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  • All fields: marketing
(173 results)



Display: 20

    • Page 111

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    • 101 Chapter V Article II: Influencing Destination Image and Visiting Intent Using Communication Mix: A Case Study of Austria Abstract Identifying the factors that influence destination image and visiting intentions helps tourism planners...
    • Page 112

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    • 102 roughly 253 visitors per 100 inhabitants (Statistics Austria, 2010). Tourism contributes significantly to the national income and employment level. The current share of tourism-induced gross value added has topped 10% of GDP as of 2008...
    • Page 113

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    • 103 Exploratory research was conducted to identify and measure the relationships between information sources, socio-cultural preferences, and travel motives on destination image and visiting intentions. An adaptation of the study conducted...
    • Page 41

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    • The Human Element 36 2005, p. 11). So, in conducting this type of study, one of the first things that researchers need to understand is that, “ethnography is not one research approach, but is a qualitative research paradigm that encompasses a...
    • Page 114

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    • 104 Internet advertising. The Internet is increasingly considered one of the most effective ways to advertise since the Internet has several advantages over the traditional forms of advertising in the travel and tourism industry, including...
    • Page 115

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    • 105 There are several important factors to consider when promoting a destination image. For example, when an image is projected by the local tourism industry it should be anchored to some extent on a true destination identity. This strategy...
    • Page 117

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    • 107 Research Methodology Research design. The research methodology was multi-phased, with the initial phase being a pilot study of the survey instrument, followed by structural equation analysis of the final survey data. The objective of this...
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    • EFFECTIVE COMMUNICATION 20 make decisions or reach consensus can be avoided. Socially anxious clients will feel more comfortable expressing themselves or situations via email than in person. Both CMC parties will possibly be seen as more polite....
    • Page 224

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    • THE WEB 225 Analytics 165 Direct Traffic: Direct traffic can come from someone who has bookmarked a page and jumps directly to it, or from someone who types in the URL directly into the browser. The grey area to remember with direct visits is that...
    • 1903, page 32

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    • 32 SOUTHERN BRANCH stitching, hemming, overcasting, felling, gathering, buttonholes, loops and eyelets; also darning, embroidery matching, glove mending, and making seams, fastening, plackets, gussets, etc. This course also includes...
    • Page 232

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    • THE WEB 233 Analytics 173 or unique visitors. 􀁳􇌀 􀀵􃔀􀁎􄸀􀁉􄤀􀁑􅄀􀁕􅔀􀁅􄔀 􀁖􅘀􀁉􄤀􀁓􅌀􀁉􄤀􀁔􅐀􀁏􄼀􀁒􅈀􀁓􅌀􀂈􈠀􀀴􃐀􀁈􄠀􀁅􄔀...
    • Page 139

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    • 129 Hypothesis 3: Information sources have a positive effect on visiting intention Hypothesis 3 predicted that information sources would positively affect visiting intention, but this result was not supported. With positive influence of...
    • Page 140

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    • 130 Hypothesis 6 predicted that travel motive has a positive effect on visiting intention and was supported with a coefficient of 0.138; supporting results of the previous study conducted by McCartney, Butler and Bennett (2008). A strong...
    • Page 143

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    • 133 Hypothesis 5 predicted that travel motive has a positive effect on destination image and was supported with a coefficient of 0.118. When prospective visitors have high travel motivation, they tend to have strong destination image of Austria....
    • Page 214

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    • ELIAS MORONI CORRY Biography 1884 - 1947 Elias Moroni Corry was born in Cedar City. Utah. February 2 1 , 1884, the son of William Henry and Elizabeth Louise P a r r y Corry. William Henry Corry was a blacksmith, having followed the same occupation...
    • Page 145

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    • 135 Perhaps the most important implications of this study are the findings of the structural equation analysis. Results of the structural equation modeling analysis showed that information sources have a positive effect on travel motive....

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