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  • All fields: Visitors
(124 results)



Display: 20

    • Page 11

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    • 1 Chapter I Introduction, Literature Review, and Problem Statement Over 920 million tourists traveled internationally in 2008, with more than half traveling for leisure (World Tourism Organization [UNWTO], 2009). Tourist spending in 2008 reached US...
    • Page 111

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    • 101 Chapter V Article II: Influencing Destination Image and Visiting Intent Using Communication Mix: A Case Study of Austria Abstract Identifying the factors that influence destination image and visiting intentions helps tourism planners...
    • Page 112

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    • 102 roughly 253 visitors per 100 inhabitants (Statistics Austria, 2010). Tourism contributes significantly to the national income and employment level. The current share of tourism-induced gross value added has topped 10% of GDP as of 2008...
    • Page 113

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    • 103 Exploratory research was conducted to identify and measure the relationships between information sources, socio-cultural preferences, and travel motives on destination image and visiting intentions. An adaptation of the study conducted...
    • Page 117

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    • 107 Research Methodology Research design. The research methodology was multi-phased, with the initial phase being a pilot study of the survey instrument, followed by structural equation analysis of the final survey data. The objective of this...
    • Page 21

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    • 11 Media tourism. The use of media as a form of tourism advertising has been a popular topic of interest in recent years. Tourism can be generated by books, movies, TV shows and every level of cultural activity. The media has a great effect on what...
    • Page 138

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    • 128 Hypothesis 1: Information sources have a positive effect on travel motive Hypothesis 1 predicted that information sources would positively affect travel motive and was supported with a coefficient of 0.264. Respondents indicated sources...
    • Page 139

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    • 129 Hypothesis 3: Information sources have a positive effect on visiting intention Hypothesis 3 predicted that information sources would positively affect visiting intention, but this result was not supported. With positive influence of...
    • Page 23

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    • 13 from these could be as simple as the need to escape and experience something new. Push and pull factors such as these can be used in exploring why travelers visit Austria as well as the effectiveness of the communication channels in promoting...
    • Page 141

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    • 131 compared with previous research travel motives for respondents of this study are similar to those surveyed for Macao (McCartney et al., 2008). Such motives as relaxing physically and mentally and experiencing a new culture were determined to be...
    • Page 142

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    • 132 tourism authorities may need only to ensure that relevant information reaches the specified target audience. Hypothesis 3 predicted that information sources would positively affect visiting intention and was also not supported by this study....
    • Page 143

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    • 133 Hypothesis 5 predicted that travel motive has a positive effect on destination image and was supported with a coefficient of 0.118. When prospective visitors have high travel motivation, they tend to have strong destination image of Austria....
    • Page 144

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    • 134 Since a primary goal of destination marketers is to attract new visitors, this strong destination image of Austria for socio-cultural tourism can be used to increase the visiting intention of travelers. Cities such as Salzburg and Vienna appeal...
    • Page 147

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    • 137 study might be more effective if it were to be distributed to a broader, more generalizable population. Distributing it among more diverse population samples, such as neighboring countries of Austria, will provide richer research data and...
    • Page 24

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    • 14 Chapter II Research Methodology and Data Analysis The purpose of this research was to better understand the image perceptions of travelers for Austria‘s tourism stakeholders. The optimal research methodology must offer equality between the...
    • Page 31

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    • 18 Chapter 2 Planning for Web Design CONCERNS FOR PEOPLE WITH DIS-ABILITIES The Americans with Disabilities Act has pre-scribed certain standards for web pages that the government and government contractors must abide by. Because of this,...
    • Page 12

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    • 2 Austria‘s economy, it is necessary for Austria‘s tourism authorities to stay current with trends and compete with the industry‘s leading destination countries. The World Tourism Organization reports that the top three European...
    • Page 37

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    • 24 Chapter 2 Planning for Web Design or other elements that promote interest and attract viewers. c. Direction- positioning of elements to pro-mote the movement of the eye in the de-sired way. Illustrations may “point” to other items. Photos...

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