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  • All fields: Tourism
(98 results)



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    • Page 104

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    • 94 With this data, groups such as the Austrian Tourism Board can formulate better plans of how and where to broadcast the selected destination images. By understanding where certain travelers look for travel information, more focus can be placed on...
    • Page 105

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    • 95 Third, although informative data was collected from current travelers in Austria and from readers of the Austria.info newsletter, a survey such as the one used in this study might be more effective if it were to be distributed to a broader, more...
    • Page 106

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    • 96 References Álvarez, L., Martín, A., and Casielles, R. (2007, May). Relationship Marketing and Information and Communication Technologies: Analysis of Retail Travel Agencies. Journal of Travel Research, 45(4), 453-463. Retrieved April 15,...
    • Page 107

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    • 97 References Klenosky, D. (2002, May). The ―Pull‖ of Tourism Destinations: A Means-End Investigation. Journal of Travel Research, 40: 396-40. Retrieved September 12, 2009. Lee, J. and Mills, J. (2005). Exploring the Use and Measurement of Web...
    • Page 108

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    • 98 References Pike, S., and Ryan, C. (2004). ―Destination Positioning Analysis Through a Comparison of Cognitive, Affective, and Conative Perceptions.‖ Journal of Travel Research, 42: 333-42. Reynolds, W.H. (1965). The Role of the Consumer in...
    • Page 11

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    • 1 Chapter I Introduction, Literature Review, and Problem Statement Over 920 million tourists traveled internationally in 2008, with more than half traveling for leisure (World Tourism Organization [UNWTO], 2009). Tourist spending in 2008 reached US...
    • Page 111

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    • 101 Chapter V Article II: Influencing Destination Image and Visiting Intent Using Communication Mix: A Case Study of Austria Abstract Identifying the factors that influence destination image and visiting intentions helps tourism planners...
    • Page 112

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    • 102 roughly 253 visitors per 100 inhabitants (Statistics Austria, 2010). Tourism contributes significantly to the national income and employment level. The current share of tourism-induced gross value added has topped 10% of GDP as of 2008...
    • Page 113

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    • 103 Exploratory research was conducted to identify and measure the relationships between information sources, socio-cultural preferences, and travel motives on destination image and visiting intentions. An adaptation of the study conducted...
    • Page 114

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    • 104 Internet advertising. The Internet is increasingly considered one of the most effective ways to advertise since the Internet has several advantages over the traditional forms of advertising in the travel and tourism industry, including...
    • Page 115

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    • 105 There are several important factors to consider when promoting a destination image. For example, when an image is projected by the local tourism industry it should be anchored to some extent on a true destination identity. This strategy...
    • Page 116

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    • 106 Media tourism. The use of media as a form of tourism advertising has been a popular topic of interest in recent years. Tourism can be generated by books, movies, TV shows and every level of cultural activity. The media greatly affects what...
    • Page 117

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    • 107 Research Methodology Research design. The research methodology was multi-phased, with the initial phase being a pilot study of the survey instrument, followed by structural equation analysis of the final survey data. The objective of this...
    • Page 118

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    • 108 sources such as referrals from family, friends and work colleagues (McCartney et al., 2008; Sönmez & Sirakaya, 2002; and Dore & Crouch, 2003). Respondents were asked whether or not they heard about Austria from individual advertising sources...
    • Page 12

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    • 2 Austria‘s economy, it is necessary for Austria‘s tourism authorities to stay current with trends and compete with the industry‘s leading destination countries. The World Tourism Organization reports that the top three European...

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