Article II: Influencing Destination Image and Visiting Intent Using Communication
Mix: A Case Study of Austria
Identifying the factors that influence destination image and visiting intentions
helps tourism planners...
roughly 253 visitors per 100 inhabitants (Statistics Austria, 2010). Tourism contributes
significantly to the national income and employment level. The current share of tourism-induced
gross value added has topped 10% of GDP as of 2008...
Exploratory research was conducted to identify and measure the relationships
between information sources, socio-cultural preferences, and travel motives on
destination image and visiting intentions. An adaptation of the study conducted...
Graphics and Multimedia 151
remain the same. Because of this, it is easy to convert from a vector file to a
raster file format but it is much more difficult to go in the opposite direction,
especially if editing of the vector picture is...
The Internet is increasingly considered one of the most effective ways to advertise
since the Internet has several advantages over the traditional forms of advertising in the
travel and tourism industry, including...
There are several important factors to consider when promoting a destination
image. For example, when an image is projected by the local tourism industry it should
be anchored to some extent on a true destination identity. This strategy...
The use of media as a form of tourism advertising has been a popular topic of
interest in recent years. Tourism can be generated by books, movies, TV shows and
every level of cultural activity. The media greatly affects what...
The research methodology was multi-phased, with the initial phase being a pilot
study of the survey instrument, followed by structural equation analysis of the final
survey data. The objective of this...
P a g e | 99
Tim Modise interviewing Nelson Mandela
former president of South Africa –
www.kavalati.com directed to creative
Women working in fields - released under the
GNU Free Documentation License
Kevin carter poster...
sources such as referrals from family, friends and work colleagues (McCartney et al.,
2008; Sönmez & Sirakaya, 2002; and Dore & Crouch, 2003). Respondents were asked
whether or not they heard about Austria from individual advertising sources...
as well as their different states. In doing so, the page is only required to make one
HTTP request instead of 25. When using a sprite, the browser downloads the en
tire image once, and unique coordinates specify which part...
makes more sense to have Flash as the default player with an HTML5 fallback to
get the benefits of Flash that HTML5 video can’t yet match.
HTML5 embedded multimedia is still a few years from adoption. It still lacks
variables. Standardized parameter estimates are normalized unstandardized parameter
estimates that allow parameters throughout the model to be compared and thus are more
functional (Hoyle, 1995). When results are interpreted, unstandardized...
validity constitute construct validity. Construct validity refers to the extent to which an
operationalization measures the factor it is supposed to measure (Bagozzi, Yi, & Phillips,
1991). Convergent validity has been defined as the extent to...