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  • All fields: David's
(57 results)



Display: 20

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    • Running head: DAVID’S VS. GOLIATH David’s vs. Goliath: The Self Promotion of Public Relations Boutiques Online A Thesis submitted to Southern Utah University in partial fulfillment of the requirements for the degree of Master of Arts in...
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    • DAVID’S VS. GOLIATH 2 Abstract The internet is a tool public relations practitioners have used in their work as the newest medium. The ease of distributing information online allows more work to be done in less time. This research project focused...
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    • DAVID’S VS. GOLIATH 3 Acknowledgements There is no possible way I could have finished this thesis as well as my Master’s degree without the support of many influential people in my life. Finishing this research was the hardest thing I have done in...
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    • DAVID’S VS. GOLIATH 4 life and taught me to be successful and strive for the best. I wouldn’t be who I am today without you both. I would like to thank my amazing husband, Clifford Peterson, for his continual support of gaining my degree and...
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    • DAVID’S VS. GOLIATH 5 Table of Contents Approval Page……………………………………………………………………………………..2 Abstract……………………………………………………………………………………………3 Acknowledgements………………………………………………………………………………..4 Chapter 1: Introduction…………………………………………..………………………………..8 Chapter...
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    • DAVID’S VS. GOLIATH 6 Conclusion……………………………………………………………………………….46 References……………………………………………………………………………………….49 Appendix…………………………………………………………………………………………56
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    • DAVID’S VS. GOLIATH 7 Chapter 1: Introduction David vs. Goliath: The Self Promotion of Public Relations Boutiques Online When contemplating ideas for a capstone, I knew I wanted to do something that would directly affect my future. I have always...
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    • DAVID’S VS. GOLIATH 8 Introduction The field of Public relations has been around for quite a while, dating back to the early 20th century quite some time gaining good and bad publicity around the world (PRSA, 2009). The creation of large PR firms...
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    • DAVID’S VS. GOLIATH 9 important attributes and skills. There were 30 companies evaluated by viewing their website. Each of these boutiques are currently successful in the US, mainly residing in large cities such as New York and Los Angeles.
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    • DAVID’S VS. GOLIATH 10 Chapter 2: Literature Review This literature review is a compilation of theories and history that explain how the field of public relations has arrived where it is today. The sections included in order are: • Evolution of...
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    • DAVID’S VS. GOLIATH 11 used persuasive communication to alter opinions, and Caesar used text to promote his military success for political gain (Perloff, 2010). The origination of public relations is hard to trace, but in the US, it is agreed that...
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    • DAVID’S VS. GOLIATH 12 Definition of Public Relations A solid definition of the action of Public Relations has been heavily debated. Hutton describes it as “managing strategic relationships” (1999) while Grunig argues that it is “the management of...
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    • DAVID’S VS. GOLIATH 13 Since there are multiple definitions that change according to the time period and communicator, it can be concluded that public relations is an ever-changing field that is adapted to individual organizations or people. The...
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    • DAVID’S VS. GOLIATH 14 There is not a deficiency in Fortune 500 PR companies, but recently there has been a boom in small PR “boutiques” (p. 139). Prosek argues “we and other small firms such as ours have a unique advantage—something our sizeable...
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    • DAVID’S VS. GOLIATH 15 what he is” (Goffman, 1959, p. 120). The two different ways we gain impressions from others allow for two different actions including “the expression that he gives and the expression that he gives off” (Goffman, 1959, p....
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    • DAVID’S VS. GOLIATH 16 It is noted that most “performers” or individuals will offer impressions of themselves in an idealized view. Depending on the situation, an individual will express information about themselves to reflect their best self. A...
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    • DAVID’S VS. GOLIATH 17 empirically validated” (Chen, 2014, p. 3). This framework will be used in this particular study and will be further discussed below. Impressions and Public Relations Although this theory originated with the idea of presenting...
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    • DAVID’S VS. GOLIATH 18 augmentation motives designed to elicit or shape others’ attributions of the actor’s dispositions” (p. 233). One major point Jones and Pittman accentuate is that “it is also by no means implied that strategic...
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    • DAVID’S VS. GOLIATH 19 p. 236). The next is subjective probability or the probability of success of credibility. The last being perceived legitimacy or “the extent to which one’s presentations of self are consistent with the phenomenal self and...
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    • DAVID’S VS. GOLIATH 20 “seeks to project integrity and moral worthiness” (Jones & Pittman, 1982, p. 245). Not only does this process include viewing the individual as morally worthy, but also honest, generous, and self-sacrificing (Jones & Pittman,...

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