For instance, ―100% Pure Assurance‖ marks a symbol for quality accommodations in
New Zealand (New Zealand Tourism Board, 2010, para. 6). Other alterations could
promote adventure, romance, education, spirituality, or value while still tying...
Article II: Influencing Destination Image and Visiting Intent Using Communication
Mix: A Case Study of Austria
Identifying the factors that influence destination image and visiting intentions
helps tourism planners...
roughly 253 visitors per 100 inhabitants (Statistics Austria, 2010). Tourism contributes
significantly to the national income and employment level. The current share of tourism-induced
gross value added has topped 10% of GDP as of 2008...
Exploratory research was conducted to identify and measure the relationships
between information sources, socio-cultural preferences, and travel motives on
destination image and visiting intentions. An adaptation of the study conducted...
The Internet is increasingly considered one of the most effective ways to advertise
since the Internet has several advantages over the traditional forms of advertising in the
travel and tourism industry, including...
There are several important factors to consider when promoting a destination
image. For example, when an image is projected by the local tourism industry it should
be anchored to some extent on a true destination identity. This strategy...
The research methodology was multi-phased, with the initial phase being a pilot
study of the survey instrument, followed by structural equation analysis of the final
survey data. The objective of this...
Hypothesis 3: Information sources have a positive effect on visiting intention
Hypothesis 3 predicted that information sources would positively affect visiting
intention, but this result was not supported. With positive influence of...
from these could be as simple as the need to escape and experience something new. Push
and pull factors such as these can be used in exploring why travelers visit Austria as well
as the effectiveness of the communication channels in promoting...
Hypothesis 6 predicted that travel motive has a positive effect on visiting
intention and was supported with a coefficient of 0.138; supporting results of the
previous study conducted by McCartney, Butler and Bennett (2008). A strong...
Hypothesis 5 predicted that travel motive has a positive effect on destination
image and was supported with a coefficient of 0.118. When prospective visitors have
high travel motivation, they tend to have strong destination image of Austria....
Perhaps the most important implications of this study are the findings of the
structural equation analysis. Results of the structural equation modeling analysis showed
that information sources have a positive effect on travel motive....
ranging from 1 (no time spent) to 7 (all of time) rather than simple ―yes‖ or ―no‖
participation while on vacation. Furthermore, while the data collected on each of the
individual variables in this study provides some value to the...
study might be more effective if it were to be distributed to a broader, more generalizable
population. Distributing it among more diverse population samples, such as neighboring
countries of Austria, will provide richer research data and...
Álvarez, L., Martín, A., and Casielles, R. (2007, May). Relationship Marketing and
Information and Communication Technologies: Analysis of Retail Travel
Agencies. Journal of Travel Research, 45(4), 453-463. Retrieved April...
Gast, M. (2009, May). Special Report: Destination Marketing Organizations. New
Study Provides Strategic Map, Trends for Marketing Destinations. Nation‘s
Google Finance. (2010). Currency: eurusd. Retrieved...
Research Methodology and Data Analysis
The purpose of this research was to better understand the image perceptions of
travelers for Austria‘s tourism stakeholders. The optimal research methodology must
offer equality between the...
Maddox, K. (2009). Forecasts show slow growth. B to B, 94(15), 8-1NULL.
Retrieved from Business Source Premier database.
Massie, Q. (2009). The Father of Scottish Tourism. The Spectator....