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    • Page 33

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    • From Campus to Courtroom of permanently crippled feet as a result of wounds during the Battle of the Bulge; and Glen Barth, a bright youngster from North Dakota with whom we corresponded for many years. These were the ones we remember best. 33 A...
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    • Testimonial videos 17 resources (strengths and weaknesses) and external situation (opportunities and threats) must match in order for it to develop an effective strategy” (p. 53). Strengths are the internal advantages that your company has over its...
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    • Testimonial videos 20 (1981) also emphasized the importance of strong arguments, “when the arguments presented in a message are inconclusive, the recipients’ thoughts are guided more by their preexisting attitudes than by the content of the...
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    • Testimonial videos 21 Taking viewer’s feelings and opinions into consideration is also important to user experience. Huang, Chen and Wang (2012) discussed empathy as a main factor in the viewing and sharing of online videos. Information that...
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    • Testimonial videos 22 Not only are ease of use, framing and length of video, and tone important, but also understanding the consumer’s needs, expectations, wants and experience, and factoring that into a design. Falk, Sockel & Chen (2005)...
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    • 15 A Historical Lens: The Eighteenth and Nineteenth Centuries Benjamin Franklin (1788) provides great insight into how languages were taught during his time period. America’s language acquisition curriculum started with years of learning Latin in...
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    • DAVID’S VS. GOLIATH 12 Definition of Public Relations A solid definition of the action of Public Relations has been heavily debated. Hutton describes it as “managing strategic relationships” (1999) while Grunig argues that it is “the management of...
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    • DAVID’S VS. GOLIATH 15 what he is” (Goffman, 1959, p. 120). The two different ways we gain impressions from others allow for two different actions including “the expression that he gives and the expression that he gives off” (Goffman, 1959, p....
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    • DAVID’S VS. GOLIATH 18 augmentation motives designed to elicit or shape others’ attributions of the actor’s dispositions” (p. 233). One major point Jones and Pittman accentuate is that “it is also by no means implied that strategic...
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    • DAVID’S VS. GOLIATH 20 “seeks to project integrity and moral worthiness” (Jones & Pittman, 1982, p. 245). Not only does this process include viewing the individual as morally worthy, but also honest, generous, and self-sacrificing (Jones & Pittman,...
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    • DAVID’S VS. GOLIATH 42 Chapter 5: Discussion Limitations This study gives a brief glance into the viewpoints of 30 boutiques and their narratives that they share online. This start in the field of PR boutique research in the realm of impression...
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    • EFFECTIVE ORGANIZATIONAL COMMUNICATION AFFECTS EMPLOYEE ATTITUDE, HAPPINESS, AND JOB SATISFACTION 7 Chapter 2: Literature Review Bi-directional communication, individual happiness, and attitude have much to do with job satisfaction and the overall...
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    • EFFECTIVE ORGANIZATIONAL COMMUNICATION AFFECTS EMPLOYEE ATTITUDE, HAPPINESS, AND JOB SATISFACTION 9 Herzberg (1987) argued that job enrichment is required for intrinsic motivation, and that it is a continuous management process. According to...

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