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  • All fields: brands
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    • Page 31

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    • DAVID’S VS. GOLIATH 31 how they realized “a big agency simply could not compete with the personal approach to client service they both preferred” (2013). AMP3 also threatens the idea of receiving the same standard work for every client. They claim...
    • Page 35

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    • DAVID’S VS. GOLIATH 35 The second theme that emerged under the strategy of self-promotion was speaking about particular brands the boutiques have worked for or fields they do work in. Style House Public Relations introduces themselves by discussing...
    • Page 37

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    • DAVID’S VS. GOLIATH 37 philanthropists, talent/personalities and made millions of consumers aware of them” (2013). This bold statement shows that a general statement not specific to particular awards or brands can still have an influencing...
    • Page 38

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    • DAVID’S VS. GOLIATH 38 At the heart of this success is an ability to generate fresh ideas and creative campaigns, a reputation for honesty and hard work, and a strong network of long-established relationships with producers, editors, writers,...
    • Page 36

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    • 33 and to enhance students’ abilities and education experience. With new technology being made available to educators and learners a like, the researcher wondered if interactive whiteboards in elementary schools are useful and beneficial or if it...

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