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  • All fields: global
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Display: 20

    • Page 11

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    • 1 Chapter I Introduction, Literature Review, and Problem Statement Over 920 million tourists traveled internationally in 2008, with more than half traveling for leisure (World Tourism Organization [UNWTO], 2009). Tourist spending in 2008 reached US...
    • Page 114

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    • 104 Internet advertising. The Internet is increasingly considered one of the most effective ways to advertise since the Internet has several advantages over the traditional forms of advertising in the travel and tourism industry, including...
    • Page 12

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    • SILVER SCREEN 13 especially during the war against the lure of television, were somewhat eased during the summer of the mid 70’s, once the major blockbuster hits, Jaws (1975) and Star Wars (1977) were released. The film, Jaws, rewrote the formula...
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    • SILVER SCREEN 14 distributors have been releasing films both domestically and internationally simultaneously to reduce the risk of piracy. Not only is domestic revenue accounted for, but foreign revenue is, as well. By evaluating international...
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    • SILVER SCREEN 15 exploitation of the licensing of music publishing rights associated with a film’s musical score, physical sales of the film’s soundtrack, and licensing and merchandising of a film’s brand-names, characters, apparel, toys,...
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    • SILVER SCREEN 17 released film, marketing teams are using the Relationship Management Theory of public relations, whether they are aware of it or not. Film Studios All of the films that were analyzed for this research came from one of the following...
    • Page 17

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    • 4 Chapter 1 The Internet and the Web of a specialized computer called a “router” to the network enables the network to communicate with other networks, or connect to the Internet (Figure 1.4). When you connect to the Internet through...
    • Page 17

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    • SILVER SCREEN 18 entertainment industry with nearly 13,000 titles, a diverse portfolio of businesses, and a feature film slate of approximately 12 to 15 releases per year (Lionsgate Overview, 2012). The Hunger Games (2012), The Twilight Series, and...
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    • 7 that critics of traditional advertising argue that the branch may be facing extinction. According to a recent report by Maddox (2009), all media-supported advertising will slow between 2009 and 2014. All media, that is, except for the Internet....
    • Page 178

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    • THE WEB 179 Presentation 119 chain is. If there were 4 generations of CSS documents linked to an HTML file and only the first parent defined the background color, the background color would be whatever was defined in the first...
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    • P a g e | 18 CHAPTER 2 Ubuntu Concepts Ubuntu a hope for all human cultures induces cultural knowledge, and understanding from deep within. Ubuntu allows for reflexivity and reciprocity through communication with awareness of humility and...
    • Page 19

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    • an emotive rather than a motive construction machine. Marketing managers, take heed” (Heath, 2001). Heath (2001) reiterates an advertising view that says effective advertising must be persuasive. He relates this specifically to measuring recall....
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    • PREFERENCES FOR GROUP LEADERSHIP STYLE 21 group leader who takes no initiative to structure or organize the group, but who will respond to inquiries from group members. Furthermore, Galanes and Adams concluded that groups consisting of members who...
    • Page 20

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    • P a g e | 20 Ubuntu way allows a free-flow of an extremely 'powerful energy' on the entire planet. Hence, Ubuntu is part of every human on earth and is about the combined action of a group. It is finding the side of self that communicates and...
    • Page 24

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    • U.S. Embassy 24 (2003) were important starting points for a flow of literature that helped enrich my understanding of the political world and international relations. Understanding the global community was of utmost importance in preparation for...
    • Page 27

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    • Commitment 22 service is another love language where actions are expressions of love. The last love language is physical touch. Chapman (2010) said, “Physical touch is also a powerful vehicle for communicating marital love…For some individuals,...

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