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    • 11 Media tourism. The use of media as a form of tourism advertising has been a popular topic of interest in recent years. Tourism can be generated by books, movies, TV shows and every level of cultural activity. The media has a great effect on what...
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    • 116 ----------------------- Insert Table 2 Here ----------------------- The descriptive analysis for Section B: Travel Motives is shown in Table 3. The most important travel motives rated by respondents were to: (1) experience a new culture, (2)...
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    • 149 Table 4 Images of Austria (N=973) Images M* SD Unique architectural buildings 6.17 0.97 Many interesting local festivals and shows 5.88 1.04 Many places of interest to visit 6.39 0.73 Natural scenic beauty 6.77 0.54 Important museums and art...
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    • 165 ideas, In the follow-up discussion, other teachers from the school who observed the lesson offer feedback and reflection. There are also links to worksheets and the lesson plan being discussed. (See the catalog record...
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    • 177 APPENDIX D: DATA CODES Factors Visit intention VI1 How likely are you to... Take an international vacation in the next 12 months? VI2 How likely are you to... Choose Austria as your next vacation destination? VI3 How likely are you to... Choose...
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    • 32 The frequency analysis for Section A: Travel Behavior, illustrated in Table 2, shows that approximately half of those surveyed had visited Austria 1-5 times. In the last three years, most (69.5%) had never taken an international business trip,...
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    • 35 Table 4 Images of Austria (N=973) Images M* SD Unique architectural buildings 6.17 0.97 Many interesting local festivals and shows 5.88 1.04 Many places of interest to visit 6.39 0.73 Natural scenic beauty 6.77 0.54 Important museums and art...
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    • 65 The three primary research topics serving as the basis for this study were: (1) information sources that had the most influential effect on tourists‘ decision to travel, (2) images most commonly associated with Austria, and (3) major travel...
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    • 75 Education initiatives such as NCLB have changed the way educators teach and assess learning. School gardens were historically viewed as a classroom. In the cyclical spirit of education trends, school gardens could again be a successful and...
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    • 88 an international pleasure trip at least once. While the average length of stay for foreign business-related travel was largely not applicable (69.8%), the majority (61.9%) of foreign pleasure trips were longer than seven days. Section B analysis...
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    • 91 friends; (2) Austrian acquaintances; (3) travel programs on Austria; (4) books on Austria; and (5) Internet/email. Although many of the information sources were considered helpful in making a travel decision, sources such as telemarketing and...
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    • Animal College Trip to Zion Canyon \ four o'clock Friday, October *^ 11, a crowd of college students boarded cars for Zion Canyon. At 8 o'clock the truck drove up to a huge bon fire just below and south of Angel's landing. Of course it re-ceived a...

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