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  • All fields: marketing
(333 results)



Display: 20

    • Page 31

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    • SILVER SCREEN 32 this extension. By following the five dimensions of Relationship Management and creating constant interaction with its key public, films will be more successful on opening weekend at the box office. This extension is important to...
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    • Fusion 360 14 initial website, SEO is about producing relevant content that customers want to interact with and share with their friends. With producing all content in-house, Fusion accepts one client per industry to ensure they do not have...
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    • SILVER SCREEN 33 The film’s Facebook page had the most traffic due to the variety of activities the page offered. The page released exclusive updates, had photos from mall tour events, allowed users to create “District Identification Passes,” had...
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    • Fusion 360 15 becoming a client. My goal was to drive the return on investment for clients and create an enjoyable marketing experience while building and improving the brand image of the company. Besides making sure that each accounts campaign was...
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    • SILVER SCREEN 34 2012). The team also set up press junkets and television appearances for the stars of the film to attend. Now after analyzing all of the strategies and tactics this marketing team developed for the film, it is clear to see that it...
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    • Fusion 360 16 storming sessions were conducted to receive input on how utilizing interactive solutions could solve client problems and connect the brand to the consumer. One of the most effective brand image improvement strategies is social media...
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    • SILVER SCREEN 35 film were met, Openness remained open because nothing was concealed about the film through its strategies and tactics, the campaign’s involvement was at its highest by utilizing 6 or more strategies and tactics, and the commitment...
    • Page 73

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    • 74 Appendix F Social Media and College Admissions: Higher-Ed Beats Business in Adoption of New Tools. University of Massachusetts Dartmouth Center for Marketing Research. Barnes, N. & Mattson, E. (2009). Social media and college admissions:...
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    • Fusion 360 17 Account Management Building effective campaigns was just one of my priorities as a Brand Strategist; one of the most important follow-up duties of my position was to manage client accounts. As an intern in the position, I was given...
    • Page 86

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    • THE WEB 87 Writing for the Web 27 􀀶􃘀􀁏􄼀􀁉􄤀􀁃􄌀􀁅􄔀 􀁁􄄀􀁎􄸀􀁄􄐀 􀁔􅐀􀁏􄼀􀁎􄸀􀁅􄔀 􀁄􄐀􀁉􄤀􀁆􄘀􀁆􄘀􀁅􄔀􀁒􅈀 􀁉􄤀􀁎􄸀 􀁔􅐀􀁈􄠀􀁁􄄀􀁔􅐀 􀁖􅘀􀁏􄼀􀁉􄤀􀁃􄌀􀁅􄔀 􀁒􅈀􀁅􄔀􀁭􆴀􀁅􄔀􀁃􄌀􀁔􅐀􀁓􅌀 􀁔􅐀􀁈􄠀􀁅􄔀 􀁐􅀀􀁅􄔀􀁒􅈀􀁓􅌀􀁏􄼀􀁎􄸀􀁁􄄀􀁌􄰀􀁉􄤀􀁔􅐀􀁙􅤀 􀁏􄼀􀁆􄘀 􀁔􅐀􀁈􄠀􀁅􄔀 􀁁􄄀􀁕􅔀􀁔􅐀􀁈􄠀􀁏􄼀􀁒􅈀􀀌􀰀 􀁁􄄀􀁎􄸀􀁄􄑴 tone expresses a distinct feeling about the subject matter. Tone can...
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    • Fusion 360 18 advertising tactics for increased recognition within the digital environment. Utilizing SEO and content marketing efforts can direct more traffic to a company’s website by making it present in the first few results of a search engine,...
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    • Fusion 360 19 Literature Review Social media marketing and SEO are continually evolving and gaining importance within the global market. Therefore, I will provide a brief description of what I mean by “social media marketing,” and “SEO inclusion.”...
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    • SILVER SCREEN 38 Research Question RQ1: How are the five dimensions of Relationship Management Theory (trust, openness, investment, commitment and involvement) related to the largest and smallest box office opening weekends from...
    • Page 19

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    • Fusion 360 20 YouTube, Wikipedia, Twitter, MySpace, and LinkedIn (Alexa, 2010), and due to the increase of high-traffic and popularity among various generations, it has become the most effective platform utilized for marketing within today’s...
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    • Fusion 360 21 understanding and embracing the importance of technology and creating web-based interaction, a larger target audience can be reached and persuaded through global marketing due to the fact that over 80 percent of Americans use social...
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    • Fusion 360 22 SEO Inclusion Search engine optimization (SEO), from a business perspective, is about optimizing websites to help users find the things they want to find when browsing through the Internet (Roberts & Zahay, 2013). Using social media...
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    • Fusion 360 23 their marketing campaign by linking it to their business’ website through indexed SEO. This will open the doors of communication to a large target audience and increase brand recognition for potential support. Small, local businesses...
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    • SILVER SCREEN 42 Method The type of method that needed to be conducted to conclude accurate results for this research was a qualitative content analysis. By conducting a content analysis, one will be able to see the common themes throughout the...

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