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  • All fields: Audience
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Display: 20

    • Page 22

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    • THE POTENTIALLY BRIGHT FUTURE OF RADIO 18 Historically, a main reason for radio's popularity was its presentation of music to the masses from a live, local and relevant point of view. DJs would bring to light the brand new song from a popular...
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    • THE WEB 84 24 􀀬􂰀􀁇􄜀􀁈􄠀􀁑􅄀􀁗􅜀􀁌􄰀􀁉􄤀􀁜􅰀􀁌􄰀􀁑􅄀􀁊􄨀􀀃􀌀􀁄􄐀􀀃􀌀􀁗􅜀􀁄􄐀􀁕􅔀􀁊􄨀􀁈􄠀􀁗􅜀􀀃􀌀􀁄􄐀􀁘􅠀􀁇􄜀􀁌􄰀􀁈􄠀􀁑􅄀􀁆􄘀􀁈􄠀􀀃􀌀􀁄􄐀􀁑􅄀􀁇􄜀􀀃􀌀􀁕􅔀􀁈􄠀􀁄􄐀􀁇􄜀􀁌􄰀􀁑􅄀􀁊􄨀􀀃􀌀􀁏􄼀􀁈􄠀􀁙􅤀􀁈􄠀􀁏􄼀􀀃􀍙 You can go into great detail identifying a target audience, but in order to communicate effectively you should collect some basic...
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    • THE POTENTIALLY BRIGHT FUTURE OF RADIO 19 Current radio executives are yelling their final battle cry against Internet radio by saying, "It's not local." The thing that these executives are missing is that local news and information, that radio...
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    • SILVER SCREEN 34 2012). The team also set up press junkets and television appearances for the stars of the film to attend. Now after analyzing all of the strategies and tactics this marketing team developed for the film, it is clear to see that it...
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    • Fusion 360 16 storming sessions were conducted to receive input on how utilizing interactive solutions could solve client problems and connect the brand to the consumer. One of the most effective brand image improvement strategies is social media...
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    • SILVER SCREEN 35 film were met, Openness remained open because nothing was concealed about the film through its strategies and tactics, the campaign’s involvement was at its highest by utilizing 6 or more strategies and tactics, and the commitment...
    • Page 86

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    • THE WEB 87 Writing for the Web 27 􀀶􃘀􀁏􄼀􀁉􄤀􀁃􄌀􀁅􄔀 􀁁􄄀􀁎􄸀􀁄􄐀 􀁔􅐀􀁏􄼀􀁎􄸀􀁅􄔀 􀁄􄐀􀁉􄤀􀁆􄘀􀁆􄘀􀁅􄔀􀁒􅈀 􀁉􄤀􀁎􄸀 􀁔􅐀􀁈􄠀􀁁􄄀􀁔􅐀 􀁖􅘀􀁏􄼀􀁉􄤀􀁃􄌀􀁅􄔀 􀁒􅈀􀁅􄔀􀁭􆴀􀁅􄔀􀁃􄌀􀁔􅐀􀁓􅌀 􀁔􅐀􀁈􄠀􀁅􄔀 􀁐􅀀􀁅􄔀􀁒􅈀􀁓􅌀􀁏􄼀􀁎􄸀􀁁􄄀􀁌􄰀􀁉􄤀􀁔􅐀􀁙􅤀 􀁏􄼀􀁆􄘀 􀁔􅐀􀁈􄠀􀁅􄔀 􀁁􄄀􀁕􅔀􀁔􅐀􀁈􄠀􀁏􄼀􀁒􅈀􀀌􀰀 􀁁􄄀􀁎􄸀􀁄􄑴 tone expresses a distinct feeling about the subject matter. Tone can...
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    • THE WEB 88 28 corporate brochure and can expand almost indefinitely, you will have a number of internal constituents clamoring to get their message on the website. Add to this mix your main audience of customers and prospects, and you can...
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    • THE POTENTIALLY BRIGHT FUTURE OF RADIO 23 Stations removed music content and added streaming talk and sports because of its cost effective nature (Geiger, n.d.). Radio's economics is based on the amount of listeners a station has. To improve its...
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    • Fusion 360 20 YouTube, Wikipedia, Twitter, MySpace, and LinkedIn (Alexa, 2010), and due to the increase of high-traffic and popularity among various generations, it has become the most effective platform utilized for marketing within today’s...
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    • Fusion 360 21 understanding and embracing the importance of technology and creating web-based interaction, a larger target audience can be reached and persuaded through global marketing due to the fact that over 80 percent of Americans use social...
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    • TIMELINE PROJECT 10 UGT and the Modern Web A study looking at Twitter (Johnson & Yang, 2009) posits that social media allows users opportunities to fulfill motivations and gratifications never before possible. This new potential has seen Uses and...
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    • Fusion 360 22 SEO Inclusion Search engine optimization (SEO), from a business perspective, is about optimizing websites to help users find the things they want to find when browsing through the Internet (Roberts & Zahay, 2013). Using social media...
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    • because what they are able to write will be legible to both them and their teacher and will be easier to edit as well. They read what I write Seventy-five percent of the students strongly agreed or agreed that what they wrote with the iPad was...
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    • TIMELINE PROJECT 11 norms of the audience (Barnhart, 1994). Carrying out this performances is often unconscious, and undertaken no matter the mental state or confidence of the performer. Reasons for enacting this performance can range from actively...
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    • THE POTENTIALLY BRIGHT FUTURE OF RADIO 27 For radio to succeed it must look to, and invest in, the future of being a multi-platform media. This does not mean making an app for the iPhone and talking about it on the radio. It means following...
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    • Fusion 360 23 their marketing campaign by linking it to their business’ website through indexed SEO. This will open the doors of communication to a large target audience and increase brand recognition for potential support. Small, local businesses...
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    • 81 Appendix H The University of Massachusetts Dartmouth Center for Marketing Research 2011-2012 study of social media use among four year accredited undergraduate schools from all across the country. Varsity Outreach. (2011). Facebook and...

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