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    • Page 45

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    • SILVER SCREEN 46 The film’s marketing campaign, did utilize the five dimensions of Relationship Management Theory. Each of the dimensions was utilized for this campaign. Trust was kept with the film’s audience, nothing was concealed about the film,...
    • Page 46

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    • SILVER SCREEN 47 The film, Piranha 3DD, it was not as successful at following the five dimensions of Relationship Management Theory. The film scored the lowest it could have in each of the five dimensions, except one, involvement. While the film...
    • Page 47

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    • SILVER SCREEN 48 audience and the film was kept the same because there were no real expectations for the film. Execution of the campaign was not at its best. Finally, rounding out the films for 2012, Nitro Circus 3D had a marketing budget of...
    • Page 322

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    • with the poiiticians in Congress. When the excitement ends, we can talk to them. We do not wish to place ourselves in a state of antagonism, nor act defiantly toward this Govenunent. We will fulfill the letter, so far as practicable, of that...
    • Page 49

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    • SILVER SCREEN 50 Transformers Dark of the Moon had a marketing budget of approximately $75 million dollars. The campaign produced 24 different posters up until the release of the film; therefore, enticing the audience’s excitement for the release....
    • 1910, page 19

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    • 19 verbs, to analyze participial. infinite and prepositional phrases; and to explain and analyze easy sentences, simple, compound and complex. The student's knowledge of the use of capital letters and punctuation marks and his ability to...
    • Page 51

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    • SILVER SCREEN 52 marketing. There were zero partnerships related to this campaign and two official posters and trailers were created. The film’s campaign ranked mediocre in regards to the five dimensions. The audience only engaged in three of the...
    • Page 53

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    • SILVER SCREEN 54 Like many of the other top grossing opening weekend films, this campaign scored very high in the five dimensions of relationship management. The only dimension that it did not score the highest was in the investment dimension. The...
    • Page 54

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    • SILVER SCREEN 55 each. While having seven posters was a great move for the campaign, more focus could have been put on the social media platforms. Only three social media platforms (Facebook, Twitter, and the film’s website) were used and they were...
    • Page 55

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    • SILVER SCREEN 56 developed to conceal less about the film. This campaign could have utilized the social media platforms, partnerships, and posters better. The scores for the campaign would have been better if more strategies and tactics had been...
    • Page 24

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    • EDUCATION REFORM IN AMERICA 23 school districts and school zones, dictating where our children attend school. I think it is time to change this. • School Choice for All I recommend that current United States education policy embrace the change of...
    • Page 56

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    • SILVER SCREEN 57 followed properly, the five dimensions of Relationship Management Theory can enhance a film’s chance of earning more opening weekend at the box office. One item that needs to be noted is that the marketing budget is not necessarily...
    • Page 57

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    • SILVER SCREEN 58 These campaigns would have benefited from the Silver Screen Relations extension because it would have given them a guide on what to do and what not to do in regards to strategies and tactics that needed to be implemented. Also, if...
    • Page 58

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    • SILVER SCREEN 59 Conclusion Based on the results from the above research, it is clear to see that similar patterns did arise. Each pattern does suggest that Silver Screen Relations, the extension of Relationship Management Theory, does work if...
    • Page 49

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    • THE POTENTIALLY BRIGHT FUTURE OF RADIO 45 it may or may not get played, but your communication line to the station was there" (S. Schmeling, personal communication, November 11, 2013). With a live DJ answering the phone "the DJ was interacting with...
    • Page 99

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    • 95 U.S. TV SHOW’ INFLUENCE IN CHINA Appendix D Table 2 Opening and Axial Coding Open coding processAxial coding processAmerican FashionClothing and ShoesConsumption conceptGay couplesFindingCultural DiversitySocial ProblemsSense of IdendityMarriage...
    • Page 59

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    • SILVER SCREEN 60 Discussion Limitations Though extensive research was done to ensure accurate findings, there is a limitation with this research. Fourteen out of the 18 films that were researched were previously printed material, which means that...
    • Page 109

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    • RECEPTION PERCEPTION 105 can be interviewed to the extent that this study investigated. However, opening some sort of dialogue with receptionists can give administration and medical providers insight as to the inner workings of their receptionists’...
    • Page 61

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    • SILVER SCREEN 62 References About the academy awards (2012). In Oscars. Retrieved from http://www.oscars.org/awards/academyawards/about/index.html About us (2012). In 20th Century Fox Studios. Retrieved from http://www.foxstudios.com/ About us...

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