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  • All fields: marketing
(397 results)



Display: 20

    • Page 45

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    • SILVER SCREEN 46 The film’s marketing campaign, did utilize the five dimensions of Relationship Management Theory. Each of the dimensions was utilized for this campaign. Trust was kept with the film’s audience, nothing was concealed about the film,...
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    • Fusion 360 28 IDENTIFY AN AREA The purpose of this subcategory is to describe the importance of identifying adequate companies throughout the data collection process. Identifying appropriate companies to analyze throughout the research process was...
    • Page 40

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    • camps was the product of many small farms and dairies combined. Few families had enough surplus to justify a trip on their own. In 1870. Iron Ciounty had 264 farms, most of them composed of less than 10 acres. Consequently, shipping to the mines...
    • Page 97

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    • THE WEB 98 38 􀀷􃜀􀁋􄬀􀁈􄠀􀀃􀌀􀁆􄘀􀁕􅔀􀁈􄠀􀁄􄐀􀁗􅜀􀁌􄰀􀁙􅤀􀁈􄠀􀀃􀌀􀁅􄔀􀁕􅔀􀁌􄰀􀁈􄠀􀁉􄥔 The creative brief is an opportunity to dive into the project a little deeper fol􀀍􀵬 lowing the client interview. Creative briefs are used all across the spectrum of marketing and creative services,...
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    • iii Abstract Travelers are constantly being bombarded with different messages from travel and tourism marketing. It has become increasingly difficult to convince tourists to travel to a particular destination. In order to assess this issue, an...
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    • SILVER SCREEN 47 The film, Piranha 3DD, it was not as successful at following the five dimensions of Relationship Management Theory. The film scored the lowest it could have in each of the five dimensions, except one, involvement. While the film...
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    • Fusion 360 29 prevail in identifying the behavior and purpose of the company to determine specific marketing platforms to promote a company’s brand image and improve brand recognition. Open coding is the most effective way to determine effective...
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    • E1CU’s 2015 Annual Meeting 12 different channels. They measured people’s perceptions of trustworthiness when a piece of news came from The New York Times’ Twitter feed and their printed newspaper. It was found that even though the information was...
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    • iv Table of Contents SIGNATURE PAGE ......................................................................................................... ii ABSTRACT...
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    • SILVER SCREEN 48 audience and the film was kept the same because there were no real expectations for the film. Execution of the campaign was not at its best. Finally, rounding out the films for 2012, Nitro Circus 3D had a marketing budget of...
    • Page 86

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    • 87 Appendix K Stamats TeensTalk report was generated from a nationwide survey of 500 high school students who will attend college as a first year freshman in Fall 2010. It was conducted at three times in the recruitment cycle: June 2009 (Summer),...
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    • Fusion 360 30 As a theory emerges throughout the process of researching data for this study and client prospecting as a Brand Strategist, marketing strategies geared towards each specific client and company are developed and launched into a...
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    • v Model Modification ..........................................................................................23 Interpretation ...................................................................................................23 Proposed Model...
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    • SILVER SCREEN 49 purchase or download. Cast appearances, social media platforms, and contests were some of the campaign’s other strong points. The campaign made sure to include the audience in whatever strategies and tactics that they could....
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    • Fusion 360 31 more exposure and information a company receives regarding Fusion and its marketing benefits, the more the company will become familiar with our purpose which increases the likelihood of a partnership. The first initial introduction...
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    • vi DATA ANALYSIS METHODOLOGY ......................................................................84 Software .................................................................................................................84 Communication...
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    • SILVER SCREEN 50 Transformers Dark of the Moon had a marketing budget of approximately $75 million dollars. The campaign produced 24 different posters up until the release of the film; therefore, enticing the audience’s excitement for the release....
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    • Fusion 360 32 include follow-up phone calls and emails with the company’s decision maker to schedule a meeting Fusion likes to call “The Dog and Pony Show.” THE DOG AND PONY SHOW “The Dog and Pony Show” is the final process in building Fusion...
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    • E1CU’s 2015 Annual Meeting 15 Procedures To meet the objectives, the following strategic marketing plan was executed: Annual Meeting Planning Time Time spent on directly planning the meeting increased between October 2014 and February 2015 (as...
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    • SILVER SCREEN 51 this sequel did not live up to the original and were disappointed that their expectations were let down. Like some of the other campaigns researched for this thesis, even though this campaign developed six or more strategies, they...

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