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    • Page 78

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    • 74 Davis, B. H., Resta, V., Davis, L.L., & Camacho, A. (2001). Novice teachers learn about literature circles through collaborative action research. Journal of Reading Education, v 26 n3, 1-6. Demos, E.D., & Foshay, J.D., (2010). Engaging the...
    • Page 33

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    • SILVER SCREEN 34 2012). The team also set up press junkets and television appearances for the stars of the film to attend. Now after analyzing all of the strategies and tactics this marketing team developed for the film, it is clear to see that it...
    • Page 34

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    • SILVER SCREEN 35 film were met, Openness remained open because nothing was concealed about the film through its strategies and tactics, the campaign’s involvement was at its highest by utilizing 6 or more strategies and tactics, and the commitment...
    • Page 36

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    • Figure 18: Students’ View on Sharing Using iPad Results: As illustrated in Figure 18, 59% of the responding students believe that sharing what they write is easier with an iPad. Figures 16 -18 demonstrate that students are engaged in social media...
    • Page 40

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    • fascinating that a lack of time and a lag of time between training and implementation both play a part in teachers feeling as if they need more training. When asked, “Would more instruction using iPads help you and/or your students use them more...
    • Page 230

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    • Late in 1858 and in early 1859 Hemy wrote the following entnes in his journal: November 1, 1858: Attended a meeting of the Deseret Iron Company held in the company's store. The report showed that the Works have been attended with less success this...
    • Page 12

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    • TIMELINE PROJECT 13 examine the likely shortcomings found in the use of social media. This paper will focus specifically on the limitations encountered in social media for a user engaged in the self-presentation of their...
    • Page 43

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    • SILVER SCREEN 44 Unit of Analysis: The Campaign Trust: A. Was trust kept due to the expectations of the film were met? B. Did trust remain the same, due to the expectations of the film being mediocre? C. Was trust broken because expectations of the...
    • Page 13

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    • TIMELINE PROJECT 14 strongest signal compared to other competing networks, and concludes that in general, social media has an issue where either the signal is not strong enough, or there's just too much noise for the signal to...
    • Page 234

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    • nail machines and intend to make our own nails. We have spent $20,000 dollars to make iron and, if those engaged in the business had not had the devil in them, we should have made good iron before now.' Mormon constmction activities were hampered...
    • Page 44

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    • SILVER SCREEN 45 Results/Analysis Films from 2012 The Avengers marketing campaign had an astonishing $100 million dollar marketing budget. This large budget allowed for multiple posters to be printed and published, numerous trailers to be released,...
    • Page 45

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    • SILVER SCREEN 46 The film’s marketing campaign, did utilize the five dimensions of Relationship Management Theory. Each of the dimensions was utilized for this campaign. Trust was kept with the film’s audience, nothing was concealed about the film,...
    • Page 46

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    • SILVER SCREEN 47 The film, Piranha 3DD, it was not as successful at following the five dimensions of Relationship Management Theory. The film scored the lowest it could have in each of the five dimensions, except one, involvement. While the film...
    • Page 48

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    • SILVER SCREEN 49 purchase or download. Cast appearances, social media platforms, and contests were some of the campaign’s other strong points. The campaign made sure to include the audience in whatever strategies and tactics that they could....
    • Page 51

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    • SILVER SCREEN 52 marketing. There were zero partnerships related to this campaign and two official posters and trailers were created. The film’s campaign ranked mediocre in regards to the five dimensions. The audience only engaged in three of the...
    • Page 53

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    • SILVER SCREEN 54 Like many of the other top grossing opening weekend films, this campaign scored very high in the five dimensions of relationship management. The only dimension that it did not score the highest was in the investment dimension. The...
    • Page 92

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    • 93 month. Blog- Increase page views. Increase at least 50 new page views per month. Gaining Active Users Facebook, Twitter, YouTube and Blog accounts have already been created. These platforms will function as the major social media platforms to be...

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