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  • All fields: marketing
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    • David's vs. Goliath

    • Public relations; Digital PR; Branding; Marketing; David and Goliath; Self-presentation; Electronic commerce
    • Thesis submitted to Southern Utah University in partial fulfillment of the requirement for the degree of Master of Arts in Professional Communication.
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    • Running head: Testimonial videos 1 Testimonial Videos: Marketing for a Digital World A Capstone project submitted to Southern Utah University in partial fulfillment of the requirement for the degree of Masters of Arts in Professional...
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    • Testimonial videos 10 Over the past year, there has been an expansion of the demographics of those who own DewPoint 6110 machines. They are now on farms ranging from 400 – 8,000 acres. Owners are both male and female ranging from late 20’s to late...
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    • COMMUNICATION THEORIES 11 for auditory learners. The aid may also include space for students to write their own information for read / write learners. Visual aids are a powerful tool for students from all learning styles when used properly. George...
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    • Testimonial videos 11 size of Staheli West, I am involved in every step of the production process. I have to use interpersonal communication skills as I schedule interviews, and travel to meet the owners. I then have to use interviewing skills as I...
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    • COMMUNICATION THEORIES 13 shared when produced in digital formats and can be dispersed through social media or email marketing platforms. Researcher Mastrianni (2014) found that almost 25% of emails are opened for less than 3 seconds and only have...
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    • The Causes of Childhood Obesity Thirty years ago, eating fast food was rare and snacking between meals was an occasional treat. Children ate meals prepared at home with regular portions and vegetables. Most kids walked to school, played at recess,...
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    • DAVID’S VS. GOLIATH 12 Definition of Public Relations A solid definition of the action of Public Relations has been heavily debated. Hutton describes it as “managing strategic relationships” (1999) while Grunig argues that it is “the management of...
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    • COMMUNICATION THEORIES 15 Infographics are one tool that has been highly effective at spreading information through Internet platforms, because it contains a large amount of information in a concise way. Toth (2013) explains, “…[an] important...
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    • Testimonial videos 16 Once these principles have been applied, interviewing can be a great way to discover and share information. As Kvale (1996) states, a good interview can actually become an “inter view” of a person, a group, or an idea....
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    • Testimonial videos 19 Elaboration Likelihood Model. Even if a testimonial video is considered credible it is worthless, from an advertising perspective, unless it causes a reaction in the viewer. One desired reaction would be an attitude change....
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    • iii Table of Contents List of Tables ..................................................................................................................................v List of Figures...
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    • Testimonial videos 20 (1981) also emphasized the importance of strong arguments, “when the arguments presented in a message are inconclusive, the recipients’ thoughts are guided more by their preexisting attitudes than by the content of the...
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    • ELIAS MORONI CORRY Biography 1884 - 1947 Elias Moroni Corry was born in Cedar City. Utah. February 2 1 , 1884, the son of William Henry and Elizabeth Louise P a r r y Corry. William Henry Corry was a blacksmith, having followed the same occupation...

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