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    • 1916 106

    • 1916 106
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    • A Complete Stock, Quality,Style and Price Has made it possi­ble for us to dou­ble the business of any of our com­petitors. Our business is 'llways increasing, which denotes sat­isfi ed custom ers. 'vVe don't cater to the...
    • BAC-CSU-SUSC Yearbooks
    • Page 14

    • Page 14
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    • differences in advertisements (Diehl, Terlutter, & Weinberg, 2003; Han & Shavitt, 1994; Lee & Lim, 2008; Sotnikova, 2010). Each researcher has applied these aspects to advertising and the effect they have on the audience’s perception of an...
    • Scholar Archive
    • Page 15

    • Page 15
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    • always have similar responses to the ads. In fact, most same-culture participants had opposite opinions. From this data he determined that gender perceptions depend more on consumer personality than their culture. His results concluded that...
    • Scholar Archive
    • Page 5

    • Page 5
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    • MUTED MOTHERHOOD 1 Chapter One: Introduction The 1960’s were a time of growing dissatisfaction for women. The women of the 60’s had been raised by mothers who had been an essential part of the workforce during World War II. Following the...
    • Scholar Archive
    • Page 16

    • Page 16
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    • MUTED MOTHERHOOD 12 "Mommy Party" it conveys weakness, meekness, and whatever other ignominious "-ness" the speaker has in mind. A decade ago, "Mommy Track" expressed contempt for the woman who, opting to interrupt her career to raise children,...
    • Scholar Archive
    • Page 20

    • Page 20
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    • MUTED MOTHERHOOD 16 their day at work only to go home and begin a “second shift” of full-time housework (Hoschild, 1989). Because of these differing realities, men and women can approach the same situation, like a required after-hour work...
    • Scholar Archive
    • Page 70

    • Page 70
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    • MUTED MOTHERHOOD 66 References Ardener, E. (1975). The “problem” revisited. In S. Ardener (Ed.), Perceiving women (pp. 19-27). London: Malaby Press. Ardener, S. (1978). Defining females. New York: Wiley. Becca. (2011, May 2). Barefoot and...
    • Scholar Archive
    • Page 74

    • Page 74
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    • MUTED MOTHERHOOD 70 Fisher, W. R. (1987). Human communication as narration: Toward a philosophy of reason, value, and action. Columbia: University of South Carolina Press. Flanagan, C. (2006). To hell with all that: Loving and loathing our inner...
    • Scholar Archive
    • Page 109

    • Page 109
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    • PAUL CHRISTENSEN . . . outstanding high school senior . . tall and dark . . . when he smiles, he smiles . . . president of Pho-tography Club . . . candid cam era man . . . center on basketball team . . . scholar and is modest . . . preparing to be...
    • BAC-CSU-SUSC Yearbooks

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