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    • Page 12

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    • 9 fulfill the need of the individual(s) being served. Bringle further elaborates that even if the student(s) know a better way to complete the service, the service will be in vain if it does not live up to the standards and expectations of the...
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    • Page 13

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    • pressure, and enthusiasm and passion (Beaven & Wright, 2008). All of these attributes can be developed through experience. In conclusion, engaging in an empirical learning experience is beneficial for a student. By engaging in that sort of...
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    • Page 14

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    • differences in advertisements (Diehl, Terlutter, & Weinberg, 2003; Han & Shavitt, 1994; Lee & Lim, 2008; Sotnikova, 2010). Each researcher has applied these aspects to advertising and the effect they have on the audience’s perception of an...
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    • Page 141

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    • THE WEB 142 82 Website Hosting As we discussed in our chapter on Internet Fundamentals, websites are made available to the Internet via web servers. A web server technically can be any computer with an Internet connection and the proper...
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    • Page 18

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    • research that content in advertisements is specific to culture and diverse innovative advertising strategies need to be used for different cultures. They also found that cultural background influences which advertising appeal is used. Limitations...
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    • Page 195

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    • THE WEB 196 136 While a good design can contribute to the usability of a website, it is possible to have a beautiful site that is not usable, or a usable 􀁓􅌀􀁉􄤀􀁔􅐀􀁅􄔀 􀁔􅐀􀁈􄠀􀁁􄄀􀁔􅐀 􀁉􄤀􀁓􅌀...
    • Scholar Archive

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