Skip to main content

SUU Digital Library

Add or remove other collections to your search:



Narrow your search by:



You've searched: All Collections

  • All fields: marketing
(386 results)



Display: 20

    • Page 176

    •  
    • THE POTENTIALLY BRIGHT FUTURE OF RADIO 172 18. What has been the impact from internal technology; Automation, satellite, syndication. (And) 19. What has been the impact from impact from external Internet technology: Internet, Podcasts, and...
    • Page 19

    •  
    • Testimonial videos 19 Elaboration Likelihood Model. Even if a testimonial video is considered credible it is worthless, from an advertising perspective, unless it causes a reaction in the viewer. One desired reaction would be an attitude change....
    • Page 20

    •  
    • Testimonial videos 20 (1981) also emphasized the importance of strong arguments, “when the arguments presented in a message are inconclusive, the recipients’ thoughts are guided more by their preexisting attitudes than by the content of the...
    • Page 143

    •  
    • 133 Hypothesis 5 predicted that travel motive has a positive effect on destination image and was supported with a coefficient of 0.118. When prospective visitors have high travel motivation, they tend to have strong destination image of Austria....
    • Page 178

    •  
    • THE POTENTIALLY BRIGHT FUTURE OF RADIO 174 33. Can radio use traditional AMFM and Internet technology together to reach a broader audience, or is that listener gap widening? Should radio reach for the growing technology audience, or cater to the...
    • Page 145

    •  
    • 135 Perhaps the most important implications of this study are the findings of the structural equation analysis. Results of the structural equation modeling analysis showed that information sources have a positive effect on travel motive....
    • Page 146

    •  
    • 136 ranging from 1 (no time spent) to 7 (all of time) rather than simple ―yes‖ or ―no‖ participation while on vacation. Furthermore, while the data collected on each of the individual variables in this study provides some value to the tourism...
    • Page 59

    •  
    • U.S. Embassy 59 APPENDIX 3 | A summary of collected information for religious freedom cable/IRF Report • O Dia Nacional de Combate à intolerância serve para nos mostrar que queremos e podemos construir uma sociedade melhor, um Brasil melhor para...
    • Page 147

    •  
    • 137 study might be more effective if it were to be distributed to a broader, more generalizable population. Distributing it among more diverse population samples, such as neighboring countries of Austria, will provide richer research data and...
    • Page 25

    •  
    • Testimonial videos 25 to the current study as testimonials tell stories. If the narratives in the testimonials do not align with the viewers’ realities, they will be discredited. The opposite is also true, if the viewers can relate to the...
    • Page 148

    •  
    • 138 References Álvarez, L., Martín, A., and Casielles, R. (2007, May). Relationship Marketing and Information and Communication Technologies: Analysis of Retail Travel Agencies. Journal of Travel Research, 45(4), 453-463. Retrieved April 15, 2009,...
    • Page 60

    •  
    • Major # Answer Response % 1 Accounting 14 4% 2 Agriculture & Nutrition 10 3% 3 Art & Design 18 5% 4 Biology 23 6% 5 Communication 21 6% 6 Computer Science & Information Systems 15 4% 7 Construction Management 1 0% 8 Engineering & Technology 10 3% 9...
    • Page 149

    •  
    • 139 References Gast, M. (2009, May). Special Report: Destination Marketing Organizations. New Study Provides Strategic Map, Trends for Marketing Destinations. Nation‘s Cities Weekly. Google Finance. (2010). Currency: eurusd. Retrieved...
    • Page 27

    •  
    • Testimonial videos 27 used in future marketing efforts. Similar to the S.W.O.T. analyses completed for this project (See Appendix B), future analyses can be done and this footage will be reused in and repurposed to fit needs at any given...
    • Page 150

    •  
    • 140 References Maddox, K. (2009). Forecasts show slow growth. B to B, 94(15), 8-1NULL. Retrieved from Business Source Premier database. Massie, Q. (2009). The Father of Scottish Tourism. The Spectator....
    • Page 29

    •  
    • Testimonial videos 29 An ethics course helped me view the interviews from the interviewees’ perspectives, and helped me make decisions on which footage should or should not be used. Presentation courses helped me understand the importance of...
    • Page 424

    •  
    • L. KERRY JONES Biography 1929 Lehi Kerry Jones was born in Cedar City, Utah, on October 29, 1929, a son of Lehi M . and Bernella Gardner Jones. He was the middle child of the family, having two older sisters, Joan and Marolyn, a younger s i s t e r...
    • Page 32

    •  
    • Testimonial videos 32 Csordas, T. J., Dole, C., Tran, A., Strickland, M., & Storck, M. G. (2010). Ways of asking, ways of telling. Culture, Medicine & Psychiatry, 34(1), 29-55. DiCicco-Bloom, B., & Crabtree, B. F. (2006). The qualitative research...
    • Page 3

    •  
    • COMMUNICATION THEORIES 4 Acknowledgements First and foremost, I would like to thank Dr. Matt Barton for his continuous help throughout my 6+ years at Southern Utah University. He was monumental in helping me decide to attend the Master’s program...
    • Page 4

    •  
    • PHOTOGRAPHY 5 ABSTRACT It is undeniable to claim that we live in a visual world. The introduction and developments of the digital camera have had a tremendous impact in many facets of society. This study focuses on the impact of visual...

QuickView

Display a larger image and more item information when the pointer pauses over a thumbnail
 

Layout options:

Select the collections to add or remove from your search
A
B
C
D
E
F
G
H
I
J
K
L
M
N
O
P
Q
R
S
T
U
V
W
X
Y
Z
 
OK
Select the collections to add or remove from your search
A
B
C
D
E
F
G
H
I
J
K
L
M
N
O
P
Q
R
S
T
U
V
W
X
Y
Z
 
OK