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  • All fields: Traveling
(99 results)



Display: 20

    • Page 456

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    • 'diamond hitch' on a pack when 1 was 14 years old and, naturally, those people didn't. So, we had quite a time moving that big outfit. In a few days things kind of moled down and we started on horseback for the United States. We delayed and stopped...
    • Page 11

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    • 1 Chapter I Introduction, Literature Review, and Problem Statement Over 920 million tourists traveled internationally in 2008, with more than half traveling for leisure (World Tourism Organization [UNWTO], 2009). Tourist spending in 2008 reached US...
    • Page 111

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    • 101 Chapter V Article II: Influencing Destination Image and Visiting Intent Using Communication Mix: A Case Study of Austria Abstract Identifying the factors that influence destination image and visiting intentions helps tourism planners...
    • Page 118

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    • 108 sources such as referrals from family, friends and work colleagues (McCartney et al., 2008; Sönmez & Sirakaya, 2002; and Dore & Crouch, 2003). Respondents were asked whether or not they heard about Austria from individual advertising sources...
    • Page 136

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    • 126 model in the appendix assured that the model fit the data well: no evidence of improper solutions was found, all measurement parameters were statistically significant, the confirmatory factor loadings were of relatively large size, and the...
    • Page 140

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    • 130 Hypothesis 6 predicted that travel motive has a positive effect on visiting intention and was supported with a coefficient of 0.138; supporting results of the previous study conducted by McCartney, Butler and Bennett (2008). A strong...
    • Page 158

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    • 148 Table 3 Travel Motives (N=973) Motivation Factors M* SD Learn new things 5.75 1.21 Experience a new culture 6.08 1.09 Get away from the demands of daily life 5.52 1.46 Relax physically and mentally 5.67 1.34 Visit friends and relatives 4.34...
    • Page 27

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    • 17 participate in the survey. Additionally, readers of the Austria.info tourism e-newsletter were invited by email to participate. Respondents were questioned on issues regarding travel behavior including current traveling purpose (business or...
    • Page 189

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    • 179 TM12 What factors motivate and influence your decision to travel to a destination on vacation/for pleasure? Traveling to far away destinations TM13 What factors motivate and influence your decision to travel to a destination on vacation/for...
    • Page 43

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    • 33 Additionally, some respondents voluntarily indicated particular images which came to mind when thinking of Austria. Many of these responses can be categorized into themes such as film, culture and history, descriptive, food and beverage, scenic,...
    • Page 14

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    • 4 destination image perceptions of travelers for Austrian tourism stakeholders and ultimately develop an optimum communication mix for Austria‘s visitors. Research Hypotheses To meet the research objective, three primary ideas were explored....
    • Page 65

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    • 55 Y travel motive = P 51 (information sources) + D5 Y destination image = P 71 (information sources) + P 76 (socio-cultural preference) + P 75 (travel motive) + D7 Y visiting intention = P 81 (information sources) + P 85 (travel motive) + P 87...
    • Page 74

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    • 64 Chapter III Conclusions, Implications, and Recommendations This study analyzed the perceived images of Austria and the factors of travel that mattered most to travelers. This was accomplished through: (1) a review of existing literature; (2)...
    • Page 64

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    • 64 Three Score and Ten in Retrospect Iuly 4th: "We finally took off on the trip we have looked forward to for so long. Mom (Sweeten) fed us breakfast, we had our pictures taken by the loaded car, and we were away by 8 a.m. We stopped in Coalville...
    • Page 86

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    • 76 Chapter IV Article I: Identifying Optimal Communication Mix for Strategic Destination Image Formation: A Case Study of Austria Abstract Identifying information sources influential to travel decisions helps tourism planners strategically utilize...
    • Page 93

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    • 83 controllable sources such as print and broadcast advertising to more uncontrollable sources such as referrals from family, friends and work colleagues (McCartney et al., 2008; Sönmez & Sirakaya, 2002; and Dore & Crouch, 2003). In addition to...
    • Page 100

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    • 90 spokesperson/celebrity; (4) press conference/press release; (5) outdoor advertising; (6) familiarization or journalist/press tours; (7) broadcast advertising; (8) social or work colleagues in Austrian embassy or consulate; (9) direct mail; and...

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