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    • 9 information, one might conclude the images that a tourism destination projects will greatly influence the destination images that consumers perceive. There are several important factors to consider when promoting a destination image. For example,...
    • Page 89

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    • 79 for the Internet. Internet advertising is expected to increase 9.2% in 2010 and by 2011 will make up 14.9% of all global advertising. Furthermore, total Internet ad spending is expected to reach $34.5 billion by 2014. Consumers are also able to...
    • Page 115

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    • 105 There are several important factors to consider when promoting a destination image. For example, when an image is projected by the local tourism industry it should be anchored to some extent on a true destination identity. This strategy...

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