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    • Page 127

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    • 117 activities with most participation (96.9%), followed closely by leisure activities such as walks, skiing, beach-lounging, etc. (91.7%) and visits to museums (91.4%). Also, many respondents participate in festivals or similar events with music...
    • Page 224

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    • THE WEB 225 Analytics 165 Direct Traffic: Direct traffic can come from someone who has bookmarked a page and jumps directly to it, or from someone who types in the URL directly into the browser. The grey area to remember with direct visits is that...
    • Page 131

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    • 121 Preliminary SEM Data Analysis The Confirmatory Factor Analysis (CFA) model specified one second-order factor: information sources (IS), as well as four first-order factors: destination image (DI); socio-cultural preferences (SCP); travel...
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    • TABLE OF CONTENTS TITLE PAGE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . i ACKNOWLEDGEMENTS. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ....
    • Page 132

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    • 122 critical value of 0.7 suggested by Nunnally and Bernstein (1978; 1994). All other constructs exceeded the critical value. Measurement theory suggested that the relationships among items were logically connected to the relationships of items to...
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    • iv LIST OF FIGURES Chapter 1 1.1 Simple Network . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 1.2 Peer-to-Peer Network . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ....
    • Page 133

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    • 123 ----------------------- Insert Table 12 Here ----------------------- SEM Data Analysis Structural equation modeling (SEM) was used to examine the hypothesized relationships among the constructs in the study. The hypothesized models were...
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    • List of Figures Continued 4.11 Crop Tool . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 60 4.12 Crop on Photo . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ....
    • Page 134

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    • 124 modification process. Examination of skewness and kurtosis (univariate and multivariate) indicated that maximum likelihood estimation was appropriate for this study. The correlations among the indicators of nine constructs were all...
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    • List of Figures Continued 6.4 Playing an Animation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 89 6.5 Entering a Word to Animate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ....
    • Page 231

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    • THE WEB 232 172 􀁳􇌀 􀀴􃐀􀁒􅈀􀁙􅤀 􀁎􄸀􀁏􄼀􀁔􅐀 􀁔􅐀􀁏􄼀 􀁃􄌀􀁁􄄀􀁕􅔀􀁓􅌀􀁅􄔀 􀁔􅐀􀁈􄠀􀁅􄔀 􀁓􅌀􀁕􅔀􀁐􅀀􀁐􅀀􀁏􄼀􀁒􅈀􀁔􅐀 􀁔􅐀􀁅􄔀􀁁􄄀􀁍􄴀...
    • Page 32

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    • Figure 3.11 Laser Printer Printers are an important peripheral device on larger digital systems like personal computers. They are an increasingly popular accessory for PDAs and cells phones, particularly those that offer fax capabilities. Laser...
    • Page 135

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    • 125 ----------------------- Insert Table 13 Here ----------------------- Structural Model Results To examine the goodness-of-fit of the hypothesized model, the measurement model was re-specified by imposing the structure of each model (see Figure...
    • Page 63

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    • The Human Element 58 problems in New Orleans. The problem is that before the Saints asked for anything, the same problems were there and not enough has been done to try and change them. I would hate for the state to take a stand against the Saints...
    • Page 96

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    • STRAIGHT IS THE GATE 97 largely remained unstudied. The emergence of this culture allows for a greater understanding of the beliefs, norms, and lifestyle of a unique and interesting culture. Consistent with all participant observation studies where...
    • Page 136

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    • 126 model in the appendix assured that the model fit the data well: no evidence of improper solutions was found, all measurement parameters were statistically significant, the confirmatory factor loadings were of relatively large size, and the...
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    • 127 The analysis results did not support the proposed effect of information sources on destination image (hypothesis 2) and the proposed effect of information sources on visiting intention (hypothesis 3). Although the results of these two...
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    • Scanners: Multimedia has also increased Figure 3.14 Flatbed Scanner the importance of graphics. An essential part of graphic design is a scanner, usually a flatbed device that scans both images and text placed on its glass surface (see Figure...
    • Page 138

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    • 128 Hypothesis 1: Information sources have a positive effect on travel motive Hypothesis 1 predicted that information sources would positively affect travel motive and was supported with a coefficient of 0.264. Respondents indicated sources...
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    • Explanation of Terminology/Abbreviations x Mac Computer Cmd + Key: Hold down the Command key while pressing the indicated second key. Option + Key: Hold down the Option Key while pressing the indicated second key. Windows Computer Alt + Key: Hold...

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