Article II: Influencing Destination Image and Visiting Intent Using Communication
Mix: A Case Study of Austria
Identifying the factors that influence destination image and visiting intentions
helps tourism planners...
Exploratory research was conducted to identify and measure the relationships
between information sources, socio-cultural preferences, and travel motives on
destination image and visiting intentions. An adaptation of the study conducted...
The Human Element 36
2005, p. 11). So, in conducting this type of study, one of the first things that researchers need to understand is that, “ethnography is not one research approach, but is a qualitative research paradigm that encompasses a...
The Internet is increasingly considered one of the most effective ways to advertise
since the Internet has several advantages over the traditional forms of advertising in the
travel and tourism industry, including...
The Human Element 37
accurate characterization of behavior than what the respondent likely would have reported.
Ethnographic research then begins at a holistic level where information is recorded on the environmental context of the situation as...
The research methodology was multi-phased, with the initial phase being a pilot
study of the survey instrument, followed by structural equation analysis of the final
survey data. The objective of this...
sources such as referrals from family, friends and work colleagues (McCartney et al.,
2008; Sönmez & Sirakaya, 2002; and Dore & Crouch, 2003). Respondents were asked
whether or not they heard about Austria from individual advertising sources...
U.S. Embassy 34
(Dobson, 1970), the U.S. redefines its authority as developing nations threaten its
authority (Barker & Tinnick, 2006).
This identity construction is brought about through social means. Sandhu
explained that countries viewed as...
makes more sense to have Flash as the default player with an HTML5 fallback to
get the benefits of Flash that HTML5 video can’t yet match.
HTML5 embedded multimedia is still a few years from adoption. It still lacks
validity constitute construct validity. Construct validity refers to the extent to which an
operationalization measures the factor it is supposed to measure (Bagozzi, Yi, & Phillips,
1991). Convergent validity has been defined as the extent to...
Analysis of Data
A total of 1,185 participants took the survey. After eliminating all potential
respondents who completed less than 85% of the survey and those that didn‘t meet the
residency and age restrictions, 973 of the received...
33 STATE NORMAL SCHOOL.
societies studied to make the student familiar with the plant families that he will meet in the rural districts. Along with the scientific importance of the different forms studied, special attention is paid to their...
27 STATE NORMAL SCHOOL.
trict schools. Through laboratory work, dissecting, microscopic examinations, and drawing, the student is made familiar with the lower forms of animal life, and obtains an insight into their relation to the higher forms...
The $600 million web analytics market (Stanhope, 2011) is dominated by
a relatively small group of companies, including Omniture, VisiStat, and
Coremetrics. The interesting thing about this is that 43% of the market
(Hamel, 2011) is...
Year Interface Type Developer(s) Explanation
Serial bus Various Original bus for computer systems
1974 Mouse, Network Xerox Developed mouse, network, GUI, windows
1986 Parallel bus Inmos UK First parallel port processing
1986 SCSI bus Various Small...
Tables 7 and 8 represent the frequency and descriptive analyses, respectively, for
Section F: Information Sources. Table 7 indicates whether or not the respondents had
heard about Austria from the given source while Table 8 shows whether or not...
32 SOUTHERN BRANCH
stitching, hemming, overcasting, felling, gathering, buttonholes, loops and eyelets; also darning, embroidery matching, glove mending, and making seams, fastening, plackets, gussets, etc.
This course also includes...
CHAPTER 1: INTRODUCTION
Forensic Botany & Archaeology
Forensic science is the branch of criminology that applies science to legal issues, and two emphases within forensic science are botany and archaeology (Yoon 1993). Forensic archaeologists and...
DigiTrends Increasing Disk Capacities
The original floppy diskette for PCs held only 180 KB of storage. Over the years, this was replaced by higher
capacity floppies and then by 3.5 inch diskettes. Today, USB “thumb drives” can hold 8, 16, or...