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    • 1 Chapter I Introduction, Literature Review, and Problem Statement Over 920 million tourists traveled internationally in 2008, with more than half traveling for leisure (World Tourism Organization [UNWTO], 2009). Tourist spending in 2008 reached US...
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    • 104 Internet advertising. The Internet is increasingly considered one of the most effective ways to advertise since the Internet has several advantages over the traditional forms of advertising in the travel and tourism industry, including...
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    • 24 needs to be debunked. A Canadian study that has emerged based on literacy pedagogy in the 21st century is The Multiliteracy Project that prepares students for new literacies in a global and diverse world. The term multi-literacies is a more...
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    • 4 Chapter 1 The Internet and the Web of a specialized computer called a “router” to the network enables the network to communicate with other networks, or connect to the Internet (Figure 1.4). When you connect to the Internet through...
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    • 7 that critics of traditional advertising argue that the branch may be facing extinction. According to a recent report by Maddox (2009), all media-supported advertising will slow between 2009 and 2014. All media, that is, except for the Internet....
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    • 79 for the Internet. Internet advertising is expected to increase 9.2% in 2010 and by 2011 will make up 14.9% of all global advertising. Furthermore, total Internet ad spending is expected to reach $34.5 billion by 2014. Consumers are also able to...
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    • an emotive rather than a motive construction machine. Marketing managers, take heed” (Heath, 2001). Heath (2001) reiterates an advertising view that says effective advertising must be persuasive. He relates this specifically to measuring recall....
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    • Commitment 22 service is another love language where actions are expressions of love. The last love language is physical touch. Chapman (2010) said, “Physical touch is also a powerful vehicle for communicating marital love…For some individuals,...
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    • Grunig, J. E., & Hunt, T. (1984). Managing public relations. New York: Holt, Rinehart and Winston. Grunig, J. E., & Repper, F. C. (1992). Strategic management, publics, and issues. In J. E. Grunig (Eds.), Excellence in Public Relations and...
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    • Intro to the Internet 17 and Web Page Design things that appeal to some will not have inter-est to others. J. Dalgleish suggests five “doing areas” that may help to categorize what your customers want. These areas are: 1. Evaluate competing...
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    • Intro to the Internet 33 and Web Page Design References Anderson, R.A. (2006). Exploring the art and technology of web design, Clifton Park, NY: Thompson Baird, R.N., McDonald, D., Pittman, R.K., & Turnbull, A.T. (1993). The graphics...
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    • MUTED MOTHERHOOD 71 Halper, B. (2006, February). Stepping off the mommy track. Money, 35(2), 40. Hampson, S. (2011, May 5). The mother who put herself first by putting her children second. The Globe and Mail, p. L1. Hardman, M. J., & Taylor, A....
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    • P a g e | 18 CHAPTER 2 Ubuntu Concepts Ubuntu a hope for all human cultures induces cultural knowledge, and understanding from deep within. Ubuntu allows for reflexivity and reciprocity through communication with awareness of humility and...
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    • P a g e | 20 Ubuntu way allows a free-flow of an extremely 'powerful energy' on the entire planet. Hence, Ubuntu is part of every human on earth and is about the combined action of a group. It is finding the side of self that communicates and...
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    • P a g e | 29 standards of the individual for the sake of all humans is necessary. Thus, basic and general human interaction of reciprocity through functioning and significant words, signs, and symbols familiar to most cultures are evident in...
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    • P a g e | 30 is, in fact, a new idea in social theory and law. The researcher can thus identify, where the individual stands nationally or globally, pertaining to his position as relates to his/her rights and obligations. This communication theory...
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    • P a g e | 31 Here, the communication theory of Ubuntu can have a powerful effect in the legal local and international arena pertaining to human relations. Social communication is expressed in signs and symbols. Thus, we look at semiotics (the study...
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    • P a g e | 38 Example 1: I‘m a hypocrite In an article, entitled ―I‘m a Hypocrite, but so is Everyone Else: Group Support and the Reduction of Cognitive Dissonance,‖ (McKimmie, Terry, Hogg, Manstead, Spears, Doosje, 2010) addresses cognitive...
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    • P a g e | 39 psychology textbooks‖ (2010). Bolt (2010) argues that Leon Festinger‘s (1956) cognitive dissonance theory is not applicable to global warming fanatics. These fanatics, he professes, were ―making a monkey of old Festinger.‖ In...
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