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    • Page 11

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    • CONTENT MARKETING 11 Collidaner and Dalhén (2011) found that reading blogs on a company’s website can increase an individual’s intent to purchase, and content marketing may be more effective in increasing intent to purchase than traditional media....
    • Page 27

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    • CONTENT MARKETING 27 Kaye, B. K., & Johnson, T. J. (2011). Hot diggity blog: A cluster analysis examining motivations and other factors for why people judge different types of blogs as credible. Mass Communication & Society, 14(2), 236-263....

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