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    • DAVID’S VS. GOLIATH 21 Narrative Paradigm Defining Narrative Paradigm Fisher originated the narrative paradigm in 1984 after he came to the realization that humans are rhetorical beings. Simply put, this paradigm argues that “humans are essentially...
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    • DAVID’S VS. GOLIATH 50 Daniels, T. D., Spiker, B. K., & Papa, M. J. (1997). Perspectives on organizational communication (4a ed.). Boston, Mass.: McGraw-Hill. DNA Public Relations- ABOUT. (n.d.). dna public relations. Retrieved April 21, 2014, from...

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