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  • All fields: Tourism
(102 results)



Display: 20

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    • iii Abstract Travelers are constantly being bombarded with different messages from travel and tourism marketing. It has become increasingly difficult to convince tourists to travel to a particular destination. In order to assess this issue, an...
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    • iv Table of Contents SIGNATURE PAGE ......................................................................................................... ii ABSTRACT...
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    • v Model Modification ..........................................................................................23 Interpretation ...................................................................................................23 Proposed Model...
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    • vi DATA ANALYSIS METHODOLOGY ......................................................................84 Software .................................................................................................................84 Communication...
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    • 1 Chapter I Introduction, Literature Review, and Problem Statement Over 920 million tourists traveled internationally in 2008, with more than half traveling for leisure (World Tourism Organization [UNWTO], 2009). Tourist spending in 2008 reached US...
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    • 2 Austria‘s economy, it is necessary for Austria‘s tourism authorities to stay current with trends and compete with the industry‘s leading destination countries. The World Tourism Organization reports that the top three European...
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    • 3 Board will be able to alter focus and maintain not only the interest of returning visitors but also attract new ones. Exploratory research was conducted to identify the information sources that influenced travelers‘ decisions to visit the country...
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    • 4 destination image perceptions of travelers for Austrian tourism stakeholders and ultimately develop an optimum communication mix for Austria‘s visitors. Research Hypotheses To meet the research objective, three primary ideas were explored....
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    • 6 1. The survey instrument was inclusive of the factors influencing how travelers might perceive and attain information about Austria. 2. Respondents were not prejudiced in their responses. 3. Respondents accurately depicted the opinions of average...
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    • 7 that critics of traditional advertising argue that the branch may be facing extinction. According to a recent report by Maddox (2009), all media-supported advertising will slow between 2009 and 2014. All media, that is, except for the Internet....
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    • 8 some 175,000 being created every day. Of those blogs there are roughly 570,000 new posts every 24 hours, reaching about 70 percent of web surfers daily (Zillman, 2010). Travel blogs are a useful tool in monitoring the competitive environment of a...
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    • 9 information, one might conclude the images that a tourism destination projects will greatly influence the destination images that consumers perceive. There are several important factors to consider when promoting a destination image. For example,...
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    • 10 For instance, ―100% Pure Assurance‖ marks a symbol for quality accommodations in New Zealand (New Zealand Tourism Board, 2010, para. 6). Other alterations could promote adventure, romance, education, spirituality, or value while still tying back...
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    • 11 Media tourism. The use of media as a form of tourism advertising has been a popular topic of interest in recent years. Tourism can be generated by books, movies, TV shows and every level of cultural activity. The media has a great effect on what...
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    • 12 for nor be able to produce (Bolan & Williams, 2008). Movies can showcase a destination‘s natural scenery, historical background, and culture. Austria is not exempt from this phenomenon. Since the release of The Sound of Music in 1965, many...
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    • 13 from these could be as simple as the need to escape and experience something new. Push and pull factors such as these can be used in exploring why travelers visit Austria as well as the effectiveness of the communication channels in promoting...
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    • 14 Chapter II Research Methodology and Data Analysis The purpose of this research was to better understand the image perceptions of travelers for Austria‘s tourism stakeholders. The optimal research methodology must offer equality between the...
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    • 15 for Austria‘s tourism stakeholders. Though the original survey instrument was previously validated, due to small changes made to the instrument, the decision was made to test the instrument with a pilot study. Therefore, a sample of students and...
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    • 17 participate in the survey. Additionally, readers of the Austria.info tourism e-newsletter were invited by email to participate. Respondents were questioned on issues regarding travel behavior including current traveling purpose (business or...
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    • actions and making decisions for the organization. “Stakeholder theory…provide(s) direction in developing practical implications for…communication” (Ulmer, 2001, p. 591). Stakeholder theory is so applicable to my internship at the city offices...

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