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  • All fields: acquaintances
(38 results)

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    • 1930_all 57

    • Geology Trip to Toroweap Valley and Grand Canyon YDA, Gilbert, Wendell, Thresa, Gaorgia, George, Kate, Wes, Red, Fat, Dave, Thora, Mable, Frank, and two Arthurs left the B. A. C. Thursday, March 13, at four o'clock in an automobile, two Fords and...
    • Page 355

    • Colonia Juarez in the summer [late spnng] of 1889 to see just what the outlook was on makmg a new home. He found things there much to his liking. He met a number of fomer acquaintances and old fiiends who had located in the sunny climate, and he...
    • Page 45

    • up there. The first mill was able to handle only ten tons of ore a day, but Ily 1871 five mills and a large furnace were in operation. Bullionville and Panaca, seperated by one mile of meadow, lived together in uneasy truce. The good people of the...
    • Socotwa text: page 020

    • Glen Canyon (Utah and Ariz.); Rafting (Sports)--Colorado River (Colo.-Mexico)
    • to the top of the huge arch, and just before the turnoff he made a final effort which converted the undecided so that almost everyone wanted to go up. About 23 people actually made the descent onto the bridge and even more took the trip to the...
    • Page 49

    • 39 Tables 7 and 8 represent the frequency and descriptive analyses, respectively, for Section F: Information Sources. Table 7 indicates whether or not the respondents had heard about Austria from the given source while Table 8 shows whether or not...
    • Page 50

    • 40 Table 7 Information Sources: Frequency (N=973) Yes No Frequency Percentage Frequency Percentage Broadcast advertising (n=969) 162 16.72 807 83.28 Print Advertising (n=969) 471 48.61 498 51.39 Internet/email (n=970) 655 67.53 315 32.47 Outdoor...
    • Page 51

    • 41 Table 8 Information Sources: Importance (N=973) Yes No M* SD M* SD Broadcast advertising (n=969) 4.47 1.54 3.17 1.61 Print Advertising (n=969) 5.30 1.37 3.91 1.71 Internet/email (n=970) 5.62 1.37 4.04 1.75 Outdoor advertising (n=970) 4.90 1.61...
    • Page 52

    • 42 Austrian Communication Effectiveness Grid. The next phase in analyzing the data included formulating the Communication Effectiveness Grid (CEG). The information for this grid was taken from the results of survey question 15. This question asked...
    • Page 53

    • 43 Figure 4. Austrian Communication Effectiveness Grid Note. Sources of Information: Key to Figure 4 1. Broadcast advertising 2. Print Advertising 3. Internet/email 4. Outdoor advertising 5. Trade shows 6. Familiarization or journalist/press...
    • Page 58

    • 48 source A included: broadcast advertising; print advertising; Internet/email; and outdoor advertising. Information source B included: trade shows; familiarization or journalist/press tours; and press conferences or press releases. Information...
    • Page 60

    • 50 source A, information source B, and information source C. In order to measure the relative influence of each information source, higher-order factor analysis was used. The estimated factor correlations were low enough to suggest that the five...
    • Page 63

    • 53 Table 13 Factor Correlations among Seven Factors Factors 1 2 3 4 5 6 7 1. Information source A 1.00 2. Information source B 0.586 1.00 3. Information source C 0.350 0.507 1.00 4. Socio-cultural preference 0.116 0.056 0.066 1.00 5. Travel motives...
    • Page 70

    • 60 Hypothesis 1: Information sources have a positive effect on travel motive Hypothesis 1 predicted that information sources would positively affect travel motive and was supported with a coefficient of 0.264. Respondents indicated sources...
    • Page 75

    • 65 The three primary research topics serving as the basis for this study were: (1) information sources that had the most influential effect on tourists‘ decision to travel, (2) images most commonly associated with Austria, and (3) major travel...
    • Page 77

    • 67 Austrian Communication Effectiveness Grid. The completed Communication Effectiveness Grid shown in Figure 4 illustrated what information sources were most important when making travel decisions. Respondents indicated five information sources...
    • Page 78

    • 68 images to visitors and potential visitors from information points and web pages. Complimentary post cards, downloadable screen savers, and wallpapers that showcase Austria‘s attractions are just a few specific tools that can be used to promote...
    • Page 79

    • 69 meaningful information is received by a potential visitor. To influence destination image, tourism authorities may need only to ensure that relevant information reaches the specified target audience. Hypothesis 3 predicted that information...
    • Page 99

    • 89 (M=5.38, SD=1.28). Respondents also indicated a preference to engage in direct contact with the local people (M=5.93, SD=1.01) and to travel to countries in which the culture is different from their own (M=5.58, SD=1.20). Most respondents agreed...


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