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which denotes satisfi
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differences in advertisements (Diehl, Terlutter, & Weinberg, 2003; Han & Shavitt, 1994; Lee & Lim, 2008; Sotnikova, 2010). Each researcher has applied these aspects to advertising and the effect they have on the audience’s perception of an...
always have similar responses to the ads. In fact, most same-culture participants had opposite opinions. From this data he determined that gender perceptions depend more on consumer personality than their culture. His results concluded that...
MUTED MOTHERHOOD 1
Chapter One: Introduction
The 1960’s were a time of growing dissatisfaction for women. The women of the 60’s had been raised by mothers who had been an essential part of the workforce during World War II. Following the...
MUTED MOTHERHOOD 12
"Mommy Party" it conveys weakness, meekness, and whatever other ignominious "-ness" the speaker has in mind. A decade ago, "Mommy Track" expressed contempt for the woman who, opting to interrupt her career to raise children,...
MUTED MOTHERHOOD 16
their day at work only to go home and begin a “second shift” of full-time housework (Hoschild, 1989). Because of these differing realities, men and women can approach the same situation, like a required after-hour work...
MUTED MOTHERHOOD 66
Ardener, E. (1975). The “problem” revisited. In S. Ardener (Ed.), Perceiving women (pp. 19-27). London: Malaby Press.
Ardener, S. (1978). Defining females. New York: Wiley.
Becca. (2011, May 2). Barefoot and...
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Fisher, W. R. (1987). Human communication as narration: Toward a philosophy of reason, value, and action. Columbia: University of South Carolina Press.
Flanagan, C. (2006). To hell with all that: Loving and loathing our inner...
PAUL CHRISTENSEN . . .
outstanding high school senior . .
tall and dark . . . when he smiles,
he smiles . . . president of Pho-tography
Club . . . candid cam
era man . . . center on basketball
team . . . scholar and is modest
. . . preparing to be...