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  • All fields: Tourism
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    • Page 173

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    • 163 References Álvarez, L., Martín, A., and Casielles, R. (2007, May). Relationship Marketing and Information and Communication Technologies: Analysis of Retail Travel Agencies. Journal of Travel Research, 45(4), 453-463. Retrieved April 15, 2009,...
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    • 164 References Doolin, B. (2005). Shaping Technological Outcomes: Website Development in Four Regional Tourism Organisations. Information and Communication Technologies in Tourism 2005 : Proceedings of the International Conference in Innsbruck,...
    • Page 175

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    • 165 References Kaplanidou, K. and Vogt, C. (2006, November). A Structural Analysis of Destination Travel Intentions as Function of Web Site Features. Journal of Travel Research, 45: 204-216. Retrieved September 12, 2009. Kline, R. B. (2005)....
    • Page 176

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    • 166 References New Zealand Tourism Board. (2010). Retrieved August 31, 2010, from Tourism New Zealand: http://www.newzealand.com/travel/International/ Nunnally, J. C. (1978). Psychometric (2md ed.). New York: McGraw-Hill. Nunnally, J. C., &...
    • Page 177

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    • 167 References Tabachnick, B. G., & Fidell, L. S. (2001). Using multivariate statistics (4th ed.). Needham Heights, MA: Allyn & Bacon. Tasci, A., and Gartner, W. (2007, May). Destination Image and Its Functional Relationships. Journal of Travel...
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    • 173 APPENDIX B: Permission to Use Survey From: glenn@insightsunlimited.com Subject: RE: Request for Survey Instrument - Strategic Use of the Communication Mix in the Destination Image-Formation Process To: r.butler2@btinternet.com, Assante@suu.edu,...
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    • 174 Dear Dorothy, Thanks for your interest in the article - no problem at all on using the survey instrument. Give me a few days to find the file and get back to you. Best regards, Glenn --- On Thu, 31/12/09, R BUTLER ...
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    • 179 TM12 What factors motivate and influence your decision to travel to a destination on vacation/for pleasure? Traveling to far away destinations TM13 What factors motivate and influence your decision to travel to a destination on vacation/for...
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    • iii Abstract Travelers are constantly being bombarded with different messages from travel and tourism marketing. It has become increasingly difficult to convince tourists to travel to a particular destination. In order to assess this issue, an...
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    • iv Table of Contents SIGNATURE PAGE ......................................................................................................... ii ABSTRACT...
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    • v Model Modification ..........................................................................................23 Interpretation ...................................................................................................23 Proposed Model...
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    • vi DATA ANALYSIS METHODOLOGY ......................................................................84 Software .................................................................................................................84 Communication...
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    • 1 Chapter I Introduction, Literature Review, and Problem Statement Over 920 million tourists traveled internationally in 2008, with more than half traveling for leisure (World Tourism Organization [UNWTO], 2009). Tourist spending in 2008 reached US...
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    • 2 Austria‘s economy, it is necessary for Austria‘s tourism authorities to stay current with trends and compete with the industry‘s leading destination countries. The World Tourism Organization reports that the top three European...
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    • 3 Board will be able to alter focus and maintain not only the interest of returning visitors but also attract new ones. Exploratory research was conducted to identify the information sources that influenced travelers‘ decisions to visit the country...
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    • 4 destination image perceptions of travelers for Austrian tourism stakeholders and ultimately develop an optimum communication mix for Austria‘s visitors. Research Hypotheses To meet the research objective, three primary ideas were explored....
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    • 6 1. The survey instrument was inclusive of the factors influencing how travelers might perceive and attain information about Austria. 2. Respondents were not prejudiced in their responses. 3. Respondents accurately depicted the opinions of average...
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    • 7 that critics of traditional advertising argue that the branch may be facing extinction. According to a recent report by Maddox (2009), all media-supported advertising will slow between 2009 and 2014. All media, that is, except for the Internet....
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    • 8 some 175,000 being created every day. Of those blogs there are roughly 570,000 new posts every 24 hours, reaching about 70 percent of web surfers daily (Zillman, 2010). Travel blogs are a useful tool in monitoring the competitive environment of a...

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