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  • All fields: KANDY
(19 results)



Display: 20

    • catalog1921i063p062: Advertisements

    • Beaver Murdock Academy--Beaver (Beaver County, Utah)
    • Rexall Remedies Harmony Perfumes Your money back if not satisfied The Milford Pharmacy THE REXALL STORE J.M. Kinney, Proprietor We are in business for your health Most complete Drug Store in Southern Utah. MILFORD. UTAH KI T- KAT KANDY KORNER...
    • Page 3

    • Social media; Fashion; Advertising
    • 3 My Experience at BLND PR As an intern at BLND PR (pronounced blend), I had many new and exciting opportunities both professionally and as a young adult living in a fun beach town. I chose to move to Hermosa Beach in LA County for the summer to...
    • Page 4

    • Social media; Fashion; Advertising
    • 4 Daily social media posts were scheduled using social media management tool, SproutSocial. This tool proved to be highly beneficial when planning and scheduling social media on multiple platforms. Posts were scheduled out for two weeks on each...
    • Page 5

    • Social media; Fashion; Advertising
    • 5 organization may be deemed completely irrelevant if they do not have a presence on major social media platforms. Baird and Parasnis (2011) wrote, “With the worldwide explosion of social media usage, businesses are feeling extreme pressure to...
    • Page 8

    • Social media; Fashion; Advertising
    • 8 Social Media and the Fashion Industry Social media has enabled individuals to interact with one another at any time they please. Fashion brands are aware of the power social media holds, and are taking advantage by encouraging consumers to share...
    • Page 9

    • Social media; Fashion; Advertising
    • 9 potential to become a very strong and influential brand on social media. By discovering target markets and appealing to consumer taste, Kandy Kiss may become a powerhouse in social media marketing. The social media’s Rule of Thirds will be used...
    • Page 10

    • Social media; Fashion; Advertising
    • 10 and compared consumers’ motivations to engage with brands on social media to businesses’ expectancies of why consumers engage with their brands. The results of this study demonstrated that consumers and companies have very distinctive...
    • Page 11

    • Social media; Fashion; Advertising
    • 11 measure the social media investments customers make as they engage with the marketers’ brands” (2010, p. 42). Because an exact ROI measurement for social media hasn’t been discovered, key performance indicators (KPIs) can be used to determine...
    • Page 12

    • Social media; Fashion; Advertising
    • 12 18- to 34-year-old age bracket”. Creating a strong brand identity on social media is vital to the success of Kandy Kiss. RQ1: How can social media be utilized to increase brand awareness for Kandy Kiss measured by key performance...
    • Page 13

    • Social media; Fashion; Advertising
    • 13 At the end of the 8 weeks, Kandy Kiss’ Facebook page had 8,834 likes. While this was not a significant increase over the course of 8 weeks, slow and steady progress was being made on Facebook page likes. Although progress was made with Facebook...
    • Page 14

    • Social media; Fashion; Advertising
    • 14 Facebook posts received very little engagement from users. The post that received the most likes included an image of a well-known fashion blogger, Julia Hengel. This research suggests that individuals are more probable to like posts that...
    • Page 15

    • Social media; Fashion; Advertising
    • 15 50 Twitter followers were gained in the 8-week period. Unfortunately, this had very little effect on user engagement. More KPIs such as demographics of these users should be used to discover what kind of content they enjoy viewing. Tweets...
    • Page 16

    • Social media; Fashion; Advertising
    • 16 Each week, posts were created and scheduled for everyday on SproutSocial using high quality images and trending hashtags. Kandy Kiss engaged conversations with fashion influencers to gain more followers and demonstrate industry knowledge. Kandy...
    • Page 17

    • Social media; Fashion; Advertising
    • 17 Likes on Instagram increased toward the end of the 8-week project. Consumers seemed to be enjoying the content posted on Instagram. Instagram may be among the most important social media platforms for Kandy Kiss, as it is a favorite for the...
    • Page 18

    • Social media; Fashion; Advertising
    • 18 their industry knowledge, build their personal brand, and generate clothing sales. Consumers were highly responsive when posts included well-known fashion bloggers or stylists. Fashion Files Blog Kandy Kiss’ blog called the Fashion Files was...
    • Page 19

    • Social media; Fashion; Advertising
    • 19 engage with Kandy Kiss content. Posts were also written based on trending topics and blog titles were strategically crafted in order to increase Search Engine Optimization. The blog post that received the most views included a fashion blogger,...
    • Page 20

    • Social media; Fashion; Advertising
    • 20 Kandy Kiss clothing is sold in would enable Kandy Kiss to help promote their clothing, and in turn generate sales for the retail stores. Using SproutSocial to schedule posts each week for all the social media platforms proved to be highly...
    • Page 21

    • Social media; Fashion; Advertising
    • 21 Conclusion By performing this capstone internship, it is evident that social media is a very powerful tool in communicating with consumers. Fashion brands such as Kandy Kiss can benefit greatly from incorporating social media into their...
    • Page 25

    • Social media; Fashion; Advertising
    • 25 Appendix A Kandy Kiss’ Social Media Statistics Starting Statistics: Ending Statistics: Instagram 530 posts 1,137 followers 2,455 followers Facebook 8,652 likes 8,834 likes Twitter 2,268 tweets 1,750 followers 1,800 followers Blog 20...

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