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  • All fields: feminine
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    • 1916 106

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    • A Complete Stock, Quality,Style and Price Has made it possi­ble for us to dou­ble the business of any of our com­petitors. Our business is 'llways increasing, which denotes sat­isfi ed custom ers. 'vVe don't cater to the...
    • Page 14

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    • differences in advertisements (Diehl, Terlutter, & Weinberg, 2003; Han & Shavitt, 1994; Lee & Lim, 2008; Sotnikova, 2010). Each researcher has applied these aspects to advertising and the effect they have on the audience’s perception of an...
    • Page 15

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    • always have similar responses to the ads. In fact, most same-culture participants had opposite opinions. From this data he determined that gender perceptions depend more on consumer personality than their culture. His results concluded that...
    • Page 5

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    • MUTED MOTHERHOOD 1 Chapter One: Introduction The 1960’s were a time of growing dissatisfaction for women. The women of the 60’s had been raised by mothers who had been an essential part of the workforce during World War II. Following the...
    • Page 16

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    • MUTED MOTHERHOOD 12 "Mommy Party" it conveys weakness, meekness, and whatever other ignominious "-ness" the speaker has in mind. A decade ago, "Mommy Track" expressed contempt for the woman who, opting to interrupt her career to raise children,...
    • Page 20

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    • MUTED MOTHERHOOD 16 their day at work only to go home and begin a “second shift” of full-time housework (Hoschild, 1989). Because of these differing realities, men and women can approach the same situation, like a required after-hour work...
    • Page 70

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    • MUTED MOTHERHOOD 66 References Ardener, E. (1975). The “problem” revisited. In S. Ardener (Ed.), Perceiving women (pp. 19-27). London: Malaby Press. Ardener, S. (1978). Defining females. New York: Wiley. Becca. (2011, May 2). Barefoot and...
    • Page 74

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    • MUTED MOTHERHOOD 70 Fisher, W. R. (1987). Human communication as narration: Toward a philosophy of reason, value, and action. Columbia: University of South Carolina Press. Flanagan, C. (2006). To hell with all that: Loving and loathing our inner...
    • Page 109

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    • PAUL CHRISTENSEN . . . outstanding high school senior . . tall and dark . . . when he smiles, he smiles . . . president of Pho-tography Club . . . candid cam era man . . . center on basketball team . . . scholar and is modest . . . preparing to be...
    • Page 68

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    • Sitting: Woodbury, Duncan, Davis, G. Esplin, Theobald, Tuff, Hinton, McDonald, Cooper, Wasden, Mitchell. Standing: G. Esplin, TopKam, Pilgrim, Furniss, Allen, Hilton, Baker. Several members of the basketball squad have made records worthy of...
    • Page 28

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    • MARK BRADSHAW, "Bradie" to all his friends, who are many. Has won many a feminine heart. WIRTH BUL-LOCK, quiet, dressy, likes Dixie gals. KEITH BUSHMAN, "Katie" is out to slay 'em and does. CARMEN CAR-PENTER, has everything - - brains, beauty,...
    • Page 19

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    • LaVee Peterson, President; Carol Sar-gent, Vice-President; Lillie Foster, Secre-tary; Bertha Ashby, Representative; Reed Whitaker, Representatve. For many years the Sophomore class has been the main-stay of the college and even this year with so...

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