Beaver Murdock Academy--Beaver (Beaver County, Utah); School yearbooks
Next morning we were up bright and early to greet the sun of Founders' Day. We marched to the bridge to met the townspeople, listened to a delightful program, then we dragged even the grand stand upon the field for contest. It now came November,...
Syllabus: The Web for Communication Professionals
The web is taking an increasingly prominent role in the lives of communication professionals.
Students entering the field of communication will undoubtedly be involved in web projects...
we use today.
When blogging and online syndicated content began gaining traction in the
early 2000’s, CMSs graduated from being perceived as novelties to journal
ism tools. There was a growing need for people to be able to...
P a g e | 77
In a ‗frenzy-grabbing for social media‘ is today‘s answer to all questions of communications.
Social media has its pros and cons, it respects the desire to express individuality freely. Each human
being desires group...
to take some of the grading burden, teachers could more easily “assign more writing, and so
students could get the practice they needed to develop as writers—practice that was not possible
in most classrooms because of the burden it placed on...
District Wide Findings
On a district level, there seems to be an indication the MyAccess! can help students, pass
at a higher rate with more submissions. There seems to be a correlation between frequency of
submissions and elevated pass rates....
This research was conducted to determine whether or not film companies could make more opening weekend, based upon their implemented marketing campaign. To do so, the researcher used the public relations theory of...
released film, marketing teams are using the Relationship Management Theory of public relations, whether they are aware of it or not.
All of the films that were analyzed for this research came from one of the following...
teams, these companies have been able to create new and ingenious ways to continuously engage their audiences to ensure their movies a spot in film history.
Current Marketing Strategies for Films
In today’s world, marketing...
Unit of Analysis:
A. Was trust kept due to the expectations of the film were met?
B. Did trust remain the same, due to the expectations of the film being mediocre?
C. Was trust broken because expectations of the...
Films from 2012
The Avengers marketing campaign had an astonishing $100 million dollar marketing budget. This large budget allowed for multiple posters to be printed and published, numerous trailers to be released,...
The film’s marketing campaign, did utilize the five dimensions of Relationship Management Theory. Each of the dimensions was utilized for this campaign. Trust was kept with the film’s audience, nothing was concealed about the...
The film, Piranha 3DD, it was not as successful at following the five dimensions of Relationship Management Theory. The film scored the lowest it could have in each of the five dimensions, except one, involvement. While the film...
audience and the film was kept the same because there were no real expectations for the film. Execution of the campaign was not at its best.
Finally, rounding out the films for 2012, Nitro Circus 3D had a marketing budget of...
purchase or download. Cast appearances, social media platforms, and contests were some of the campaign’s other strong points. The campaign made sure to include the audience in whatever strategies and tactics that they could....
this sequel did not live up to the original and were disappointed that their expectations were let down.
Like some of the other campaigns researched for this thesis, even though this campaign developed six or more strategies, they...
marketing. There were zero partnerships related to this campaign and two official posters and trailers were created.
The film’s campaign ranked mediocre in regards to the five dimensions. The audience only engaged in three of the...
developed for this campaign, making this campaign the winner for the most posters out of any of the other campaigns researched for this thesis. Ten cast appearances were conducted to help promote the film throughout the United...
each. While having seven posters was a great move for the campaign, more focus could have been put on the social media platforms. Only three social media platforms (Facebook, Twitter, and the film’s website) were used and they...