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    • Page 11

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    • CONTENT MARKETING 11 Collidaner and Dalhén (2011) found that reading blogs on a company’s website can increase an individual’s intent to purchase, and content marketing may be more effective in increasing intent to purchase than traditional media....
    • Page 27

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    • CONTENT MARKETING 27 Kaye, B. K., & Johnson, T. J. (2011). Hot diggity blog: A cluster analysis examining motivations and other factors for why people judge different types of blogs as credible. Mass Communication & Society, 14(2), 236-263....
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    • WHOLENESS THROUGH JOY 9 Two companies may be similar, and offer the same products or services, but that does not mean that they are the same (Yoon, Gutchess, Feinberg, & Polk, 2006). The misinterpretation of a particular service can convince...
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    • WHOLENESS THROUGH JOY 11 people have an interest in alternative medicine, but they do not actually feel comfortable discussing the different methods they are trying with their medical doctor (Eisenberg, et al., 2001). Although the people were...
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    • WHOLENESS THROUGH JOY 31 Saravankumar, M., & SuganthaLakshmi, T. (2012). Social media marketing. Life Science Journal, 9(4), 4444-4451. Retrieved from http://www.lifesciencesite.com/lsj/life0904/670_13061life0904_4444_4451.pdf Shah, Y. R., Sen, D....
    • Page 56

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    • 56 THE UNITED STATES’ INVOLVEMENT IN THE INTERNATIONAL COURT which was deemed by the Human Rights Watch as the "Hague Invasion Act” (Shah, 2005). This act would also allow a withdrawal of military assistance by the United States from countries who...
    • Page 65

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    • 65 THE UNITED STATES’ INVOLVEMENT IN THE INTERNATIONAL COURT Retrieved September 18, 2016, from http://www.nytimes.com/1981/01/26/obituaries/roman-a-rudenko-73-soviet-chief-prosec utor.html Rome Statute of the International Criminal Courts, Pub. L....
    • Page 57

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    • AN IDEAL CANDIDATE 57 4201&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=nlebk&AN=852407 Cho, S., & Benoit, W. L. (2006). 2004 presidential campaign messages: A functional analysis of press releases from President Bush and Senator Kerry. Public Relations...
    • Page 59

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    • AN IDEAL CANDIDATE 59 10.1080/01463370500102228 Houston, J. B., & McKinney, M. S. (2016). Young citizens’ use of digital and traditional political information. In E. Thorson, M. S. McKinney, & D. Shah (Eds.), Political socialization in a...

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