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    • Page 63

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    • THE WEB 64 4 Chapter I INTRODUCTION The web is taking a more prominent role in the lives of communication professionals every day. Whether you are a marketing professional, graphic designer, writer, or public relations expert, chances are you are...
    • Page 64

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    • THE WEB 65 Introduction 5 If you are a communication professional, this book will give you the exper􀀍􀵴 tise you need to contribute meaningfully to web projects that accomplish your organization’s goals. From research to planning to production and...
    • Page 97

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    • THE WEB 98 38 􀀷􃜀􀁋􄬀􀁈􄠀􀀃􀌀􀁆􄘀􀁕􅔀􀁈􄠀􀁄􄐀􀁗􅜀􀁌􄰀􀁙􅤀􀁈􄠀􀀃􀌀􀁅􄔀􀁕􅔀􀁌􄰀􀁈􄠀􀁉􄥔 The creative brief is an opportunity to dive into the project a little deeper fol􀀍􀵬 lowing the client interview. Creative briefs are used all across the spectrum of marketing and creative services,...
    • Page 117

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    • THE WEB 118 58 An iteration may not add enough functionality to warrant a market release, but the goal is to have an available release at the end of each iteration. Multiple iterations may be required to release a product or new set of...
    • Page 121

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    • THE WEB 122 62 􀀧􂜀􀁈􄠀􀃀􌀀􀁑􅄀􀁈􄠀􀀃􀌀􀁓􅌀􀁕􅔀􀁒􅈀􀁍􄴀􀁈􄠀􀁆􄘀􀁗􅜀􀀃􀌀􀁕􅔀􀁈􄠀􀁔􅐀􀁘􅠀􀁌􄰀􀁕􅔀􀁈􄠀􀁐􅀀􀁈􄠀􀁑􅄀􀁗􅜀􀁖􅙄 Defining project requirements is a critical step in the web development pro􀀍􀵣 cess. The ability to correctly decipher the true scope and requirements of a website will make the...
    • Page 124

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    • THE WEB 125 The Development Process 65 physiographic inquiry. For instance, say you were designing a website for a direct selling nutritional supplement company. After some research, you find that 70% of the company is made up of women over the age...
    • Page 125

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    • THE WEB 126 66 Test Once the website is functioning, testing may begin. Platform testing is par􀀍􀵴 ticularly important in the web development process. Different operating sys􀀍􀵴 tems, such as Apple’s OSX and Microsoft® Windows, will react differently...
    • Page 168

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    • THE WEB 169 Presentation 109 Using old HTML standards, we used HTML tags to control presentation 􀁅􄔀􀁌􄰀􀁅􄔀􀁍􄴀􀁅􄔀􀁎􄸀􀁔􅐀􀁓􅌀 􀁓􅌀􀁕􅔀􀁃􄌀􀁈􄠀 􀁁􄄀􀁓􅌀 􀀜􁰀􀀢􂈀􀀞􁸀 􀁆􄘀􀁏􄼀􀁒􅈀 􀁂􄈀􀁏􄼀􀁌􄰀􀁄􄐀􀀌􀰀 􀀜􁰀􀀩􂤀􀀞􁸀 􀁆􄘀􀁏􄼀􀁒􅈀 􀁉􄤀􀁔􅐀􀁁􄄀􀁌􄰀􀁉􄤀􀁃􄌀􀁓􅌀􀀌􀰀 􀁅􄔀􀁔􅐀􀁃􄌀􀀎􀸀 􀀣􂌀􀁕􅔀􀁒􅈀􀁒􅈀􀁅􄔀􀁎􄸀􀁔􅐀 􀁗􅜀􀁅􄔀􀁂􄈀 􀁓􅌀􀁔􅐀􀁁􄄀􀁎􄸀􀁄􄐀􀁁􄄀􀁒􅈀􀁄􄐀􀁓􅍳 suggest that...
    • Page 202

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    • THE WEB 203 Design Concepts 143 􀁆􄘀􀁏􄼀􀁎􄸀􀁔􅐀 􀁗􅜀􀁁􄄀􀁓􅌀 􀁎􄸀􀁏􄼀􀁔􅐀 􀁉􄤀􀁎􄸀􀁓􅌀􀁔􅐀􀁁􄄀􀁌􄰀􀁌􄰀􀁅􄔀􀁄􄐀􀀎􀸀 􀀳􃌀􀁏􄼀􀁍􄴀􀁅􄔀􀁔􅐀􀁉􄤀􀁍􄴀􀁅􄔀􀁓􅌀􀀌􀰀 􀁉􄤀􀁆􄘀 􀁁􄄀 􀁄􄐀􀁅􄔀􀁓􅌀􀁉􄤀􀁇􄜀􀁎􄸀􀁅􄔀􀁒􅈀 􀁗􅜀􀁁􄄀􀁎􄸀􀁔􅐀􀁅􄔀􀁄􄐀 􀁔􅐀􀁏􄼀 􀁕􅔀􀁓􅌀􀁅􄔀 􀁁􄄀 􀁎􄸀􀁏􄼀􀁎􄸀􀀍􀴀􀁓􅌀􀁕􅔀􀁐􅀀􀀍􀵰 ported font, he or she would place the type in an image, increasing page...
    • Page 230

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    • THE WEB 231 Analytics 171 a “buy now” button that was green and one that was blue, you would create the HTML for both versions and copy them into the A/B testing tool. The tool would then show a different button to each user randomly until the...
    • Page 3

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    • ACKNOWLEDGEMENTS I wish to acknowledge the following individuals for their help, Support and encouragement in the completion of this project and the requirements of the Master’s Degree: Dr. Jon Smith, chair of my committee for his guidance support...
    • 1958 23

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    • The student body fee entitles students to admission to all stu­dent body functions and to a year's subscription to the school news­paper and to a copy of the year­book. All students registering for physical education are expected to provide...
    • 1956_001 34

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    • ·~ ' • CEDAR CITY, UTAH 29 ment at Logan. Animals from this herd are purchased by local stockmen to build up the quality of private herds in Southern Utah and Nevada. Many students work on these projects and thereby learn practical live­stock and...
    • 1954_001 16

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    • CEDAR C1TY. UTAH 15 BUSINESS MEN'S ACTIVITY SCHOLABSIUPS During commencement week of 1953, a new program was launched to give appropriate recognition to students of unusual achievement and at the same time acknowledge publicly the generosity of...

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