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  • All fields: marketing
(298 results)



Display: 20

    • Page 111

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    • 101 Chapter V Article II: Influencing Destination Image and Visiting Intent Using Communication Mix: A Case Study of Austria Abstract Identifying the factors that influence destination image and visiting intentions helps tourism planners...
    • Page 112

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    • 102 roughly 253 visitors per 100 inhabitants (Statistics Austria, 2010). Tourism contributes significantly to the national income and employment level. The current share of tourism-induced gross value added has topped 10% of GDP as of 2008...
    • Page 113

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    • 103 Exploratory research was conducted to identify and measure the relationships between information sources, socio-cultural preferences, and travel motives on destination image and visiting intentions. An adaptation of the study conducted...
    • Page 41

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    • The Human Element 36 2005, p. 11). So, in conducting this type of study, one of the first things that researchers need to understand is that, “ethnography is not one research approach, but is a qualitative research paradigm that encompasses a...
    • Page 114

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    • 104 Internet advertising. The Internet is increasingly considered one of the most effective ways to advertise since the Internet has several advantages over the traditional forms of advertising in the travel and tourism industry, including...
    • Page 115

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    • 105 There are several important factors to consider when promoting a destination image. For example, when an image is projected by the local tourism industry it should be anchored to some extent on a true destination identity. This strategy...
    • Page 117

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    • 107 Research Methodology Research design. The research methodology was multi-phased, with the initial phase being a pilot study of the survey instrument, followed by structural equation analysis of the final survey data. The objective of this...
    • Page 31

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    • iGRIEVE 27 “virtual communities are the quintessential example of the kind of imagined community” (Williams, 2007) where fans create a collective interaction with the celebrity. The development of social media is so new that studies have only...
    • Page 19

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    • EFFECTIVE COMMUNICATION 20 make decisions or reach consensus can be avoided. Socially anxious clients will feel more comfortable expressing themselves or situations via email than in person. Both CMC parties will possibly be seen as more polite....
    • Page 224

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    • THE WEB 225 Analytics 165 Direct Traffic: Direct traffic can come from someone who has bookmarked a page and jumps directly to it, or from someone who types in the URL directly into the browser. The grey area to remember with direct visits is that...
    • 1903, page 32

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    • 32 SOUTHERN BRANCH stitching, hemming, overcasting, felling, gathering, buttonholes, loops and eyelets; also darning, embroidery matching, glove mending, and making seams, fastening, plackets, gussets, etc. This course also includes...
    • Page 232

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    • THE WEB 233 Analytics 173 or unique visitors. 􀁳􇌀 􀀵􃔀􀁎􄸀􀁉􄤀􀁑􅄀􀁕􅔀􀁅􄔀 􀁖􅘀􀁉􄤀􀁓􅌀􀁉􄤀􀁔􅐀􀁏􄼀􀁒􅈀􀁓􅌀􀂈􈠀􀀴􃐀􀁈􄠀􀁅􄔀...
    • Page 169

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    • THE POTENTIALLY BRIGHT FUTURE OF RADIO 165 Jeremy Dresen November 8, 2013 Host - Riverbend Communications President – Glacier Marketing Idaho Falls, ID 1. What is radio's future? I think radio's future is local. Radio is being accessed anywhere,...
    • Page 170

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    • THE POTENTIALLY BRIGHT FUTURE OF RADIO 166 When I first got into radio it was a dance club in this little studio and I was imagining all of my listeners in this party together, now with consolidation and DJs, be expected to wear three or four...
    • Page 139

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    • 129 Hypothesis 3: Information sources have a positive effect on visiting intention Hypothesis 3 predicted that information sources would positively affect visiting intention, but this result was not supported. With positive influence of...
    • Page 140

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    • 130 Hypothesis 6 predicted that travel motive has a positive effect on visiting intention and was supported with a coefficient of 0.138; supporting results of the previous study conducted by McCartney, Butler and Bennett (2008). A strong...

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