Support from the
C. Charles Jackson Foundation
has made this publication possible
and contributed to the projects showcased on these pages.
Considerable appreciation is due to
Dr. Bruce H. Jackson
brucehjackson@ gma il.com
Introduction, Literature Review, and Problem Statement
Over 920 million tourists traveled internationally in 2008, with more than half
traveling for leisure (World Tourism Organization [UNWTO], 2009). Tourist spending
in 2008 reached US...
The Internet is increasingly considered one of the most effective ways to advertise
since the Internet has several advantages over the traditional forms of advertising in the
travel and tourism industry, including...
4 Chapter 1
The Internet and the Web
of a specialized computer called a “router” to the
network enables the network to communicate
with other networks, or connect to the Internet
When you connect to the Internet through...
that critics of traditional advertising argue that the branch may be facing extinction.
According to a recent report by Maddox (2009), all media-supported advertising will
slow between 2009 and 2014. All media, that is, except for the Internet....
chain is. If there were 4 generations of CSS documents linked to an HTML file
and only the first parent defined the background color, the background color
would be whatever was defined in the first...
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Ubuntu a hope for all human cultures induces cultural knowledge, and understanding from deep
within. Ubuntu allows for reflexivity and reciprocity through communication with awareness of humility
an emotive rather than a motive construction machine. Marketing managers, take heed” (Heath, 2001).
Heath (2001) reiterates an advertising view that says effective advertising must be persuasive. He relates this specifically to measuring recall....
PREFERENCES FOR GROUP LEADERSHIP STYLE 21
group leader who takes no initiative to structure or organize the group, but who will respond to inquiries from group members. Furthermore, Galanes and Adams concluded that groups consisting of members who...
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Ubuntu way allows a free-flow of an extremely 'powerful energy' on the entire planet. Hence, Ubuntu is
part of every human on earth and is about the combined action of a group. It is finding the side of self
that communicates and...
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(2003) were important starting points for a flow of literature that helped enrich my
understanding of the political world and international relations. Understanding the global
community was of utmost importance in preparation for...
service is another love language where actions are expressions of love. The last love language is
physical touch. Chapman (2010) said, “Physical touch is also a powerful vehicle for
communicating marital love…For some individuals,...
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standards of the individual for the sake of all humans is necessary. Thus, basic and general human
interaction of reciprocity through functioning and significant words, signs, and symbols familiar to most
cultures are evident in...
Intro to the Internet 17
and Web Page Design
things that appeal to some will not have inter-est
to others. J. Dalgleish suggests five “doing
areas” that may help to categorize what your
customers want. These areas are:
1. Evaluate competing...
needs to be debunked. A Canadian study that has emerged based on literacy pedagogy in the 21st
century is The Multiliteracy Project that prepares students for new literacies in a global and
diverse world. The term multi-literacies is a more...
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is, in fact, a new idea in social theory and law. The researcher can thus identify, where the individual
stands nationally or globally, pertaining to his position as relates to his/her rights and obligations.
This communication theory...
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Here, the communication theory of Ubuntu can have a powerful effect in the legal local and
international arena pertaining to human relations. Social communication is expressed in signs and
symbols. Thus, we look at semiotics (the study...
U.S. Embassy 32
The Goldman Sachs Group, Inc. is a bank holding firm that provides services in
investment banking, investment management, and security services to major corporations
and organizations around the world (About, 2009). They analyze...
Grunig, J. E., & Hunt, T. (1984). Managing public relations. New York: Holt, Rinehart and Winston.
Grunig, J. E., & Repper, F. C. (1992). Strategic management, publics, and issues. In J. E. Grunig (Eds.), Excellence in Public Relations and...
U.S. Embassy 35
vision. Because individuals make sense of the world around them through this
physiological experience, they share a common understanding of ideas rooted in this
experience and communicate accordingly. The BRIC countries are growing...