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    • 1915 106

    • 1915 106
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    • THE LOFT'Y COLLEGE ATMOSPHERE of the Brigham Young University IS ATTRACTING WIDE AND THOUGHTFUL ADMIRATION. This feature has been created largely by a SELF-GOVERNING STUDENT BODY THAT DOES THINGS This year it has won- The Inter-Collegiate Debating...
    • BAC-CSU-SUSC Yearbooks
    • Page 2

    • Page 2
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    • iii Abstract Travelers are constantly being bombarded with different messages from travel and tourism marketing. It has become increasingly difficult to convince tourists to travel to a particular destination. In order to assess this issue, an...
    • Scholar Archive
    • Page 85

    • Page 85
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    • 75 Nevertheless, research information such as this should be collected as it will help DMOs and other tourism organizations in their efforts to most effectively market destinations. In summary, destination image is one of the most powerful...
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    • Page 105

    • Page 105
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    • 95 Third, although informative data was collected from current travelers in Austria and from readers of the Austria.info newsletter, a survey such as the one used in this study might be more effective if it were to be distributed to a broader, more...
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    • Page 111

    • Page 111
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    • 101 Chapter V Article II: Influencing Destination Image and Visiting Intent Using Communication Mix: A Case Study of Austria Abstract Identifying the factors that influence destination image and visiting intentions helps tourism planners...
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    • Page 147

    • Page 147
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    • 137 study might be more effective if it were to be distributed to a broader, more generalizable population. Distributing it among more diverse population samples, such as neighboring countries of Austria, will provide richer research data and...
    • Scholar Archive

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