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  • All fields: campaigns
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    • Page 6

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    • beautifid new land. They passed along great swamps of cypress trees which were nonexistent in England. Finally they reached their destination, New Orleans, which was the portal through which most immigrants going west entered. Upon arrival, one of...
    • Page 31

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    • DAVID’S VS. GOLIATH 31 how they realized “a big agency simply could not compete with the personal approach to client service they both preferred” (2013). AMP3 also threatens the idea of receiving the same standard work for every client. They claim...
    • Page 35

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    • DAVID’S VS. GOLIATH 35 The second theme that emerged under the strategy of self-promotion was speaking about particular brands the boutiques have worked for or fields they do work in. Style House Public Relations introduces themselves by discussing...
    • Page 38

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    • DAVID’S VS. GOLIATH 38 At the heart of this success is an ability to generate fresh ideas and creative campaigns, a reputation for honesty and hard work, and a strong network of long-established relationships with producers, editors, writers,...

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