Article II: Influencing Destination Image and Visiting Intent Using Communication
Mix: A Case Study of Austria
Identifying the factors that influence destination image and visiting intentions
helps tourism planners...
roughly 253 visitors per 100 inhabitants (Statistics Austria, 2010). Tourism contributes
significantly to the national income and employment level. The current share of tourism-induced
gross value added has topped 10% of GDP as of 2008...
Exploratory research was conducted to identify and measure the relationships
between information sources, socio-cultural preferences, and travel motives on
destination image and visiting intentions. An adaptation of the study conducted...
The Human Element 36
2005, p. 11). So, in conducting this type of study, one of the first things that researchers need to understand is that, “ethnography is not one research approach, but is a qualitative research paradigm that encompasses a...
The Internet is increasingly considered one of the most effective ways to advertise
since the Internet has several advantages over the traditional forms of advertising in the
travel and tourism industry, including...
There are several important factors to consider when promoting a destination
image. For example, when an image is projected by the local tourism industry it should
be anchored to some extent on a true destination identity. This strategy...
The research methodology was multi-phased, with the initial phase being a pilot
study of the survey instrument, followed by structural equation analysis of the final
survey data. The objective of this...
EFFECTIVE COMMUNICATION 20
make decisions or reach consensus can be avoided. Socially anxious clients will feel more
comfortable expressing themselves or situations via email than in person. Both CMC parties will
possibly be seen as more polite....
Direct Traffic: Direct traffic can come from someone who has bookmarked a
page and jumps directly to it, or from someone who types in the URL directly into
the browser. The grey area to remember with direct visits is that...
32 SOUTHERN BRANCH
stitching, hemming, overcasting, felling, gathering, buttonholes, loops and eyelets; also darning, embroidery matching, glove mending, and making seams, fastening, plackets, gussets, etc.
This course also includes...
Hypothesis 3: Information sources have a positive effect on visiting intention
Hypothesis 3 predicted that information sources would positively affect visiting
intention, but this result was not supported. With positive influence of...
Hypothesis 6 predicted that travel motive has a positive effect on visiting
intention and was supported with a coefficient of 0.138; supporting results of the
previous study conducted by McCartney, Butler and Bennett (2008). A strong...
Hypothesis 5 predicted that travel motive has a positive effect on destination
image and was supported with a coefficient of 0.118. When prospective visitors have
high travel motivation, they tend to have strong destination image of Austria....
ELIAS MORONI CORRY Biography 1884 - 1947 Elias Moroni Corry was born in Cedar City. Utah. February 2 1 , 1884, the son of William Henry and Elizabeth Louise P a r r y Corry. William Henry Corry was a blacksmith, having followed the same occupation...
Perhaps the most important implications of this study are the findings of the
structural equation analysis. Results of the structural equation modeling analysis showed
that information sources have a positive effect on travel motive....
U.S. Embassy 59
APPENDIX 3 | A summary of collected information for religious freedom cable/IRF
• O Dia Nacional de Combate à intolerância serve para nos mostrar que queremos e
podemos construir uma sociedade melhor, um Brasil melhor...
ranging from 1 (no time spent) to 7 (all of time) rather than simple ―yes‖ or ―no‖
participation while on vacation. Furthermore, while the data collected on each of the
individual variables in this study provides some value to the...