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    • DAVID’S VS. GOLIATH 2 Abstract The internet is a tool public relations practitioners have used in their work as the newest medium. The ease of distributing information online allows more work to be done in less time. This research project focused...
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    • DAVID’S VS. GOLIATH 21 Narrative Paradigm Defining Narrative Paradigm Fisher originated the narrative paradigm in 1984 after he came to the realization that humans are rhetorical beings. Simply put, this paradigm argues that “humans are essentially...
    • Page 27

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    • DAVID’S VS. GOLIATH 27 Chapter 4: Results As discussed above, Jones and Pittman’s (1982) self-presentational strategies were categorized and studied in multiple communication settings. The five classes in the taxonomy include ingratiation,...

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