Skip to main content

SUU Digital Library

You've searched: All Collections

  • All fields: MARKETERS
(43 results)



Display: 20

    • 1930_all 59

    •  
    • Utah Service Station "Just a Little More' CEDAR CITY DOOLITTLE GASOLINE & OIL CO. MARKETERS PHONE 20 CEDAR CITY New Star Station "One Stop Service" CEDAR CITY ' •. : *• • •. • • •••••• •' '' '
    • Page 69

    •  
    • THE WEB 70 10 mercial network providers rather than government networks. Other countries, 􀁓􅌀􀁕􅔀􀁃􄌀􀁈􄠀 􀁁􄄀􀁓􅌀 􀀣􂌀􀁁􄄀􀁎􄸀􀁁􄄀􀁄􄐀􀁁􄄀 􀁁􄄀􀁎􄸀􀁄􄐀 􀀮􂸀􀁅􄔀􀁗􅜀...
    • Page 222

    •  
    • THE WEB 223 Analytics 163 Chapter XIII ANALYTICS Web analytics measure Internet data in order to help communica-tions professionals understand user behavior and accomplish goals. You may be thinking, “Isn’t all that numbers stuff for marketers?...
    • Page 224

    •  
    • THE WEB 225 Analytics 165 Direct Traffic: Direct traffic can come from someone who has bookmarked a page and jumps directly to it, or from someone who types in the URL directly into the browser. The grey area to remember with direct visits is that...
    • Page 226

    •  
    • THE WEB 227 Analytics 167 􀀳􃌀􀁕􅔀􀁒􅈀􀃀􌀀􀁏􄼀􀁈􄠀􀁖􅙐 Profiles show traffic reports for specific websites (if there happens to be more than one), subdomains of a website (such as projects.chrishallmedia.com),...
    • Page 2

    •  
    • iii Abstract Travelers are constantly being bombarded with different messages from travel and tourism marketing. It has become increasingly difficult to convince tourists to travel to a particular destination. In order to assess this issue, an...
    • Page 11

    •  
    • 1 Chapter I Introduction, Literature Review, and Problem Statement Over 920 million tourists traveled internationally in 2008, with more than half traveling for leisure (World Tourism Organization [UNWTO], 2009). Tourist spending in 2008 reached US...
    • Page 12

    •  
    • 2 Austria‘s economy, it is necessary for Austria‘s tourism authorities to stay current with trends and compete with the industry‘s leading destination countries. The World Tourism Organization reports that the top three European...
    • Page 20

    •  
    • 10 For instance, ―100% Pure Assurance‖ marks a symbol for quality accommodations in New Zealand (New Zealand Tourism Board, 2010, para. 6). Other alterations could promote adventure, romance, education, spirituality, or value while still tying...
    • Page 21

    •  
    • 11 Media tourism. The use of media as a form of tourism advertising has been a popular topic of interest in recent years. Tourism can be generated by books, movies, TV shows and every level of cultural activity. The media has a great effect on what...
    • Page 23

    •  
    • 13 from these could be as simple as the need to escape and experience something new. Push and pull factors such as these can be used in exploring why travelers visit Austria as well as the effectiveness of the communication channels in promoting...
    • Page 27

    •  
    • 17 participate in the survey. Additionally, readers of the Austria.info tourism e-newsletter were invited by email to participate. Respondents were questioned on issues regarding travel behavior including current traveling purpose (business or...
    • Page 72

    •  
    • 62 Hypothesis 6 predicted that travel motive has a positive effect on visiting intention and was supported with a coefficient of 0.138; supporting results of the previous study conducted by McCartney, Butler and Bennett (2008). A strong...
    • Page 76

    •  
    • 66 Research topic 2. What images are most commonly associated with Austria? One focus of this study was to determine what destination images are commonly associated with Austria. When the participants were asked this question it was found that most...
    • Page 77

    •  
    • 67 Austrian Communication Effectiveness Grid. The completed Communication Effectiveness Grid shown in Figure 4 illustrated what information sources were most important when making travel decisions. Respondents indicated five information sources...
    • Page 81

    •  
    • 71 destination image will promote visiting intention of travelers. The results of this study suggest that most participants view Austria as a top destination for socio-cultural tourism. Since a primary goal of destination marketers is to attract...
    • Page 82

    •  
    • 72 With this data, groups such as the Austrian Tourism Board can formulate better plans of how and where to broadcast the selected destination images. By understanding where certain travelers look for travel information, more focus can be placed on...
    • Page 85

    •  
    • 75 Nevertheless, research information such as this should be collected as it will help DMOs and other tourism organizations in their efforts to most effectively market destinations. In summary, destination image is one of the most powerful...
    • Page 86

    •  
    • 76 Chapter IV Article I: Identifying Optimal Communication Mix for Strategic Destination Image Formation: A Case Study of Austria Abstract Identifying information sources influential to travel decisions helps tourism planners strategically utilize...
    • Page 87

    •  
    • 77 gross value added has topped 10% of GDP as of 2008 (Wirtschaftskammer Österreich [WKO], 2008). With these significant contributions to Austria‘s economy, it is necessary for Austria‘s tourism authorities to stay current with trends and...

QuickView

Display a larger image and more item information when the pointer pauses over a thumbnail
 

Layout options:

Select the collections to add or remove from your search
A
B
C
D
E
F
G
H
I
J
K
L
M
N
O
P
Q
R
S
T
U
V
W
X
Y
Z
 
OK