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    • 1916 106

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    • A Complete Stock, Quality,Style and Price Has made it possi­ble for us to dou­ble the business of any of our com­petitors. Our business is 'llways increasing, which denotes sat­isfi ed custom ers. 'vVe don't cater to the...
    • Page 14

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    • differences in advertisements (Diehl, Terlutter, & Weinberg, 2003; Han & Shavitt, 1994; Lee & Lim, 2008; Sotnikova, 2010). Each researcher has applied these aspects to advertising and the effect they have on the audience’s perception of an...
    • Page 15

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    • always have similar responses to the ads. In fact, most same-culture participants had opposite opinions. From this data he determined that gender perceptions depend more on consumer personality than their culture. His results concluded that...
    • Page 20

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    • MUTED MOTHERHOOD 16 their day at work only to go home and begin a “second shift” of full-time housework (Hoschild, 1989). Because of these differing realities, men and women can approach the same situation, like a required after-hour work...
    • Page 22

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    • MUTED MOTHERHOOD 18 p. 222-223). Presumably some of this trial and error could have been avoided if women had been credited to have accurate knowledge about a situation they had actually experienced. Instead, society has defaulted to trust the...
    • Page 71

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    • P a g e | 71 TABLE 6 – SOUTH AFRICA VALUES AND BELIEFS FORMS OF COMMUNICATION, e.g., VERBAL & NON-VERBAL Ethnicity: Black 75.2%, White 13.6%, Colored 8.6%, Indian 2.6%. English is spoken country wide and the other official languages are...

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