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    • Page 6

    • 1 CHAPTER 1: INTRODUCTION Forensic Botany & Archaeology Forensic science is the branch of criminology that applies science to legal issues, and two emphases within forensic science are botany and archaeology (Yoon 1993). Forensic archaeologists and...
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    • 10 physically being at the bank. What criminals need are just laptops that connect to the bank networks. Then, they commit the crime remotely. As a result, no trace of fingerprint, hair, DNA, tire tracks etc can be found. However, the only trace...
    • Page 110

    • 100 Figure 2. Austrian Communication Effectiveness Grid Note. Sources of Information: Key to Figure 3 1. Broadcast advertising 2. Print Advertising 3. Internet/email 4. Outdoor advertising 5. Trade shows 6. Familiarization or journalist/press...
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    • 101 Chapter V Article II: Influencing Destination Image and Visiting Intent Using Communication Mix: A Case Study of Austria Abstract Identifying the factors that influence destination image and visiting intentions helps tourism planners...
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    • 103 Exploratory research was conducted to identify and measure the relationships between information sources, socio-cultural preferences, and travel motives on destination image and visiting intentions. An adaptation of the study conducted...
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    • 104 Internet advertising. The Internet is increasingly considered one of the most effective ways to advertise since the Internet has several advantages over the traditional forms of advertising in the travel and tourism industry, including...
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    • 107 Research Methodology Research design. The research methodology was multi-phased, with the initial phase being a pilot study of the survey instrument, followed by structural equation analysis of the final survey data. The objective of this...
    • Page 118

    • 108 sources such as referrals from family, friends and work colleagues (McCartney et al., 2008; Sönmez & Sirakaya, 2002; and Dore & Crouch, 2003). Respondents were asked whether or not they heard about Austria from individual advertising sources...
    • Page 124

    • 114 validity constitute construct validity. Construct validity refers to the extent to which an operationalization measures the factor it is supposed to measure (Bagozzi, Yi, & Phillips, 1991). Convergent validity has been defined as the extent to...
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    • 115 Analysis of Data Findings. A total of 1,185 participants took the survey. After eliminating all potential respondents who completed less than 85% of the survey and those that didn‘t meet the residency and age restrictions, 973 of the received...
    • Page 128

    • 118 Tables 7 and 8 represent the frequency and descriptive analyses, respectively, for Section F: Information Sources. Table 7 indicates whether or not the respondents had heard about Austria from the given source while Table 8 shows whether or not...
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    • 12 human DNA and one TaqMan MGB probe labeled with a reporter dye for detecting the amplified sequence. The reporter dye is linked to the 5'end of the probe, while the MGB is at the 3' end of the probe and a nonfluorescent quencher at the 3' end of...
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    • 12 INCLUSION: IN SERVICE TRAINING Social Skills According to McCarty (2006), the fact that students with disabilities can be joined socially with their peers is one of the greatest benefits. As disabled students are included in the regular classroom,...
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    • 121 Preliminary SEM Data Analysis The Confirmatory Factor Analysis (CFA) model specified one second-order factor: information sources (IS), as well as four first-order factors: destination image (DI); socio-cultural preferences (SCP); travel...
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    • 122 critical value of 0.7 suggested by Nunnally and Bernstein (1978; 1994). All other constructs exceeded the critical value. Measurement theory suggested that the relationships among items were logically connected to the relationships of items to...
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    • 126 model in the appendix assured that the model fit the data well: no evidence of improper solutions was found, all measurement parameters were statistically significant, the confirmatory factor loadings were of relatively large size, and the...
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    • 127 The analysis results did not support the proposed effect of information sources on destination image (hypothesis 2) and the proposed effect of information sources on visiting intention (hypothesis 3). Although the results of these two...
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    • 128 Hypothesis 1: Information sources have a positive effect on travel motive Hypothesis 1 predicted that information sources would positively affect travel motive and was supported with a coefficient of 0.264. Respondents indicated sources...
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    • 129 Hypothesis 3: Information sources have a positive effect on visiting intention Hypothesis 3 predicted that information sources would positively affect visiting intention, but this result was not supported. With positive influence of...
    • Page 16

    • 13 Burstein, 2006). Interestingly, despite the high correlation of AES to human scores, and the newer software, in 2006 the AWA switched to using IntelliMetric, a program developed by another company (Dikli, 2006; Grimes, Warschauer,...


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