THE LOFT'Y COLLEGE ATMOSPHERE
IS ATTRACTING WIDE AND THOUGHTFUL
This feature has been created largely by a
SELF-GOVERNING STUDENT BODY
THAT DOES THINGS
This year it has won-
The Inter-Collegiate Debating...
Travelers are constantly being bombarded with different messages from travel and
tourism marketing. It has become increasingly difficult to convince tourists to travel to a
particular destination. In order to assess this issue, an...
Nevertheless, research information such as this should be collected as it will help DMOs
and other tourism organizations in their efforts to most effectively market destinations.
In summary, destination image is one of the most powerful...
Third, although informative data was collected from current travelers in Austria
and from readers of the Austria.info newsletter, a survey such as the one used in this
study might be more effective if it were to be distributed to a broader, more...
Article II: Influencing Destination Image and Visiting Intent Using Communication
Mix: A Case Study of Austria
Identifying the factors that influence destination image and visiting intentions
helps tourism planners...
study might be more effective if it were to be distributed to a broader, more generalizable
population. Distributing it among more diverse population samples, such as neighboring
countries of Austria, will provide richer research data and...
Why Relationship Management Is Important
Research shows that attracting a new customer to an organization may be as expensive as, five times the cost of retaining a current customer (Kotler, 1994). Thus, determining the variables...