozzi, Yi, & Phillips, 1991). Convergent validity has been defined as the extent to...
    • Page 125

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    • 115 Analysis of Data Findings. A total of 1,185 participants took the survey. After eliminating all potential respondents who completed less than 85% of the survey and those that didn‘t meet the residency and age restrictions, 973 of the received...
    • 1908, page 33

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    • 33 STATE NORMAL SCHOOL. societies studied to make the student familiar with the plant families that he will meet in the rural districts. Along with the scientific importance of the different forms studied, special attention is paid to their...
    • 1903, page 27

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    • 27 STATE NORMAL SCHOOL. trict schools. Through laboratory work, dissecting, microscopic examinations, and drawing, the student is made familiar with the lower forms of animal life, and obtains an insight into their relation to the higher forms...
    • Page 223

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    • THE WEB 224 164 The $600 million web analytics market (Stanhope, 2011) is dominated by a relatively small group of companies, including Omniture, VisiStat, and Coremetrics. The interesting thing about this is that 43% of the market (Hamel, 2011) is...
    • Page 25

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    • Year Interface Type Developer(s) Explanation Serial bus Various Original bus for computer systems 1974 Mouse, Network Xerox Developed mouse, network, GUI, windows 1986 Parallel bus Inmos UK First parallel port processing 1986 SCSI bus Various Small...
    • Page 128

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    • 118 Tables 7 and 8 represent the frequency and descriptive analyses, respectively, for Section F: Information Sources. Table 7 indicates whether or not the respondents had heard about Austria from the given source while Table 8 shows whether or not...

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