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    • 1915 28

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    • Seniors' Farewell "WHEN we look at ourselves in the light of thought, we discover that our life is embosomed in beauty." Experiences left behind us assume an even more pleasing form than we had anticipated, and as the timle ap­proaches when the...
    • Page 11

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    • CONTENT MARKETING 11 Collidaner and Dalhén (2011) found that reading blogs on a company’s website can increase an individual’s intent to purchase, and content marketing may be more effective in increasing intent to purchase than traditional media....
    • Page 27

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    • CONTENT MARKETING 27 Kaye, B. K., & Johnson, T. J. (2011). Hot diggity blog: A cluster analysis examining motivations and other factors for why people judge different types of blogs as credible. Mass Communication & Society, 14(2), 236-263....

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