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    • Page 219

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    • for the Army. From his successive raids, 1,000 head of cattle were driven into Salt Lake Valley from the army encampment~.~ Much of this had taken place before Henry left for Cedar City on October 11, 1857. It was a sixteen-day trip to Cedar Fort....
    • Page 484

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    • Lunts. She said, "1 have some money that 1 want you to take to Sister Lunt. 1 don? owe her yet but, while 1 have this money on hand, 1 would like you to take it to her." When Sarah opened the door and L i e held out the handkerchief to her, Sarah...
    • Page 30

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    • this opportunity to send you these few lines again, hoping it will reach you and find you all well as it leaves us at present through the mercy of God." " We received your most welcon~e and loving letter, my dear children, and we were most happy to...
    • Page 33

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    • sickness and also of your son, Lehi. We hope by this time that you are well and that he is better and that peace and plenty prevail with you in the midst of all your calamities of which you have had a good portion. r But, we would say to continue...
    • Page 75

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    • Lamanites were deeply interested. T h e country was strange to me. Near the place of our operations was a river that I could see, the water of which was not quite clear). .4s this dream had left quite an impression on my mind, I asked our mother to...
    • Page 122

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    • six children are as follows: Christoper Thomas Arthur Jones born April 6, 1883 and died June 18, 1914. Sarah Arthur Jones horn Jan. 5, 1886. William Arthur Jones horn Feb. 2, 1888. Caroline Arthur Jones horn Jan. 16, 1890. Effie Arthur Jones born...
    • Page 2

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    • DAVID’S VS. GOLIATH 2 Abstract The internet is a tool public relations practitioners have used in their work as the newest medium. The ease of distributing information online allows more work to be done in less time. This research project focused...
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    • DAVID’S VS. GOLIATH 5 Table of Contents Approval Page……………………………………………………………………………………..2 Abstract……………………………………………………………………………………………3 Acknowledgements………………………………………………………………………………..4 Chapter 1: Introduction…………………………………………..………………………………..8 Chapter...
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    • DAVID’S VS. GOLIATH 8 Introduction The field of Public relations has been around for quite a while, dating back to the early 20th century quite some time gaining good and bad publicity around the world (PRSA, 2009). The creation of large PR firms...
    • Page 10

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    • DAVID’S VS. GOLIATH 10 Chapter 2: Literature Review This literature review is a compilation of theories and history that explain how the field of public relations has arrived where it is today. The sections included in order are: • Evolution of...
    • Page 14

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    • DAVID’S VS. GOLIATH 14 There is not a deficiency in Fortune 500 PR companies, but recently there has been a boom in small PR “boutiques” (p. 139). Prosek argues “we and other small firms such as ours have a unique advantage—something our sizeable...
    • Page 15

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    • DAVID’S VS. GOLIATH 15 what he is” (Goffman, 1959, p. 120). The two different ways we gain impressions from others allow for two different actions including “the expression that he gives and the expression that he gives off” (Goffman, 1959, p....
    • Page 16

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    • DAVID’S VS. GOLIATH 16 It is noted that most “performers” or individuals will offer impressions of themselves in an idealized view. Depending on the situation, an individual will express information about themselves to reflect their best self. A...
    • Page 22

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    • DAVID’S VS. GOLIATH 22 The narrative paradigm is used to recognize stories used in everyday life whether it be in a speech, writing, online blogs, or other forms of communication. The idea is that everyone uses stories since everyone understands...
    • Page 24

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    • DAVID’S VS. GOLIATH 24 hasn’t been updated since 2003, or doesn’t provide an email address or phone number on the home page – I discount it immediately. I assume (rightly or wrongly) that the enterprise is unprofessional and low quality. The way...
    • Page 42

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    • DAVID’S VS. GOLIATH 42 Chapter 5: Discussion Limitations This study gives a brief glance into the viewpoints of 30 boutiques and their narratives that they share online. This start in the field of PR boutique research in the realm of impression...
    • Page 45

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    • DAVID’S VS. GOLIATH 45 Conclusion The results found in this study opens the doorway for understanding what boutiques believe to be the strengths great enough that they broadcast it to the world. Previous studies in the area of impressions and...
    • Page 46

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    • DAVID’S VS. GOLIATH 46 can be inferred that the small size, as well as the benefits that come along with a boutique business, is one of the main strengths these companies believe to have over a larger firm. An interesting note is that none of these...

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