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  • All fields: broadcast
(83 results)



Display: 20

    • Page 365

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    • Nov. 1 4 , 1955.. .Special session to canvass the election held November 8. Results a s follows: ( 1 4 voting districts) City Councilmen: James Heywood Sam Gentry Grant Seegmiller Write-ins 1068 1043 1039 88 votes votes votes votes L Registered...
    • Page 51

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    • Young Democrat Turns Candidate heated discussion concerning the public school system. In the early stages of the crisis, a sixty-man committee was appointed to study the problems of the public schools. This committee was composed of men from all...
    • Page 83

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    • Family Man 83 States Embassy and was used as interpreter by President Eisenhower and other VIP's visiting Japan. When John and Orpha arrived at their Tokyo hotel on Christmas Eve, they turned on the television in their room. They were anxious to...
    • Page 77

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    • CONCERT BAND B. R. C. BAND, DONALD OLSON, Director VIC flND HIS COLLEGIANS, VICTOR OBERHflNSLEY, Director The B. A. C. Band this year has devoted a great deal of its time to the music of Richard Wagner. In January an entire radio broadcast was...
    • Page 11

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    • an important thing to remember when planning an event. Attendees need to be able to experience something. The research proved that the model is effective in evaluating participants’ feelings and emotions about a brand and its event. The event...
    • Page 59

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    • U.S. Embassy 59 APPENDIX 3 | A summary of collected information for religious freedom cable/IRF Report • O Dia Nacional de Combate à intolerância serve para nos mostrar que queremos e podemos construir uma sociedade melhor, um Brasil melhor...
    • Page 26

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    • 16 sources from relevant existing literature. Seventeen sources were included, from controllable sources such as print and broadcast advertising to more uncontrollable sources such as referrals from family, friends and work colleagues (McCartney et...
    • Page 50

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    • 40 Table 7 Information Sources: Frequency (N=973) Yes No Frequency Percentage Frequency Percentage Broadcast advertising (n=969) 162 16.72 807 83.28 Print Advertising (n=969) 471 48.61 498 51.39 Internet/email (n=970) 655 67.53 315 32.47 Outdoor...
    • Page 51

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    • 41 Table 8 Information Sources: Importance (N=973) Yes No M* SD M* SD Broadcast advertising (n=969) 4.47 1.54 3.17 1.61 Print Advertising (n=969) 5.30 1.37 3.91 1.71 Internet/email (n=970) 5.62 1.37 4.04 1.75 Outdoor advertising (n=970) 4.90 1.61...
    • Page 52

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    • 42 Austrian Communication Effectiveness Grid. The next phase in analyzing the data included formulating the Communication Effectiveness Grid (CEG). The information for this grid was taken from the results of survey question 15. This question asked...
    • Page 53

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    • 43 Figure 4. Austrian Communication Effectiveness Grid Note. Sources of Information: Key to Figure 4 1. Broadcast advertising 2. Print Advertising 3. Internet/email 4. Outdoor advertising 5. Trade shows 6. Familiarization or journalist/press...
    • Page 58

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    • 48 source A included: broadcast advertising; print advertising; Internet/email; and outdoor advertising. Information source B included: trade shows; familiarization or journalist/press tours; and press conferences or press releases. Information...
    • Page 60

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    • 50 source A, information source B, and information source C. In order to measure the relative influence of each information source, higher-order factor analysis was used. The estimated factor correlations were low enough to suggest that the five...
    • Page 63

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    • 53 Table 13 Factor Correlations among Seven Factors Factors 1 2 3 4 5 6 7 1. Information source A 1.00 2. Information source B 0.586 1.00 3. Information source C 0.350 0.507 1.00 4. Socio-cultural preference 0.116 0.056 0.066 1.00 5. Travel motives...
    • Page 70

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    • 60 Hypothesis 1: Information sources have a positive effect on travel motive Hypothesis 1 predicted that information sources would positively affect travel motive and was supported with a coefficient of 0.264. Respondents indicated sources...

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