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    • 1912, page 40

    • 1912, page 40
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    • 40 Mediaeval and Modern History. This course takes the student through the activities of the peoples of Europe from the breaking up of the Roman Empire in the West to the close of the French Revolution and the Return of the Monarchy. The...
    • Page 83

    • Page 83
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    • teams, were ready for a rest. However, many were more or less disappointed in the country and if their teams had been ablc, many more would have accompanied the few who moved on." "Besides H . H Harriman and family, and James L. Davis and family...
    • Epilogue - Page 247

    • Epilogue - Page 247
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    • Epilogue Sometimes, in the colonizing and building up of the West, the obstacles seemed virtually imponihle, and almost too overwhelming to conquer; but nothing was really unconquerable for the pioneers and the huilders of the western communities....
    • Page 99

    • Page 99
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    • STRAIGHT IS THE GATE 100 of Southern Utah, there could have been some hesitation by participants to fully disclose their true feelings and experiences because they could have had some fears that my motives were malignant. This study did not only...
    • Page 16

    • Page 16
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    • U.S. Embassy 16 because they could contain information that could cause problems if outsiders saw it, like the United States’ motives of why they are gathering the information. My cable inquired the nature of religious intolerance in Brazil, and...
    • Page 43

    • Page 43
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    • U.S. Embassy 43 reality (i.e. the price a president pays for mere gratification of seeing his country conquer another). Other potentially valid metaphors have not been but are encouraged to be explored by other researchers regarding the speech at...
    • Page 71

    • Page 71
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    • U.S. Embassy 71 LONDON FOR POLCOUNS EO 12958 TAGS USE TAGS! SEE HANDBOOK SUBJECT You have 42 spaces to persuade Washington readers that they should read your cable REFS Use letters if you have more than one: a) 99 State 12345; b) 99 State...
    • Page 2

    • Page 2
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    • iii Abstract Travelers are constantly being bombarded with different messages from travel and tourism marketing. It has become increasingly difficult to convince tourists to travel to a particular destination. In order to assess this issue, an...
    • Page 8

    • Page 8
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    • ix List of Tables Table 1: Demographic Characteristics .....................................................................28 Table 2: Travel Behavior...
    • Page 13

    • Page 13
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    • 3 Board will be able to alter focus and maintain not only the interest of returning visitors but also attract new ones. Exploratory research was conducted to identify the information sources that influenced travelers‘ decisions to visit the...
    • Page 14

    • Page 14
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    • 4 destination image perceptions of travelers for Austrian tourism stakeholders and ultimately develop an optimum communication mix for Austria‘s visitors. Research Hypotheses To meet the research objective, three primary ideas were explored....
    • Page 19

    • Page 19
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    • 9 information, one might conclude the images that a tourism destination projects will greatly influence the destination images that consumers perceive. There are several important factors to consider when promoting a destination image. For example,...
    • Page 27

    • Page 27
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    • 17 participate in the survey. Additionally, readers of the Austria.info tourism e-newsletter were invited by email to participate. Respondents were questioned on issues regarding travel behavior including current traveling purpose (business or...
    • Page 40

    • Page 40
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    • 30 occupations most reported by McCartney et al. (2008). A total of 61 countries were represented by respondents, with the United States of America claiming the most representation (61.9%), followed by Canada (6.2%) and Germany (4.2%)....
    • Page 42

    • Page 42
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    • 32 The frequency analysis for Section A: Travel Behavior, illustrated in Table 2, shows that approximately half of those surveyed had visited Austria 1-5 times. In the last three years, most (69.5%) had never taken an international business trip,...
    • Page 43

    • Page 43
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    • 33 Additionally, some respondents voluntarily indicated particular images which came to mind when thinking of Austria. Many of these responses can be categorized into themes such as film, culture and history, descriptive, food and beverage, scenic,...
    • Page 57

    • Page 57
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    • 47 Table 10 Significant Skewed Observed Variables Item Z score of Skewness Item Z score of Skewness VI1 -16.38 CP2 -13.27 VI2 -5.39 CP3 -21.81 VI3 -19.52 ISA2 -8.09 TM2 -12.86 ISA3 -11.21 TM3 -10.29 ISB1 6.39 TM4 2.78 ISB2 -3.38 DI1 -18.34 ISB3...
    • Page 60

    • Page 60
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    • 50 source A, information source B, and information source C. In order to measure the relative influence of each information source, higher-order factor analysis was used. The estimated factor correlations were low enough to suggest that the five...
    • Page 63

    • Page 63
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    • 53 Table 13 Factor Correlations among Seven Factors Factors 1 2 3 4 5 6 7 1. Information source A 1.00 2. Information source B 0.586 1.00 3. Information source C 0.350 0.507 1.00 4. Socio-cultural preference 0.116 0.056 0.066 1.00 5. Travel motives...

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