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    • Page 32

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    • DAVID’S VS. GOLIATH 32 This strategy had the third highest count of examples found in the “about me sections” with 18 different instances. Almost all the examples were threatening experiences one would have with a larger firm as opposed to their...
    • Page 46

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    • DAVID’S VS. GOLIATH 46 can be inferred that the small size, as well as the benefits that come along with a boutique business, is one of the main strengths these companies believe to have over a larger firm. An interesting note is that none of these...

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