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    • Page 36

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    • 29 is saying that having intellectual discussions about grammar is more productive than teaching the rules and hoping that the students will apply what they learn to their own writing. Back in the United States, Dennis Baron summed up the English...
    • Page 11

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    • DAVID’S VS. GOLIATH 11 used persuasive communication to alter opinions, and Caesar used text to promote his military success for political gain (Perloff, 2010). The origination of public relations is hard to trace, but in the US, it is agreed that...
    • Page 12

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    • DAVID’S VS. GOLIATH 12 Definition of Public Relations A solid definition of the action of Public Relations has been heavily debated. Hutton describes it as “managing strategic relationships” (1999) while Grunig argues that it is “the management of...
    • Page 14

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    • DAVID’S VS. GOLIATH 14 There is not a deficiency in Fortune 500 PR companies, but recently there has been a boom in small PR “boutiques” (p. 139). Prosek argues “we and other small firms such as ours have a unique advantage—something our sizeable...
    • Page 15

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    • DAVID’S VS. GOLIATH 15 what he is” (Goffman, 1959, p. 120). The two different ways we gain impressions from others allow for two different actions including “the expression that he gives and the expression that he gives off” (Goffman, 1959, p....
    • Page 21

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    • DAVID’S VS. GOLIATH 21 Narrative Paradigm Defining Narrative Paradigm Fisher originated the narrative paradigm in 1984 after he came to the realization that humans are rhetorical beings. Simply put, this paradigm argues that “humans are essentially...
    • Page 12

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    • EFFECTIVE ORGANIZATIONAL COMMUNICATION AFFECTS EMPLOYEE ATTITUDE, HAPPINESS, AND JOB SATISFACTION 8 that can be fulfilled by money, for example, to purchase food and shelter (Herzberg, 1987). Second, there is the psychological need to achieve and...

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