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    • yearbook1917i022: Narrative (cont.)

    • Beaver Murdock Academy--Beaver (Beaver County, Utah); School yearbooks
    • Next morning we were up bright and early to greet the sun of Founders' Day. We marched to the bridge to met the townspeople, listened to a delightful program, then we dragged even the grand stand upon the field for contest. It now came November,...
    • Page 17

    • THE WEB 18 Syllabus: The Web for Communication Professionals The web is taking an increasingly prominent role in the lives of communication professionals. Students entering the field of communication will undoubtedly be involved in web projects...
    • Page 157

    • THE WEB 158 98 we use today. When blogging and online syndicated content began gaining traction in the early 2000’s, CMSs graduated from being perceived as novelties to journal􀀍􀵩 ism tools. There was a growing need for people to be able to...
    • Page 217

    • THE WEB 218 158 00:20 SFX: Big Boom when “Upgraded” banner slams down, computer noises when the features are appearing 􀀴􃐀􀀥􂔀􀀸􃠀􀀴􃐀􀀚􁨀 􀀦􂘀􀁏􄼀􀁌􄰀􀁌􄰀􀁏􄼀􀁗􅜀 􀁕􅔀􀁐􅀀...
    • Page 77

    • P a g e | 77 CONCLUSION In a ‗frenzy-grabbing for social media‘ is today‘s answer to all questions of communications. Social media has its pros and cons, it respects the desire to express individuality freely. Each human being desires group...
    • Page 9

    • 6 to take some of the grading burden, teachers could more easily “assign more writing, and so students could get the practice they needed to develop as writers—practice that was not possible in most classrooms because of the burden it placed on...
    • Page 56

    • 53 District Wide Findings On a district level, there seems to be an indication the MyAccess! can help students, pass at a higher rate with more submissions. There seems to be a correlation between frequency of submissions and elevated pass rates....
    • Page 2

    • SILVER SCREEN 3 Abstract This research was conducted to determine whether or not film companies could make more opening weekend, based upon their implemented marketing campaign. To do so, the researcher used the public relations theory of...
    • Page 16

    • SILVER SCREEN 17 released film, marketing teams are using the Relationship Management Theory of public relations, whether they are aware of it or not. Film Studios All of the films that were analyzed for this research came from one of the following...
    • Page 19

    • SILVER SCREEN 20 teams, these companies have been able to create new and ingenious ways to continuously engage their audiences to ensure their movies a spot in film history. Current Marketing Strategies for Films In today’s world, marketing...
    • Page 43

    • SILVER SCREEN 44 Unit of Analysis: The Campaign Trust: A. Was trust kept due to the expectations of the film were met? B. Did trust remain the same, due to the expectations of the film being mediocre? C. Was trust broken because expectations of the...
    • Page 44

    • SILVER SCREEN 45 Results/Analysis Films from 2012 The Avengers marketing campaign had an astonishing $100 million dollar marketing budget. This large budget allowed for multiple posters to be printed and published, numerous trailers to be released,...
    • Page 45

    • SILVER SCREEN 46 The film’s marketing campaign, did utilize the five dimensions of Relationship Management Theory. Each of the dimensions was utilized for this campaign. Trust was kept with the film’s audience, nothing was concealed about the...
    • Page 46

    • SILVER SCREEN 47 The film, Piranha 3DD, it was not as successful at following the five dimensions of Relationship Management Theory. The film scored the lowest it could have in each of the five dimensions, except one, involvement. While the film...
    • Page 47

    • SILVER SCREEN 48 audience and the film was kept the same because there were no real expectations for the film. Execution of the campaign was not at its best. Finally, rounding out the films for 2012, Nitro Circus 3D had a marketing budget of...
    • Page 48

    • SILVER SCREEN 49 purchase or download. Cast appearances, social media platforms, and contests were some of the campaign’s other strong points. The campaign made sure to include the audience in whatever strategies and tactics that they could....
    • Page 50

    • SILVER SCREEN 51 this sequel did not live up to the original and were disappointed that their expectations were let down. Like some of the other campaigns researched for this thesis, even though this campaign developed six or more strategies, they...
    • Page 51

    • SILVER SCREEN 52 marketing. There were zero partnerships related to this campaign and two official posters and trailers were created. The film’s campaign ranked mediocre in regards to the five dimensions. The audience only engaged in three of the...
    • Page 52

    • SILVER SCREEN 53 developed for this campaign, making this campaign the winner for the most posters out of any of the other campaigns researched for this thesis. Ten cast appearances were conducted to help promote the film throughout the United...
    • Page 54

    • SILVER SCREEN 55 each. While having seven posters was a great move for the campaign, more focus could have been put on the social media platforms. Only three social media platforms (Facebook, Twitter, and the film’s website) were used and they...


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