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    • Page 365

    • Page 365
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    • Nov. 1 4 , 1955.. .Special session to canvass the election held November 8. Results a s follows: ( 1 4 voting districts) City Councilmen: James Heywood Sam Gentry Grant Seegmiller Write-ins 1068 1043 1039 88 votes votes votes votes L Registered...
    • Evelyn and York Jones Books
    • Page 77

    • Page 77
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    • CONCERT BAND B. R. C. BAND, DONALD OLSON, Director VIC flND HIS COLLEGIANS, VICTOR OBERHflNSLEY, Director The B. A. C. Band this year has devoted a great deal of its time to the music of Richard Wagner. In January an entire radio broadcast was...
    • BAC-CSU-SUSC Yearbooks
    • Page 11

    • Page 11
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    • an important thing to remember when planning an event. Attendees need to be able to experience something. The research proved that the model is effective in evaluating participants’ feelings and emotions about a brand and its event. The event...
    • Scholar Archive
    • Page 59

    • Page 59
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    • U.S. Embassy 59 APPENDIX 3 | A summary of collected information for religious freedom cable/IRF Report • O Dia Nacional de Combate à intolerância serve para nos mostrar que queremos e podemos construir uma sociedade melhor, um Brasil melhor...
    • Scholar Archive
    • Page 26

    • Page 26
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    • 16 sources from relevant existing literature. Seventeen sources were included, from controllable sources such as print and broadcast advertising to more uncontrollable sources such as referrals from family, friends and work colleagues (McCartney et...
    • Scholar Archive
    • Page 50

    • Page 50
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    • 40 Table 7 Information Sources: Frequency (N=973) Yes No Frequency Percentage Frequency Percentage Broadcast advertising (n=969) 162 16.72 807 83.28 Print Advertising (n=969) 471 48.61 498 51.39 Internet/email (n=970) 655 67.53 315 32.47 Outdoor...
    • Scholar Archive
    • Page 51

    • Page 51
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    • 41 Table 8 Information Sources: Importance (N=973) Yes No M* SD M* SD Broadcast advertising (n=969) 4.47 1.54 3.17 1.61 Print Advertising (n=969) 5.30 1.37 3.91 1.71 Internet/email (n=970) 5.62 1.37 4.04 1.75 Outdoor advertising (n=970) 4.90 1.61...
    • Scholar Archive
    • Page 52

    • Page 52
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    • 42 Austrian Communication Effectiveness Grid. The next phase in analyzing the data included formulating the Communication Effectiveness Grid (CEG). The information for this grid was taken from the results of survey question 15. This question asked...
    • Scholar Archive
    • Page 53

    • Page 53
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    • 43 Figure 4. Austrian Communication Effectiveness Grid Note. Sources of Information: Key to Figure 4 1. Broadcast advertising 2. Print Advertising 3. Internet/email 4. Outdoor advertising 5. Trade shows 6. Familiarization or journalist/press...
    • Scholar Archive
    • Page 58

    • Page 58
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    • 48 source A included: broadcast advertising; print advertising; Internet/email; and outdoor advertising. Information source B included: trade shows; familiarization or journalist/press tours; and press conferences or press releases. Information...
    • Scholar Archive
    • Page 60

    • Page 60
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    • 50 source A, information source B, and information source C. In order to measure the relative influence of each information source, higher-order factor analysis was used. The estimated factor correlations were low enough to suggest that the five...
    • Scholar Archive
    • Page 63

    • Page 63
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    • 53 Table 13 Factor Correlations among Seven Factors Factors 1 2 3 4 5 6 7 1. Information source A 1.00 2. Information source B 0.586 1.00 3. Information source C 0.350 0.507 1.00 4. Socio-cultural preference 0.116 0.056 0.066 1.00 5. Travel motives...
    • Scholar Archive
    • Page 70

    • Page 70
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    • 60 Hypothesis 1: Information sources have a positive effect on travel motive Hypothesis 1 predicted that information sources would positively affect travel motive and was supported with a coefficient of 0.264. Respondents indicated sources...
    • Scholar Archive

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