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    • 1916 106

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    • A Complete Stock, Quality,Style and Price Has made it possi­ble for us to dou­ble the business of any of our com­petitors. Our business is 'llways increasing, which denotes sat­isfi ed custom ers. 'vVe don't cater to the one-trip customer. Standard...
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    • differences in advertisements (Diehl, Terlutter, & Weinberg, 2003; Han & Shavitt, 1994; Lee & Lim, 2008; Sotnikova, 2010). Each researcher has applied these aspects to advertising and the effect they have on the audience’s perception of an...
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    • always have similar responses to the ads. In fact, most same-culture participants had opposite opinions. From this data he determined that gender perceptions depend more on consumer personality than their culture. His results concluded that...
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    • MUTED MOTHERHOOD 16 their day at work only to go home and begin a “second shift” of full-time housework (Hoschild, 1989). Because of these differing realities, men and women can approach the same situation, like a required after-hour work meeting,...
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    • MUTED MOTHERHOOD 18 p. 222-223). Presumably some of this trial and error could have been avoided if women had been credited to have accurate knowledge about a situation they had actually experienced. Instead, society has defaulted to trust the...
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    • P a g e | 71 TABLE 6 – SOUTH AFRICA VALUES AND BELIEFS FORMS OF COMMUNICATION, e.g., VERBAL & NON-VERBAL Ethnicity: Black 75.2%, White 13.6%, Colored 8.6%, Indian 2.6%. English is spoken country wide and the other official languages are Afrikaans,...
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    • Girls and Relational Aggression 7 Chapter 2 Literature Review The problem of relational aggression among young girls is growing and not going away. Girl bullying is becoming more common (Christie, 2005). All over the country many schools are facing...
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    • STRENGTH TRAINING ON DANCERS’ JUMP AND BALANCE 12 skills, improvements in sports performance, and increases in bone mineral densities (Baechle & Earle, 2008; Faigenbaum et al., 2009). Among dancers, strength training has been found to improve...
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    • HEGEMONIC MASCULINITY 4 Abstract Hegemonic masculinity consists of practices which promote the dominant social position of men and the subordinate social position of women. Heterosexism is defined as discrimination or prejudice against homosexuals...
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    • HEGEMONIC MASCULINITY 7 to blame by providing power to men and reinforcing that power through attitudes that elevate heterosexual males above women and gay individuals. Because of the domestic violence that seems to be acceptable practice by...
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    • HEGEMONIC MASCULINITY 8 hegemonic masculinity. When the masculine view is the dominant view of the world and drives its culture and history, anyone not fitting into that male category will have difficult hurdles to overcome in order to succeed....
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    • HEGEMONIC MASCULINITY 9 dominance, if they exist on campus, and to determine if there is a need for diversity training which could help to diminish those negative social attitudes. Literature Review Lusher & Robins (2010) argued that “hegemony is...
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    • HEGEMONIC MASCULINITY 11 Popular video games have hegemonic masculinity interwoven within them as they provide a white male character at no cost, but female avatars must be purchased. One Disney game charged $30 if the gamer preferred to play as a...
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    • HEGEMONIC MASCULINITY 16 their roles as sportscasters. Without female sportscasters, women’s professional sports will probably not be covered by the media as much as men’s professional sports. The media can change the perceptions of female athletes...
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    • HEGEMONIC MASCULINITY 17 males” (p. 128). Women have to basically become as similar to men as they can in order to be taken seriously and to break into the male dominated sport club. Meân and Kassing (2008) wrote: that in claiming membership of a...
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    • HEGEMONIC MASCULINITY 18 and sports privilege with masculinity’” (p. 87). Sport is teaching boys masculine hegemony. Boys are taught that they should be the ones to receive accolades while girls are being silly when they try to compete with them....
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    • HEGEMONIC MASCULINITY 22 the nurturer. This depiction does not fit in with women in male-dominated sports. “This leaves an inconsistency when describing the female athlete, who might be heroic according to the male definitions of a hero but who is...
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    • HEGEMONIC MASCULINITY 23 Discrimination of female athletes is an accepted practice by both the dominant and the subordinate group as reported by Walker and Sartore-Baldwin (2013), “society reinforces male dominance in sports by communicating men...
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    • HEGEMONIC MASCULINITY 24 the way society and the media promote hegemonic biases could be a big step towards a more equitable future for women, the LGBT community, and other marginalized groups. “It seems that a charge to ‘change the culture of...
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    • HEGEMONIC MASCULINITY 25 dimension to women’s tennis” (McKay and Johnson 2008, p. 495). One journalist reported, “Sharapova is a Russian glamour girl and can apparently play a bit, too. She is tanned, teenaged, firm of bottom and pert of breast”...

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