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  • All fields: Image
(13414 results)



Display: 20

    • Page 141

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    • 131 compared with previous research travel motives for respondents of this study are similar to those surveyed for Macao (McCartney et al., 2008). Such motives as relaxing physically and mentally and experiencing a new culture were determined to be...
    • Page 142

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    • 132 tourism authorities may need only to ensure that relevant information reaches the specified target audience. Hypothesis 3 predicted that information sources would positively affect visiting intention and was also not supported by this study....
    • Page 143

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    • 133 Hypothesis 5 predicted that travel motive has a positive effect on destination image and was supported with a coefficient of 0.118. When prospective visitors have high travel motivation, they tend to have strong destination image of Austria....
    • Page 144

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    • 134 Since a primary goal of destination marketers is to attract new visitors, this strong destination image of Austria for socio-cultural tourism can be used to increase the visiting intention of travelers. Cities such as Salzburg and Vienna appeal...
    • Page 145

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    • 135 Perhaps the most important implications of this study are the findings of the structural equation analysis. Results of the structural equation modeling analysis showed that information sources have a positive effect on travel motive....
    • Page 146

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    • 136 ranging from 1 (no time spent) to 7 (all of time) rather than simple ―yes‖ or ―no‖ participation while on vacation. Furthermore, while the data collected on each of the individual variables in this study provides some value to the tourism...
    • Page 147

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    • 137 study might be more effective if it were to be distributed to a broader, more generalizable population. Distributing it among more diverse population samples, such as neighboring countries of Austria, will provide richer research data and...
    • Page 148

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    • 138 References Álvarez, L., Martín, A., and Casielles, R. (2007, May). Relationship Marketing and Information and Communication Technologies: Analysis of Retail Travel Agencies. Journal of Travel Research, 45(4), 453-463. Retrieved April 15, 2009,...
    • Page 149

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    • 139 References Gast, M. (2009, May). Special Report: Destination Marketing Organizations. New Study Provides Strategic Map, Trends for Marketing Destinations. Nation‘s Cities Weekly. Google Finance. (2010). Currency: eurusd. Retrieved...
    • Page 22

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    • Intro to the Internet 9 and Web Page Design of common protocols that would promote its evolution and insure its operability.” Since then, the protocols have continued to be developed, standardized and enhanced. When you launch a browser it requests...
    • Page 150

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    • 140 References Maddox, K. (2009). Forecasts show slow growth. B to B, 94(15), 8-1NULL. Retrieved from Business Source Premier database. Massie, Q. (2009). The Father of Scottish Tourism. The Spectator....
    • Page 151

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    • 141 References Sirgy, M. and Su, C. (2000, May). Desination Image, Self-Congruity, and Travel Behavior: Toward an Integrative Model. Journal of Travel Research, 38: 340- 352 . Retrieved September 12, 2009. Sönmez, S., and Sirakaya, E. (2002). A...
    • Page 152

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    • 142 FIGURES Figure 1. The hypothesized full SEM model. Note. IS: Information source; ISA: Information source A; ISB: Information source B; ISC: Information source C; SCP: Socio-cultural preference; TM: Travel motive; DI: Destination image; VI:...
    • Page 81

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    • The Human Element 76 Another case in which the LDS culture manifested itself through its community members was during a natural disaster. The culture has taught them to always be prepared and to keep food storage that they could rely on, decreasing...
    • Page 30

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    • Intro to the Internet 17 and Web Page Design things that appeal to some will not have inter-est to others. J. Dalgleish suggests five “doing areas” that may help to categorize what your customers want. These areas are: 1. Evaluate competing...
    • Page 67

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    • iGRIEVE 63 Affirmation of vivid past relationships The ability to show a vivid representation of the deceased relies on a close relationship. The eulogizer is able to give a more vivid insight into the characteristics of the deceased that may have...
    • Page 86

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    • The Human Element 81 Collins, L. M. (1998, March 14). Good Samaritans. Deseret News, pp. E1. Connolly, C. (2005, October 3). 9th Ward: history, yes, but a future? Race and class frame debate on rebuilding New Orleans district. Washington Post, pp....
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    • PHOTOGRAPHY 9 we became popular because we went digital. We have managed to stay on the cutting edge of visual image ever since” (Cook, 1991, p. 43). Profits from the society have gone supported research grants in the amount of $153 million,...
    • Page 33

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    • 20 Chapter 2 Planning for Web Design religious pages while western fonts may say something about equestrian web sites. Sans serif fonts convey a modern or straightforward im-pression while serif fonts may convey a tradi-tional feeling. An...
    • Page 34

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    • Intro to the Internet 21 and Web Page Design try to use all available space. Consider the open design on the cover of an up-scale magazine with its open and abundant space as compared to the cover of a “middle or lower class” tabloid where every...

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