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    • iii Abstract Travelers are constantly being bombarded with different messages from travel and tourism marketing. It has become increasingly difficult to convince tourists to travel to a particular destination. In order to assess this issue, an...
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    • 75 Nevertheless, research information such as this should be collected as it will help DMOs and other tourism organizations in their efforts to most effectively market destinations. In summary, destination image is one of the most powerful...
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    • 95 Third, although informative data was collected from current travelers in Austria and from readers of the Austria.info newsletter, a survey such as the one used in this study might be more effective if it were to be distributed to a broader, more...
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    • 101 Chapter V Article II: Influencing Destination Image and Visiting Intent Using Communication Mix: A Case Study of Austria Abstract Identifying the factors that influence destination image and visiting intentions helps tourism planners...
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    • 137 study might be more effective if it were to be distributed to a broader, more generalizable population. Distributing it among more diverse population samples, such as neighboring countries of Austria, will provide richer research data and...
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    • SILVER SCREEN 27 Why Relationship Management Is Important Research shows that attracting a new customer to an organization may be as expensive as, five times the cost of retaining a current customer (Kotler, 1994). Thus, determining the variables...
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    • !46 Basketball One block to the right of my apartment complex was an outdoor basketball court where the locals would go to play every day from about 3 p.m. to 9 p.m. I found out pretty quickly that my athletic endeavors would open up the door to a...
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    • 23 U.S. TV SHOW’ INFLUENCE IN CHINA proposed by Realo and his colleagues (1997), who demonstrated the existence of at least three interrelated, yet clearly distinguishable, subtypes of collectivism focused on the relationships with family members...
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    • Onboarding – NEW HIRE UNCERTAINTY REDUCTION 11 *The information is proprietary SkyWest Airlines material and cannot be included as part of this document. personality. This serves to deepen the relationship between the customer and the brand. In his...
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    • Onboarding – NEW HIRE UNCERTAINTY REDUCTION 30 *The information is proprietary SkyWest Airlines material and cannot be included as part of this document. Coombs, W. T. (2012). Ongoing crisis communication; planning, managing, and responding....

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