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    • 1930_all 15

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    • HIGH SCHOOL 'T^HE mere mentioning of the term "High School" brings trooping to my mind a host of re-minisences. Some of my memories send thrills of pleasure coursing through my body; some send chills of displeasure. The pleasurable sensations far...
    • Page 15

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    • than thuty in the hall. I took the hymn book you gave t o me and think I never sang with so much freedom and sincerity of heart in my life. One, William Simpson, preached. His text was 'Search the Scriptures.' He made a most excellent discourse. We...
    • Page 24

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    • Employee Giving 25 the participation levels grow and I was extremely gratified to see colleagues going above and beyond my own expectations in their level of participation. I did significant follow through with my own team reminding them to...
    • Page 32

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    • THE POTENTIALLY BRIGHT FUTURE OF RADIO 28 targeted advertising. Apple, seeing this future, has jumped into the music streaming game with iTunes Radio. They have realized that consumers are moving away from digital ownership of songs downloaded from...
    • Page 33

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    • THE POTENTIALLY BRIGHT FUTURE OF RADIO 29 media arises from pre-existing needs (Sundar & Limperos, 2013). It's the individual's needs, not the masses, that are sought out to be gratified (LaRose & Eastin, 2004). These needs include passing time,...
    • Page 54

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    • THE POTENTIALLY BRIGHT FUTURE OF RADIO 50 Uses and Gratifications Theory Before the TA96, listeners used the radio primarily to gratify the desires of information/learning and entertainment/enjoyment (Stafford & Stafford, 1996). The manner in which...
    • Page 74

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    • THE POTENTIALLY BRIGHT FUTURE OF RADIO 70 Uses and Gratifications Items in this thesis have been explored to highlight changes that have taken place in radio since TA96. Radio has changed, but so have the users of radio, the listener, and how they...

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