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  • All fields: marketing
(41 results)



Display: 20

    • Page 33

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    • DAVID’S VS. GOLIATH 33 Self-promotion As previously noted, Jones and Pittman’s (1982) definition of self-promotion is when an individual “seeks the attribution of competence, whether with reference to general ability level… or to a specific skill”...
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    • DAVID’S VS. GOLIATH 35 The second theme that emerged under the strategy of self-promotion was speaking about particular brands the boutiques have worked for or fields they do work in. Style House Public Relations introduces themselves by discussing...
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    • DAVID’S VS. GOLIATH 38 At the heart of this success is an ability to generate fresh ideas and creative campaigns, a reputation for honesty and hard work, and a strong network of long-established relationships with producers, editors, writers,...
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    • DAVID’S VS. GOLIATH 51 Glaser, J. & Laudel, G. (2013). Life with and without coding: Two methods of early-stage data analysis in qualitative research aiming at casual explanations. Forum: Qualitative Social Research, 14(2). Global Media PR. (2014)....
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    • 40 Hospitality and Tourism Careers: Career/jobs, which involve planning, managing, and providing food, lodging, or recreational services. Example Jobs: Hotel Manager; Housekeeper; Travel Agent; Event Planner; Interpreter; Tour Guide; Animal...
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    • Running head: Testimonial videos 1 Testimonial Videos: Marketing for a Digital World A Capstone project submitted to Southern Utah University in partial fulfillment of the requirement for the degree of Masters of Arts in Professional...
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    • Testimonial videos 7 culture has many benefits; customers can easily relate to the company, customer service is always very personal, and corporate “red tape” is virtually nonexistent. As the business grows, this culture does have its flaws. It is...
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    • Testimonial videos 8 something in which I would be interested. Within the next months we purchased a computer, editing software, a camera, stabilization equipment and audio equipment. Once a few videos were shot and edited, I was challenged to...
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    • Testimonial videos 9 style marketing videos to be displayed on our website, in our digital owners’ manuals, and throughout social media. Last year’s interviews featured owners from a limited geographic area (Utah, Idaho and Nevada), and it seemed...
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    • Testimonial videos 10 Over the past year, there has been an expansion of the demographics of those who own DewPoint 6110 machines. They are now on farms ranging from 400 – 8,000 acres. Owners are both male and female ranging from late 20’s to late...
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    • Testimonial videos 11 size of Staheli West, I am involved in every step of the production process. I have to use interpersonal communication skills as I schedule interviews, and travel to meet the owners. I then have to use interviewing skills as I...
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    • Testimonial videos 16 Once these principles have been applied, interviewing can be a great way to discover and share information. As Kvale (1996) states, a good interview can actually become an “inter view” of a person, a group, or an idea....
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    • Testimonial videos 19 Elaboration Likelihood Model. Even if a testimonial video is considered credible it is worthless, from an advertising perspective, unless it causes a reaction in the viewer. One desired reaction would be an attitude change....
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    • Testimonial videos 20 (1981) also emphasized the importance of strong arguments, “when the arguments presented in a message are inconclusive, the recipients’ thoughts are guided more by their preexisting attitudes than by the content of the...
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    • Testimonial videos 25 to the current study as testimonials tell stories. If the narratives in the testimonials do not align with the viewers’ realities, they will be discredited. The opposite is also true, if the viewers can relate to the...
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    • camps was the product of many small farms and dairies combined. Few families had enough surplus to justify a trip on their own. In 1870. Iron Ciounty had 264 farms, most of them composed of less than 10 acres. Consequently, shipping to the mines...
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    • Testimonial videos 27 used in future marketing efforts. Similar to the S.W.O.T. analyses completed for this project (See Appendix B), future analyses can be done and this footage will be reused in and repurposed to fit needs at any given...
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    • Testimonial videos 29 An ethics course helped me view the interviews from the interviewees’ perspectives, and helped me make decisions on which footage should or should not be used. Presentation courses helped me understand the importance of...
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    • Testimonial videos 32 Csordas, T. J., Dole, C., Tran, A., Strickland, M., & Storck, M. G. (2010). Ways of asking, ways of telling. Culture, Medicine & Psychiatry, 34(1), 29-55. DiCicco-Bloom, B., & Crabtree, B. F. (2006). The qualitative research...
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    • COMMUNICATION THEORIES 4 Acknowledgements First and foremost, I would like to thank Dr. Matt Barton for his continuous help throughout my 6+ years at Southern Utah University. He was monumental in helping me decide to attend the Master’s program...

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