Introduction, Literature Review, and Problem Statement
Over 920 million tourists traveled internationally in 2008, with more than half
traveling for leisure (World Tourism Organization [UNWTO], 2009). Tourist spending
in 2008 reached US...
The Internet is increasingly considered one of the most effective ways to advertise
since the Internet has several advantages over the traditional forms of advertising in the
travel and tourism industry, including...
needs to be debunked. A Canadian study that has emerged based on literacy pedagogy in the 21st
century is The Multiliteracy Project that prepares students for new literacies in a global and
diverse world. The term multi-literacies is a more...
4 Chapter 1
The Internet and the Web
of a specialized computer called a “router” to the
network enables the network to communicate
with other networks, or connect to the Internet
When you connect to the Internet through...
that critics of traditional advertising argue that the branch may be facing extinction.
According to a recent report by Maddox (2009), all media-supported advertising will
slow between 2009 and 2014. All media, that is, except for the Internet....
for the Internet. Internet advertising is expected to increase 9.2% in 2010 and by 2011
will make up 14.9% of all global advertising. Furthermore, total Internet ad spending is
expected to reach $34.5 billion by 2014.
Consumers are also able to...
an emotive rather than a motive construction machine. Marketing managers, take heed” (Heath, 2001).
Heath (2001) reiterates an advertising view that says effective advertising must be persuasive. He relates this specifically to measuring recall....
service is another love language where actions are expressions of love. The last love language is
physical touch. Chapman (2010) said, “Physical touch is also a powerful vehicle for
communicating marital love…For some individuals,...
Grunig, J. E., & Hunt, T. (1984). Managing public relations. New York: Holt, Rinehart and Winston.
Grunig, J. E., & Repper, F. C. (1992). Strategic management, publics, and issues. In J. E. Grunig (Eds.), Excellence in Public Relations and...
Intro to the Internet 17
and Web Page Design
things that appeal to some will not have inter-est
to others. J. Dalgleish suggests five “doing
areas” that may help to categorize what your
customers want. These areas are:
1. Evaluate competing...
Intro to the Internet 33
and Web Page Design
Anderson, R.A. (2006). Exploring the art and technology of web design, Clifton Park,
Baird, R.N., McDonald, D., Pittman, R.K., & Turnbull, A.T. (1993). The graphics...
KUDZU Leadership 81
Hackman, M. Z., & Johnson, C. E. (2004). Leadership: A communication perspective,
(4th ed). Long Grove, IL: Waveland Press Inc.
Hackman, M. Z., & Johnson, C. E. (1994). Teaching leadership from a communication