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  • All fields: marketing
(298 results)



Display: 20

    • Page 20

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    • 10 For instance, ―100% Pure Assurance‖ marks a symbol for quality accommodations in New Zealand (New Zealand Tourism Board, 2010, para. 6). Other alterations could promote adventure, romance, education, spirituality, or value while still tying...
    • Page 111

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    • 101 Chapter V Article II: Influencing Destination Image and Visiting Intent Using Communication Mix: A Case Study of Austria Abstract Identifying the factors that influence destination image and visiting intentions helps tourism planners...
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    • 102 roughly 253 visitors per 100 inhabitants (Statistics Austria, 2010). Tourism contributes significantly to the national income and employment level. The current share of tourism-induced gross value added has topped 10% of GDP as of 2008...
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    • 103 Exploratory research was conducted to identify and measure the relationships between information sources, socio-cultural preferences, and travel motives on destination image and visiting intentions. An adaptation of the study conducted...
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    • 104 Internet advertising. The Internet is increasingly considered one of the most effective ways to advertise since the Internet has several advantages over the traditional forms of advertising in the travel and tourism industry, including...
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    • 105 There are several important factors to consider when promoting a destination image. For example, when an image is projected by the local tourism industry it should be anchored to some extent on a true destination identity. This strategy...
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    • 107 Research Methodology Research design. The research methodology was multi-phased, with the initial phase being a pilot study of the survey instrument, followed by structural equation analysis of the final survey data. The objective of this...
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    • 11 In the increasing globalization of our world, organizational environments are constantly under rapid change and unpredictability. Globalization has increased competition, technological development and customer demand. Organizations must maintain...
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    • 12 managerial and lower level employee input (Shockley-Zalabak, 2006). Snow College is fortunate to have leadership willing to see the importance of having the input of the employees. With the growing popularity of social media, Snow College...
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    • 129 Hypothesis 3: Information sources have a positive effect on visiting intention Hypothesis 3 predicted that information sources would positively affect visiting intention, but this result was not supported. With positive influence of...
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    • 13 company’s success by remaining stagnant. By continuing to rely on the “traditional website” alone, a business is harming its future success. A successful organization embraces the “openness” and “sharing” aspect of social media...
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    • 13 from these could be as simple as the need to escape and experience something new. Push and pull factors such as these can be used in exploring why travelers visit Austria as well as the effectiveness of the communication channels in promoting...
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    • !13 My integrated marketing plan changed multiple times because of time constraints, bureaucracy, and just plain being told “no” by our Chinese counterparts at Hunan Normal University. In the end, however, my plans consisted of three tiers...
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    • 130 Hypothesis 6 predicted that travel motive has a positive effect on visiting intention and was supported with a coefficient of 0.138; supporting results of the previous study conducted by McCartney, Butler and Bennett (2008). A strong...
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    • 133 Hypothesis 5 predicted that travel motive has a positive effect on destination image and was supported with a coefficient of 0.118. When prospective visitors have high travel motivation, they tend to have strong destination image of Austria....
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    • 135 Perhaps the most important implications of this study are the findings of the structural equation analysis. Results of the structural equation modeling analysis showed that information sources have a positive effect on travel motive....
    • Page 146

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    • 136 ranging from 1 (no time spent) to 7 (all of time) rather than simple ―yes‖ or ―no‖ participation while on vacation. Furthermore, while the data collected on each of the individual variables in this study provides some value to the...
    • Page 147

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    • 137 study might be more effective if it were to be distributed to a broader, more generalizable population. Distributing it among more diverse population samples, such as neighboring countries of Austria, will provide richer research data and...

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