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    • Page 63

    • Page 63
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    • THE WEB 64 4 Chapter I INTRODUCTION The web is taking a more prominent role in the lives of communication professionals every day. Whether you are a marketing professional, graphic designer, writer, or public relations expert, chances are you are...
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    • Page 64

    • Page 64
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    • THE WEB 65 Introduction 5 If you are a communication professional, this book will give you the exper􀀍􀵴 tise you need to contribute meaningfully to web projects that accomplish your organization’s goals. From research to planning to...
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    • Page 97

    • Page 97
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    • THE WEB 98 38 􀀷􃜀􀁋􄬀􀁈􄠀􀀃􀌀􀁆􄘀􀁕􅔀􀁈􄠀􀁄􄐀􀁗􅜀􀁌􄰀􀁙􅤀􀁈􄠀􀀃􀌀􀁅􄔀􀁕􅔀􀁌􄰀􀁈􄠀􀁉􄥔 The creative brief is an opportunity to dive into the project a little deeper...
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    • Page 117

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    • THE WEB 118 58 An iteration may not add enough functionality to warrant a market release, but the goal is to have an available release at the end of each iteration. Multiple iterations may be required to release a product or new set of...
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    • Page 121

    • Page 121
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    • THE WEB 122 62 􀀧􂜀􀁈􄠀􀃀􌀀􀁑􅄀􀁈􄠀􀀃􀌀􀁓􅌀􀁕􅔀􀁒􅈀􀁍􄴀􀁈􄠀􀁆􄘀􀁗􅜀􀀃􀌀􀁕􅔀􀁈􄠀􀁔􅐀􀁘􅠀􀁌􄰀􀁕􅔀􀁈􄠀􀁐􅀀􀁈􄠀􀁑􅄀􀁗􅜀􀁖􅙄 Defining project...
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    • Page 124

    • Page 124
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    • THE WEB 125 The Development Process 65 physiographic inquiry. For instance, say you were designing a website for a direct selling nutritional supplement company. After some research, you find that 70% of the company is made up of women over the age...
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    • Page 125

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    • THE WEB 126 66 Test Once the website is functioning, testing may begin. Platform testing is par􀀍􀵴 ticularly important in the web development process. Different operating sys􀀍􀵴 tems, such as Apple’s OSX and Microsoft® Windows, will...
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    • Page 168

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    • THE WEB 169 Presentation 109 Using old HTML standards, we used HTML tags to control presentation 􀁅􄔀􀁌􄰀􀁅􄔀􀁍􄴀􀁅􄔀􀁎􄸀􀁔􅐀􀁓􅌀 􀁓􅌀􀁕􅔀􀁃􄌀􀁈􄠀 􀁁􄄀􀁓􅌀 􀀜􁰀􀀢􂈀􀀞􁸀...
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    • Page 202

    • Page 202
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    • THE WEB 203 Design Concepts 143 􀁆􄘀􀁏􄼀􀁎􄸀􀁔􅐀 􀁗􅜀􀁁􄄀􀁓􅌀 􀁎􄸀􀁏􄼀􀁔􅐀 􀁉􄤀􀁎􄸀􀁓􅌀􀁔􅐀􀁁􄄀􀁌􄰀􀁌􄰀􀁅􄔀􀁄􄐀􀀎􀸀...
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    • Page 230

    • Page 230
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    • THE WEB 231 Analytics 171 a “buy now” button that was green and one that was blue, you would create the HTML for both versions and copy them into the A/B testing tool. The tool would then show a different button to each user randomly until the...
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    • Page 3

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    • ACKNOWLEDGEMENTS I wish to acknowledge the following individuals for their help, Support and encouragement in the completion of this project and the requirements of the Master’s Degree: Dr. Jon Smith, chair of my committee for his guidance...
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