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  • All fields: global
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Display: 20

    • Page 11

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    • 1 Chapter I Introduction, Literature Review, and Problem Statement Over 920 million tourists traveled internationally in 2008, with more than half traveling for leisure (World Tourism Organization [UNWTO], 2009). Tourist spending in 2008 reached US...
    • Page 114

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    • 104 Internet advertising. The Internet is increasingly considered one of the most effective ways to advertise since the Internet has several advantages over the traditional forms of advertising in the travel and tourism industry, including...
    • Page 30

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    • 24 needs to be debunked. A Canadian study that has emerged based on literacy pedagogy in the 21st century is The Multiliteracy Project that prepares students for new literacies in a global and diverse world. The term multi-literacies is a more...
    • Page 17

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    • 4 Chapter 1 The Internet and the Web of a specialized computer called a “router” to the network enables the network to communicate with other networks, or connect to the Internet (Figure 1.4). When you connect to the Internet through...
    • Page 17

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    • 7 that critics of traditional advertising argue that the branch may be facing extinction. According to a recent report by Maddox (2009), all media-supported advertising will slow between 2009 and 2014. All media, that is, except for the Internet....
    • Page 89

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    • 79 for the Internet. Internet advertising is expected to increase 9.2% in 2010 and by 2011 will make up 14.9% of all global advertising. Furthermore, total Internet ad spending is expected to reach $34.5 billion by 2014. Consumers are also able to...
    • Page 19

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    • an emotive rather than a motive construction machine. Marketing managers, take heed” (Heath, 2001). Heath (2001) reiterates an advertising view that says effective advertising must be persuasive. He relates this specifically to measuring recall....
    • Page 27

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    • Commitment 22 service is another love language where actions are expressions of love. The last love language is physical touch. Chapman (2010) said, “Physical touch is also a powerful vehicle for communicating marital love…For some individuals,...
    • Page 34

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    • Grunig, J. E., & Hunt, T. (1984). Managing public relations. New York: Holt, Rinehart and Winston. Grunig, J. E., & Repper, F. C. (1992). Strategic management, publics, and issues. In J. E. Grunig (Eds.), Excellence in Public Relations and...
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    • Intro to the Internet 17 and Web Page Design things that appeal to some will not have inter-est to others. J. Dalgleish suggests five “doing areas” that may help to categorize what your customers want. These areas are: 1. Evaluate competing...
    • Page 46

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    • Intro to the Internet 33 and Web Page Design References Anderson, R.A. (2006). Exploring the art and technology of web design, Clifton Park, NY: Thompson Baird, R.N., McDonald, D., Pittman, R.K., & Turnbull, A.T. (1993). The graphics...
    • Page 80

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    • KUDZU Leadership 81 Hackman, M. Z., & Johnson, C. E. (2004). Leadership: A communication perspective, (4th ed). Long Grove, IL: Waveland Press Inc. Hackman, M. Z., & Johnson, C. E. (1994). Teaching leadership from a communication perspective....

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