With this data, groups such as the Austrian Tourism Board can formulate better
plans of how and where to broadcast the selected destination images. By understanding
where certain travelers look for travel information, more focus can be placed on...
Third, although informative data was collected from current travelers in Austria
and from readers of the Austria.info newsletter, a survey such as the one used in this
study might be more effective if it were to be distributed to a broader, more...
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Lee, J. and Mills, J. (2005). Exploring the Use and Measurement of Web...
Pike, S., and Ryan, C. (2004). ―Destination Positioning Analysis Through a Comparison
of Cognitive, Affective, and Conative Perceptions.‖ Journal of Travel Research,
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Introduction, Literature Review, and Problem Statement
Over 920 million tourists traveled internationally in 2008, with more than half
traveling for leisure (World Tourism Organization [UNWTO], 2009). Tourist spending
in 2008 reached US...
Article II: Influencing Destination Image and Visiting Intent Using Communication
Mix: A Case Study of Austria
Identifying the factors that influence destination image and visiting intentions
helps tourism planners...
roughly 253 visitors per 100 inhabitants (Statistics Austria, 2010). Tourism contributes
significantly to the national income and employment level. The current share of tourism-induced
gross value added has topped 10% of GDP as of 2008...
Exploratory research was conducted to identify and measure the relationships
between information sources, socio-cultural preferences, and travel motives on
destination image and visiting intentions. An adaptation of the study conducted...
The Internet is increasingly considered one of the most effective ways to advertise
since the Internet has several advantages over the traditional forms of advertising in the
travel and tourism industry, including...
There are several important factors to consider when promoting a destination
image. For example, when an image is projected by the local tourism industry it should
be anchored to some extent on a true destination identity. This strategy...
The use of media as a form of tourism advertising has been a popular topic of
interest in recent years. Tourism can be generated by books, movies, TV shows and
every level of cultural activity. The media greatly affects what...
The research methodology was multi-phased, with the initial phase being a pilot
study of the survey instrument, followed by structural equation analysis of the final
survey data. The objective of this...
sources such as referrals from family, friends and work colleagues (McCartney et al.,
2008; Sönmez & Sirakaya, 2002; and Dore & Crouch, 2003). Respondents were asked
whether or not they heard about Austria from individual advertising sources...
Austria‘s economy, it is necessary for Austria‘s tourism authorities to stay current with
trends and compete with the industry‘s leading destination countries.
The World Tourism Organization reports that the top three European...
Board will be able to alter focus and maintain not only the interest of returning visitors
but also attract new ones.
Exploratory research was conducted to identify the information sources that
influenced travelers‘ decisions to visit the...