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  • All fields: Tourism
(102 results)



Display: 20

    • Page 141

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    • 131 compared with previous research travel motives for respondents of this study are similar to those surveyed for Macao (McCartney et al., 2008). Such motives as relaxing physically and mentally and experiencing a new culture were determined to be...
    • Page 142

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    • 132 tourism authorities may need only to ensure that relevant information reaches the specified target audience. Hypothesis 3 predicted that information sources would positively affect visiting intention and was also not supported by this study....
    • Page 143

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    • 133 Hypothesis 5 predicted that travel motive has a positive effect on destination image and was supported with a coefficient of 0.118. When prospective visitors have high travel motivation, they tend to have strong destination image of Austria....
    • Page 144

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    • 134 Since a primary goal of destination marketers is to attract new visitors, this strong destination image of Austria for socio-cultural tourism can be used to increase the visiting intention of travelers. Cities such as Salzburg and Vienna appeal...
    • Page 146

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    • 136 ranging from 1 (no time spent) to 7 (all of time) rather than simple ―yes‖ or ―no‖ participation while on vacation. Furthermore, while the data collected on each of the individual variables in this study provides some value to the tourism...
    • Page 147

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    • 137 study might be more effective if it were to be distributed to a broader, more generalizable population. Distributing it among more diverse population samples, such as neighboring countries of Austria, will provide richer research data and...
    • Page 148

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    • 138 References Álvarez, L., Martín, A., and Casielles, R. (2007, May). Relationship Marketing and Information and Communication Technologies: Analysis of Retail Travel Agencies. Journal of Travel Research, 45(4), 453-463. Retrieved April 15, 2009,...
    • Page 149

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    • 139 References Gast, M. (2009, May). Special Report: Destination Marketing Organizations. New Study Provides Strategic Map, Trends for Marketing Destinations. Nation‘s Cities Weekly. Google Finance. (2010). Currency: eurusd. Retrieved...
    • Page 150

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    • 140 References Maddox, K. (2009). Forecasts show slow growth. B to B, 94(15), 8-1NULL. Retrieved from Business Source Premier database. Massie, Q. (2009). The Father of Scottish Tourism. The Spectator....
    • Page 151

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    • 141 References Sirgy, M. and Su, C. (2000, May). Desination Image, Self-Congruity, and Travel Behavior: Toward an Integrative Model. Journal of Travel Research, 38: 340- 352 . Retrieved September 12, 2009. Sönmez, S., and Sirakaya, E. (2002). A...
    • Page 158

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    • 148 Table 3 Travel Motives (N=973) Motivation Factors M* SD Learn new things 5.75 1.21 Experience a new culture 6.08 1.09 Get away from the demands of daily life 5.52 1.46 Relax physically and mentally 5.67 1.34 Visit friends and relatives 4.34...
    • Page 173

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    • 163 References Álvarez, L., Martín, A., and Casielles, R. (2007, May). Relationship Marketing and Information and Communication Technologies: Analysis of Retail Travel Agencies. Journal of Travel Research, 45(4), 453-463. Retrieved April 15, 2009,...
    • Page 174

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    • 164 References Doolin, B. (2005). Shaping Technological Outcomes: Website Development in Four Regional Tourism Organisations. Information and Communication Technologies in Tourism 2005 : Proceedings of the International Conference in Innsbruck,...
    • Page 175

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    • 165 References Kaplanidou, K. and Vogt, C. (2006, November). A Structural Analysis of Destination Travel Intentions as Function of Web Site Features. Journal of Travel Research, 45: 204-216. Retrieved September 12, 2009. Kline, R. B. (2005)....
    • Page 176

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    • 166 References New Zealand Tourism Board. (2010). Retrieved August 31, 2010, from Tourism New Zealand: http://www.newzealand.com/travel/International/ Nunnally, J. C. (1978). Psychometric (2md ed.). New York: McGraw-Hill. Nunnally, J. C., &...
    • Page 177

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    • 167 References Tabachnick, B. G., & Fidell, L. S. (2001). Using multivariate statistics (4th ed.). Needham Heights, MA: Allyn & Bacon. Tasci, A., and Gartner, W. (2007, May). Destination Image and Its Functional Relationships. Journal of Travel...
    • Page 183

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    • 173 APPENDIX B: Permission to Use Survey From: glenn@insightsunlimited.com Subject: RE: Request for Survey Instrument - Strategic Use of the Communication Mix in the Destination Image-Formation Process To: r.butler2@btinternet.com, Assante@suu.edu,...
    • Page 184

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    • 174 Dear Dorothy, Thanks for your interest in the article - no problem at all on using the survey instrument. Give me a few days to find the file and get back to you. Best regards, Glenn --- On Thu, 31/12/09, R BUTLER ...
    • Page 189

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    • 179 TM12 What factors motivate and influence your decision to travel to a destination on vacation/for pleasure? Traveling to far away destinations TM13 What factors motivate and influence your decision to travel to a destination on vacation/for...
    • Page 2

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    • iii Abstract Travelers are constantly being bombarded with different messages from travel and tourism marketing. It has become increasingly difficult to convince tourists to travel to a particular destination. In order to assess this issue, an...

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