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Display: 20

    • Page 22

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    • THE POTENTIALLY BRIGHT FUTURE OF RADIO 18 Historically, a main reason for radio's popularity was its presentation of music to the masses from a live, local and relevant point of view. DJs would bring to light the brand new song from a popular...
    • Page 23

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    • THE POTENTIALLY BRIGHT FUTURE OF RADIO 19 Current radio executives are yelling their final battle cry against Internet radio by saying, "It's not local." The thing that these executives are missing is that local news and information, that radio...
    • 1900, Jan 13

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    • Sat. Jan. 13, 1900: Ther. 38., 62., Wea. bright & clear hauled rock to the correll fence back of the barn. Sunday 14: Ther. 42., very warm., Wea. clouded up evening. I attended after noon & evening meetings Monday 15: Full m 7 minutes pm Ther....
    • Page 24

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    • THE POTENTIALLY BRIGHT FUTURE OF RADIO 20 has been criticized for removing the local decision making power for music programming, and placing that power in national music programmers ("Fallout From," 2005). The power that these national programmers...
    • Page 25

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    • THE POTENTIALLY BRIGHT FUTURE OF RADIO 21 Radio’s ability, and lack thereof, to be local and immediate is criticized during times of emergency, when the immediate need for information is desired. Yet radio’s ability to be automated is not...
    • Page 26

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    • THE POTENTIALLY BRIGHT FUTURE OF RADIO 22 Radio's Money: Radio is a Business What is radio? The author of this article has been told by previous managers and owners in the radio business that radio is a "sales organization supported by...
    • Page 27

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    • THE POTENTIALLY BRIGHT FUTURE OF RADIO 23 Stations removed music content and added streaming talk and sports because of its cost effective nature (Geiger, n.d.). Radio's economics is based on the amount of listeners a station has. To improve its...
    • 1915 40

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    • Sophomore Roll Call HURCHELL URIE. The boy who puts the say in saying. LEON LEIGH. Nicknamed "Fatty." Our famous little miler. CLARENCE RIDDLE. Class President, first semester. One of our best students; studies late at night but wants "Day" all the...
    • Page 28

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    • THE POTENTIALLY BRIGHT FUTURE OF RADIO 24 (Geiger, n.d.). This data is not fully available through the terrestrial radio model because radio is a one-way medium. The Internet model has this opportunity to acquire this specific data because of its...
    • Page 29

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    • THE POTENTIALLY BRIGHT FUTURE OF RADIO 25 programming has changed to meet the needs and demands of the listening public, and has likewise changed to meet the needs to increase profits by reducing programming expenditures. The radio industry has...
    • Page 30

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    • THE POTENTIALLY BRIGHT FUTURE OF RADIO 26 based, including the AM/FM radio. The software based system allows for updates and firmware changes to occur in order to keep the audio entertainment center up to date, rather than having to buy a new car...
    • Page 31

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    • THE POTENTIALLY BRIGHT FUTURE OF RADIO 27 For radio to succeed it must look to, and invest in, the future of being a multi-platform media. This does not mean making an app for the iPhone and talking about it on the radio. It means following...
    • Page 32

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    • THE POTENTIALLY BRIGHT FUTURE OF RADIO 28 targeted advertising. Apple, seeing this future, has jumped into the music streaming game with iTunes Radio. They have realized that consumers are moving away from digital ownership of songs downloaded from...
    • Page 33

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    • THE POTENTIALLY BRIGHT FUTURE OF RADIO 29 media arises from pre-existing needs (Sundar & Limperos, 2013). It's the individual's needs, not the masses, that are sought out to be gratified (LaRose & Eastin, 2004). These needs include passing time,...
    • Page 34

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    • THE POTENTIALLY BRIGHT FUTURE OF RADIO 30 Radio, as every other media, must be dynamic to maintain relevance as it competes with other dynamic mass media. The future of radio has been questioned for almost a century, and with every potential...
    • Page 35

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    • THE POTENTIALLY BRIGHT FUTURE OF RADIO 31 Method The information required to answer the research questions in this thesis was gathered qualitatively through questions designed to allow for a free flowing and open discussion between the author of...
    • Page 36

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    • THE POTENTIALLY BRIGHT FUTURE OF RADIO 32 Handel began his radio career in 1985; he has worked as a local radio host for the Bill Handel Show and as a syndicated radio host for Handel on the Law at Clear Channel Communications in Los Angeles,...
    • Page 46

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    • 40 and a mix of English and Spanish to their parents. Alma’s mom recognizes the value of acquiring two languages and has learned English through her children. She has also learned English through her job and finds it an asset to speak English with...
    • Page 37

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    • THE POTENTIALLY BRIGHT FUTURE OF RADIO 33 residence. Mr. Merrill was a personal acquaintance, former coworker and former roommate of the PI. The PI then traveled via automobile to Phoenix, Arizona, approximately 356 miles, and arrived at his hotel...
    • Page 38

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    • THE POTENTIALLY BRIGHT FUTURE OF RADIO 34 A scheduled appointment was then attended to with Brian Shea, also at Grenax Broadcasting. Mr. Shea began his radio career in 1987 and spent the majority of it in sales as an account executive and sales...

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